Jerry Sloan visiting professional: Holly Gillentine; March 23 meeting recap

By Demari Muff

Happy week 11 everyone! Here is the recap from our meeting this week:

Announcements

  • Scripps PRSSA is headed to Chicago is this Thursday March 26! Follow along with our journey using the hashtag #ScrippsPRSSAtoChi
  • Interested in attending a PRSSA regional conference? The PaRtners Conference is close by! It’s on April 18th at Capital University
  • Another conference opportunity: YouToo Social Media conference on April 10th at Kent State
  • Athens beatification Day is April 19th, see Megan Newton for more info if you want to get involved!
  • ImPRessions is having a professional development workshop on Thursday in Walter room 145 from 6:00 pm to 8:00 pm
  • Be sure to follow international week on twitter @OHIOIweek and stay tuned for upcoming contest
  • This weeks Member spotlight is Allison Arnold be sure to give her a shout out on twitter @allison_arnoldd

Welcome, Holly Gillentine!

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This week’s fantastic guest speaker was Holly Gillentine. The focus of her presentation was the changing landscape of communications. There’s no such thing as traditional or online media anymore. It’s blurred into one and anyone can deliver it.

“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” –Albert Einstein

There’s no such thing as traditional or online media anymore. It’s blurred into one and anyone can deliver it. We now know that sources are becoming wider and that 50% of the stories on twitter come from traditional media and that 44% of Americans rely on friends for news. Brands need insights, ideas, integration, and engagement. She closed with this advice “Find your passion and love what you do.”

Be sure to follow Holly Gilllentine on twitter @hgillentine!

PR Lessons Learned from a Difficult Professor

By Taylor Dilley

Dealing with a tough professor can be disheartening; especially when it’s a class you should love. Harsh criticism, unfair grades, and daily quizzes can wear down your self-esteem. While it may not seem like it at the time, pushing through with determination and grace can be extremely beneficial to your future. Who knows, you may end up learning more from that professor than you ever imagined.

You will even gain skills necessary for handling troublesome PR clients who might make the job you love a little less loveable.

Stay Positive

Negativity from a professor day after day can really put you down in the dumps, but nothing will ever be accomplished with a crummy attitude. The same goes for working with a difficult client. When addressing issues, it is important to remain calm and friendly. This way, it will be much easier to reach a mutual conclusion.bigstock-young-business-man-sitting-at-42571705

Make the Extra Effort

Nothing is more valuable than your time. Putting a little extra time into your client will go a long way. Just like going to office hours impresses a professor, scheduling extra meetings demonstrates your commitment to the client. This shows that you are willing to make the effort to give them the best results possible.

Prevention is key!

The best way to deal with a problematic professor or client is to not let them become a problem in the first place. Homework assignments will be coming left and right; organization is key. Stay on top of things, keep a planner, and outline everything clearly. Keep open, constant communication. You should always be one step ahead of the client. This way it’s nearly impossible for them to have anything to complain about!

The hard work and daily struggles will be worth it in the long run. So chin up, stay positive, and get through the semester. You are one step closer to living the PR dream (even with the inevitable difficult clients).

IMG_7542Taylor Dilley is a Freshman majoring in Strategic Communications, Minoring in Marketing, and a Specialization in Visual Communications. After graduating she would like to work for an agency or in corporate PR. Follow her on Twitter @taylor_dilley

 

Executive Board elections; March 16th meeting recap

By Demari Muff

It’s that time of the year again for our chapter to elect a new executive board. This is an exciting time full of change and fun!

Announcements

  • Congratulations to Gary for being elected to the national committee as Vice President of Chapter Development
  • Meeting for Chicago will be on Wednesday in Bentley 210 at 7:30 p.m.
  • If you are looking to be apart of Athens Beautification Day please speak to Megan Newton
  • ImPRessions Bowling party is on Sunday from 2:00 p.m. to 3:00p.m. at Athens Roller Bowl
  • The Central Ohio New Pros Mixer is on March 26th in Columbus for graduating seniors
  • This weeks member spotlight is Olivia Marrali be sure to follow her on twitter @oliviamarrali!

Executive Board Elections

First off, we want to congratulate everyone who ran for a position. You all wrote great cover letters and gave spectacular speeches, you should be proud of yourselves.Congratulations to everyone who won a position on the executive board! Here is the run down of the positions for the 2015-2016 school year:

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President                                               Jess Carnprobst

Executive Vice President               Megan Newton

VP of Member Relations                Samantha Miller

VP of External Relations                Gentry Bennett

VP of Finance                                       Mira Kuhar

VP of Public Relations                      Elise Mills

VP of Social Affairs                            Morgan Brenner

VP of Social Media                              Erica Stonehill

VP of Visual Communications      Kaylee Powers

Director of ImPRessions                 Sarah Rachul

Senior Assistant Director                Kelsey Miller

Junior Assistant Director                Austin Ambrose

 

Last minute tips for PRSSA elections

By Kelsey Miller

031110_voted-1Whether you’re new to running for PRSSA elections or not, there are a few things to keep in mind while putting your cover letter and speech together:

Don’t just run for a position to be on Eboard. Be sure that it’s a job you enjoy. If you aren’t thrilled with the duties of that position, you probably won’t be good at it. Don’t let your pride of being on executive board cloud your brain. Make sure to run for the position that suits you.

Talk to the exec in that position now. I’ll let you in on an exec board secret: they love when you want to talk to them. We assume that when people talk to us about our positions, they will take it more seriously and take initiative.

Execs give great insight and ideas about their positions that lead to great talking points in your speech. When I met with the former VP of external relations, Marisa Dockum, she talked about putting together a professional mentor program. Although I didn’t get the position, Briagenn, the current VP of external relations, did a great job executing the program this year!

During your speech, talk about what you’ll do with the position, not why your qualified. This is where killer ideas come into play. You have one minute to persuade people into voting for you; make it count. I don’t care why you’re qualified for the position unless it pertains to the duties at hand. I will always vote for someone with less experience that has more innovative ideas than anyone that has a dozen internships under his or her belt.

Don’t discount the cover letter. The cover letter is a free pass to bragging rights without being judged, so take advantage! Not everyone will read your cover letter, but I can assure you the current executive board, our professional advisor and members that care about the chapter will. Give concrete examples about your skill set that match the duties of the position you apply for.

Make your speech natural. A lot of people have public speaking anxiety. I strongly recommend against a memorized speech or a speech you read word for word. If this is how you feel the most comfortable presenting, then do what is best for you.

I am a fan of bullet points on an index card and having an idea about what you want to say about each point. This opens up the opportunity for the speech to flow naturally and letting the chapter see your personality. Showing emotion in your speech shows how much you care about the chapter and the position.

Talk to your friends. Never let a position get in the way of your friendship. Have open communication with friends who want the same position and understand that your friendship isn’t worth throwing away for a leadership position. Friendship also shouldn’t discourage you from running for a position. Run for the position you want.

Running for the Scripps PRSSA executive board is a great experience whether you get a position or not. It is great exposure and gets your name out there. If you haven’t considered running, you should give it a shot. If you have any questions, please contact me or any other executive board members. I’m excited to see you all on election day!

2627e23Kelsey Miller is Scripps PRSSA’s Vice President of Internal Relations. She is a junior majoring in strategic communication, minoring in marketing, specializing in in travel and tourism and working towards a social media certificate. After graduation she hopes to work at an agency with visitors bureau accounts or accounts that deal with resorts. Follow her on Twitter at @kelseymiller300!

Emily Lasko & Branding; March 9th meeting recap

By Demari Muff and Mira Kuhar

It was nice to see everyone’s faces on this warm and sunny day back from spring break! Here’s a recap of our March 9th meeting:

Announcements

  • We will be having a St. Patricks Day social at Kelsey Millers house (7 Fern St., behind Import House and Stephens) on Thursday at 9:00 pm! Come decked out in your best green attire.
  • #ScrippsPRSSAtoChi is coming up and there are a few extra spots if you’re interested! Scripps PRSSA will be traveling to the windy city from March 26-28th. Be sure to send an email to scripps.prssa@gmail.com to reserve a spot
  • Executive board elections will take place on 3/16 your résumé and cover letters are due by Friday 3/13
  • Athens Beautification Day is April 19th be sure to sign up to join our team
  • Congratulations to Melaina Lewis for being PRSSA’s most outstanding graduate
  • Abbey Thomas is now the director of International Week, if you have any questions feel free to talk to her
  • This week’s member spotlight is Vanessa Copetas be sure to follow her on twitter @vanessa_copz!

Welcome Emily Lasko!

2d20cc1Emily graduated from the Scripps School of Journalism at Ohio University in 2012 with a degree in journalism and advertising management. She now works as a senior strategist at Ologie, a branding agency based in Columbus, Ohio.

Emily touched on what exactly a branding agency does, and how you can incorporate PR into branding strategy.

Branding is all about story telling. Ologie’s goal is to take a brand and make it more consistent and clear so that overtime they can be better understood and stand out from the crowd.

Emily talked about how Ologie works with a lot of high education clients. They take in clients who have problems, and they fix those problems. The collaborative work that the company does is what makes their work so great; branding is easier when done with many brains on one problem.

Emily also gave some great advice to undergrads on how to prepare for their professional career. She stressed the importance of getting involved in extra curriculars, as well as being open to the idea of a post-grad internship.

A big thank you goes out to Emily for coming in to speak at our meeting! We got a great perspective on branding and branding agencies, and how a PR degree applies to the work they do.

Life beyond your cubicle

By Jess Carnprobst

refurbished-cubiclesWhen we come to college, we’re told to focus on our coursework and find organizations to get involved in. Especially within the Scripps School, many of us overachievers choose professional organizations, as they are all recognized for their excellence. While this is so, so important, it’s not all we should be doing during our time in college.

Disclaimer: I love PR with all of my heart, so please keep that in mind as you continue reading.

There is more to like than PR. There’s more to life than your classes. Sometimes, I worry that we’re all so wrapped up in becoming the best professional we can be that we forget to be the best person we can be. I’m guilty of this, and let PR define who I am. Although it’s a big part of me, it’s definitely not all of me. After college, I want to continue reading, traveling, volunteering in my community, dancing and enjoying all aspects of life. I don’t want to become that workaholic who never leaves their desk. There are so many things to love about PR, but there’s also so many things to love about Netflix. It doesn’t mean you should spend all of your time doing either one of these.

Getting involved in professional organizations is extremely beneficial, but it’s only one piece to the puzzle. Marisa Dockum recently shared some advice that really resonated with me. In one of our meetings, she reminded us not to take life too seriously. I’ve thought about this since the moment she said it, and a lot of times I’m guilty of this. In reality, one internship can’t make or break your life and one position can’t define who you will be for the next 20 years. It’s up to us to find many things that are important to us in life and to continue making them a priority. Also, I hate to bring it up, but employers will be looking to see that there is a person inside of your perfectly drafted press release.

When our classes and meetings are over, we need to pick up that old hobby of ours. So dust off your dance shoes and shine that bowling ball. Go have fun and remember to be a person as well as a professional!

5c4e0ef9a230dac13c9ae12abe8c3425Jess is a junior majoring in strategic communication, minoring in marketing and receiving a certificate in global leadership. After graduation, she hopes to travel the world and work at a boutique PR agency. Follow her on Twitter @jess_carnprobst

What your favorite New Girl character says about your PR Style

By Elise Mills

With season four well in the works, it’s time to figure out why you like certain characters. Why Schmidt speaks to your soul or your head says Jess, but your heart keeps telling you Winston.

Cece

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You like to put on a good show. Your press releases are pretty and get to the point and your blogs have an air of mystery, but at the first sign of discontent on Twitter, the claws come out and you’re more than likely to be forced to say “no comment” to try and do some damage control.

 Winston

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It took a while to figure out your PR style. But, like Winston with his career choice and style, once you figured it out you are at the top of your game. Every free throw and three-pointer seems to be nothing but net. You are really creative. Some might call it weird, but you prefer the term unconventional.

Nick

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Hey there Julius Pepperwood. Let’s be honest, Nick is your favorite because you live the Nick Miller lifestyle. The world is your oyster; you just chose to not pursue any of it. You probably despise social media. These kids with their twitter; you prefer the old-fashioned handwritten letter or email. When you really care about an account, you get excited when talking with the client and try to make a big show, despite the research not being there. But it’s okay because after your zombie novel comes out, you’ll be rich.

Coach

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You know your style. Like Coach, you know your strengths and weaknesses. Your nickname is the Spin-Master, because you turn any situation into a positive and you are great at motivating others. People tend to flock to you for advice. Need help with a press release? I gotchu girl. Search Engine Optimization not working? Imma make you number one on Google.

Jess

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You are known for your classy style and dependability. Your ever preparedness keeps you calm under pressure, despite things like your client getting busted for underage. You listen to your heart and it always leads you to the right answer. For example, when you said, “Why don’t they make ads personalized on social media so that you can feel included and wanted?” Don’t forget the glitter that always seems to end up on your work… whether it was on purpose or not.

Schmidt

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The term ‘outdated’ is not in your vocabulary. Always looking for the newest thing – ads on Facebook? That was so two years ago. Like Schmidt, you use hard work and dedication to secure your spot as the best in the business. Your one-liners make for great press releases and tweets. Unfortunately you are not as appreciated as you should be.

10685447_10152456387019562_7805334315881240863_n-2Elise is a sophomore majoring in Strategic Communication and minoring in Business Administration. She is hoping to purse Global Leadership Certificate as well. After graduation, she wants to do brand/image management and travel wherever her bank account can take her. Follow Elise on Twitter at @itsELISElove!

How to PRactice PR without an internship

By Abbey Thomas

Need PR experience but you can’t make enough time for extra-curricula’s? Too bogged down this summer for an internship or missed the chance to apply? Why let those stop you? As Michael Jordan said, “I can’t accept not trying.” And let me guess, you’re thinking you would try but there’s nothing to try. You don’t have an internship! Well, have no fear!

Here’s a little DIY list you can try to experience you need without falling behind:

  1. Become a social media manager

13Are any of your friends in a band? Do you know anyone with a small lawn-mowing, photography, or baby-sitting business? Try managing their social media accounts for them. Test yourself to see how many followers you can attract and become familiar with different social media tools such as Hootsuite. Create a unique brand for them that other’s will recognize and see how your efforts contribute to their success!

  1. Start a blog

BlogWhether or not you consider public relations to be a form of journalism, writing experience is an inevitable part of the job. From blogs to press releases to social media posts, utilizing your writing skills is a dominant demand. Just because it’s summer and there are no campus publications to write for doesn’t mean you must give up. There’s always a way, and that way is blogging! Try setting up your own blog and posting even just two entries per week. See what feedback you get, and if you can, email it to old professors or mentors for some good ol’ honest criticism. If possible, go back and edit the post and then add it to your professional portfolio!

  1. Plan events

Event-PlanThis one is tricky without the experience, but nevertheless, nothing’s impossible! Use your social media and networking experience to attract people to an event. If you want to throw a concert for your friend’s new rock show, practice finding contacts and taking everything into consideration. What is the goal of this event? What is the budget? What’s the best location? How many people are expected? How’s the lighting? Are there enough plugs? Will I need to bring extra seats? Details, details, details (Did I mention details?).

  1. Network, network, NETWORK!!!

networkingwords-eeeYou’ve probably heard this at least 5,672 times already this year to be exact, but nothing puts you ahead of the game more than becoming buddy-buddy with those who’ve been playing it for years! While others are busy inserting skin cancer into their body at the tanning salon, you could be networking with those who have the potential to change your future. Seriously, network with everyone. Alumni (you know what they say, ‘Bobcats love helping other bobcats’), current college friends, old friends, teachers, professors, everyone! You will benefit so much from this you’ll wish you could kiss yourself!

  1. Be an Active Reader

Girl-Reading-BookScripps PRSSA does a really good job of keeping up with the times! Every week my email contains articles about all the big trends, issues, and tips of public relations! Read as much as you can. Follow PR accounts and agencies on Twitter and read just one article a day! You can’t learn everything in school, so you may as well learn from the next best option.

  1. Become one of the pro’s

twitter-drops-linkedin-partnership-ece762014e1I can’t stress it enough, this is the time! Update your Seelio and LinkedIn. Make sure all your social media handles are the same. Create your official signature for your email address. Take headshots. Update your bio on all your accounts. Go shopping for business clothes (Blazers are the essence of confidence). Add work to your online portfolio. Spice up your résumé. Network with professionals. Do all you can to put yourself at the top!

There are plenty of ways to practice PR on your own even without an internship. If Beyoncé can be independent, then so can you!

10649702_814200218601070_518779580546410223_nAbbey is a freshman majoring in strategic communication. She is working towards a specialization in public advocacy. After graduation, she hopes to work for a human right’s organization that looks out for people’s best interests, hopefully one who works with girls who are forced into sex slavery and helps young girls with HIV/AIDs. Follow her on Twitter at @abbsrthomas!

Internship panel; February 23rd meeting recap

By Mira Kuhar

Scripps PRSSA members braved the cold and ice to come to this week’s before-spring-break meeting.

Announcements

  • Our first social of the semester will be Thursday, March 12 at 9:30 p.m! Miss Kelsey Miller will be hosting it at her house, 7 Fern St. It will be St. Patty’s Day Themed!
  • Although we are shying away from the tips and tricks forum, there will still be a tip of the week! This week’s tip: don’t take life to seriously :)
  • The #OHIOU Social Media Summit was a success! Please give us some feedback on the event by taking this survey here!
  • #ScrippsPRSSAtoCHI info session is today, 2/24, in Bentley 120. The executive board info session will be immediately following at 6:30! Applications are due on 3/13, and elections will be the following Monday on 3/16
  • Congrats to @garingiscaring and @mandamoline on their travels to PRSSANA next month. Give them a shout out on Twitter and tell them good luck!
  • The ImPRessions spotlight of the week: GoBus! Follow their campaign #GoSafely that will be promoting safe driving
  • This week’s member spotlight is Zach Berry! Give him a shoutout on Twitter at @zdberry77!

Welcome, internship panel!

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Kerry Tuttle, LaunchSquad in San Fransisco |Briagenn Adams, LauchSquad in New York City

Allison Rumsas, BOMAH in Israel

Melania Lewis, National Fisheries Institute and Children’s National in Washington D.C

Marisa Fiore, Metropolitan-Washington Airports Authority in Washington D.C.

 

Can you talk about your interview process? The panel started out by talking about interviewing. They explained that it can go all types of ways. Skype interviews tend to be the norm if you are pursuing an intership in a different city, and phone interviews are a way that companies who are a far distance will try as well.

What was the deciding factor in getting your internship? Sometimes its the company, sometimes its the clients. You may interview with many different companies, but really looking into what their culture is like and where the company is located can help you and the company decide if you’ll be the right fit. The bobcat network is really strong, so putting yourself out there and being bold is one way to go about that. Biggest accomplishments/favorite experiences? Briagenn got to write a Buzzfeed article. Allison got a lot of recognition on an article she wrote that was originally just for fun. Melaina worked on a media pitch with the National Fisheries Institute that was eventually picked up by the New York Times.

How does money factor in to the internship experience? Allison got a scholarship to fund her abroad experience! Briagenn ended up spending more money than she should have, however she belives that experiences are more important and at the end of the day, she’s only going to spend time like that in NYC once. Kerry used AirBnb as a cheap and trustworthy place to live, her parents helped her out and fronted the money, however she paid them back with each paycheck. Marisa lived at home, but got her tolls reimbursed for driving.

First internship advice? Network network network! It’s also okay to NOT intern, and do a supplemental experience instead such as studying abroad. Just being abroad and looking many different places is a way to find internships.

What do you do if you get multiple offers? Don’t just take the first offer that comes to you, if its not what you want then don’t take it just because it’s there. If theres not a door theres a window to the experience that you’re supposed to have!

Whats the next step? Check out the internship database center on the PRSSA National Website! It’s a really great resource to finding internships, especially in big cities that want dues paying PRSSA members to work for them.

A huge thanks to our internship panel this week! We look forward to seeing you all in two weeks, have a safe and fun break!

PR lessons learned from BobcaThon

By Allison Zullo

a69ef98fde7c0f212e4c2f2f312320a3This year, I spent my Valentine’s Day in an unconventional way: standing on my feet and dancing for 12 hours to raise money and awareness for the Ronald McDonald House of Charities of Central Ohio. Along with many other Ohio University students, I participated in BobcaThon, OU’s first ever dance marathon. Together, we raised a staggering $18,173.13, and it was all for the kids (FTK)!

Dance marathons are student organizations active on many college campuses throughout the country that focus on raising money and awareness for a charity involving children. Their yearlong fundraising efforts culminate in a dance marathon that requires students dance, or at least stay on their feet, for an extended amount of time. Some of the larger dance marathons, such as The Ohio State University’s BuckeyeThon and Penn State University’s THON, raise over a million dollars and last over 24 hours.

So what does all of this have to do with public relations? Well, besides the obvious working in non-profit PR connection, here are a few reasons why BobcaThon and PR are related.

Social media is a powerful tool.

To participate in BobcaThon, we had to raise a minimum of $100 through a personal online fundraising page. Many of us were extremely successful in turning to social media to help reach our goals, particularly through Facebook, Twitter, and Instagram. I also utilized email marketing to reach out to my family members that aren’t on social media. This process reinforces the fact that all PR pros know well: social media is an extremely powerful marketing tool, and is essential for brands that want to stay relevant in today’s marketing and social landscape.

10898132_10153073345309763_3080241073257782484_nEvent planning is difficult, but crucial.

BobcaThon’s executive board had been planning for the Feb. 14 dance marathon for about a year. A YEAR! Large events such as these require more planning than one could ever imagine, from the big things like date and location to the little things like music playlists and games to keep the dancers entertained for 12 hours. It’s a lot of work, but good event planning skills are essential to PR, especially if the company or industry in which you work relies heavily on events for marketing and publicity purposes.

IT’S FOR THE KIDS!

Whenever we became really tired and felt like we might not make it the full 12 hours, we heard a story from a family that was positively impacted by RMH, and we realized that this was all worth it. We were staying on our feet for 12 hours for those kids who couldn’t; it was for the kids! That became our mantra for the 12 hours – we probably repeated it 100 times or more. In PR, the work can be hard and the hours can be long, so you have to really have a passion for PR and a love for your company. It’s true what they say: if you’re doing what you love, you’ll never work a day in your life.

BobcaThon was certainly a long 12 hours, but in the end, it was totally worth it and I would do it all over again in a heartbeat. It’s just like PR: if you truly love the industry and your job, all of the hard work and long hours will be worth it when you implement a successful social media campaign or get a ton of media pickup from a press release.

nouHV0BMAllison is a sophomore majoring in strategic communication and minoring in sports management and marketing. She is also completing a social media certificate. After graduation, her dream job is to work in sports PR. Follow her on Twitter at @allisonzullo!