Happy (almost) July, and happy 2015 Scripps Summer Challenge! This marks the 3rd year of these challenges, and I’m excited to continue the fun with you all!
For anyone who hasn’t participated in the previous challenges, this is an eight-week program that helps keep the chapter interacting with one another while sharpening and enhancing our PR skills together. Every Monday morning, a new challenge will be released on Twitter, the blog and via email, and you will have until the end of the day on Saturday to participate. After doing the challenge, you will share your thoughts or work with the hashtag so that each PRSSA member can see what everyone’s up to. As each new challenge comes out, a recap will be shared as well.
To kick us off, the first challenge is to find an online certification that you’d like to complete throughout the rest of the summer, then share the program of your choosing with the hashtag #ScrippsSummerChallenge.
Of course, remember to have fun and be creative each week!
P.S. Two free after-meeting dinners will be awarded to the person participates the most!
By Raquel Richards
The DIY Internship
The trickiest internship to land might be your first. Many companies and organizations won’t consider internship candidates before their junior year. But, in order to land a blockbuster internship, students need entry-level experience to get prepared for pre- and post-graduate opportunities.Your starter internship, one typically fulfilled within the first two years of college, will require little previous experience and will be learning-focused. Unfortunately these (often unpaid) internships can be hard to snatch. If you are having trouble finding an internship this summer, you are not alone.The good news? There are other options.
1. Define Your Skill Set
One of the first things I did was evaluate my strengths and weaknesses. Strengths: Internship at Rubber City Radio summer after freshman year, worked with ImPRessions for two years, PRSSA dues paying member, and strong social media skills. Weaknesses: No professional social media experience, My previous internship didn’t exactly relate to what I wanted to do in my next job, had only a few portfolio pieces, and wasn’t willing to move/travel. Evaluating my skill set helped me create my resume and develop a pitch. I also considered what I wanted to accomplish during my next internship.
What you can do: Figure out what you want out of your next internship, such as writing or traditional public relations experience. What skills do you hope to practice and gain? How much time are you willing to put into it? What interests you? What can you bring to the table? The internship hunt will require you to be self-aware. Once you begin to understand your strengths and weaknesses, figure out what you would like to improve, and start researching prospects.
2. Find A Company In Need
From my experience this is where things started to get difficult. I thought about all the great skills I had, yet, I didn’thave a way to apply them. While in high school, I worked at a local ice cream shop, Bidinger’s Ice Cream, and I was returning for the summer to pick up some extra cash. The answer to my internship woes was scooped right into my cone: I would spend my whole summer working at Bidinger’s, so why not offer to lend some extra business help?
What you can do: I had the benefit of already knowing my employer. However, small businesses are always looking for new, inexpensive ways to garner new customers and improve their local presence. Look into local stores and businesses in your home town – think coffee shops, small bookstores, your public library, or anything else that isn’t on a franchise scale. How could your skills benefit their bottom line?
3. Show What You Have To Offer
The next step was to offer up my skills. I talked to my boss, and suggested that he join the online world. Bidinger’s Ice Cream had been around since 1978, and it hadn’t changed much since then. I offered to create three different social media platforms: Twitter, Instagram, and Facebook. I showed Dave a portfolio of my previous work and demonstrated why it would benefit his business.
What you can do: Before you approach a business, do your research. Do they currently have a strong online presence? Do they work with an outsource company for their social needs? Would they be interested in changing their ways, or are they stuck in their old habits? Come up with a“problem”they have and convince them that you can be the “solution.”
4. Let’s Talk About The Money
My boss was thrilled with what I had to offer. He wanted to me to implement all three social media platforms and control them for the remaining season. Dave offered to raise my hourly pay for the summer, and he compensated me when some projects that required extra cost.
What you can do: Although my experience might be unusual, it is possible for anyone willing to get bold and creative. The best rule of thumb: don’t expect to be paid; make them want to pay you. Go into it thinking that you will benefit the company, and in return, you will receive strong portfolio pieces, good resume content, and a cool story. Although getting paid is ideal, you have to start somewhere. A Quote that kept me positive through my whole experience came from The University of California, Berkeley’s career center. It said, “An internship experience that you’ve created to be specifically tailored to your academic and career interests will be far more rewarding than a position you settled for because it was all you could find.”One of the most rewarding parts of creating your own internship is the story. When future employers ask you about your experience, they will be impressed with your tenacity and willingness to create your own opportunities. There really is no excuse for you to not to be constantly learning and growing in your field. Make the most out of every situation, or create it all on your own.
By Kelsey Miller
School let out about a month and a half ago. It took me a whopping three hours away from my second home before the summer break blues hit hard. It’s always exhausting trying to explain to family and friends how Athens is so different from any other city; there is magic to it. Here’s a quick list of what I miss the most.
Some may disagree, but walking helps me appreciate and observe the things around me. It’s wonderful exercise, and I don’t feel quite so bad when I eat chili cheese fries with my O’Betty’s Dixie….which brings me to my next point.
There’s only so many times a mediocre pizza will curb any kind of late night food need. Sometimes a girl needs a 12 piece basket of Wings Over, a Munch Box taco-in-a-box or Chicken-n-Waffles after a long day or running all over the city.
Stop and look around, Athens = Appalachian Paradise. A lot of people pay a lot of money to camp in the state parks that are just a short drive away from us. It’s important to take time out of your fast four years to visit Stroud’s, Lake Snowden, Hocking Hills and even just Bong Hill and Radar Hill.
Coming from a small rural part of Ohio, I was never exposed to much diversity. After talking to people that visit me at school, it is obvious that Athens is very different and has many different kinds of people. It helped me grow and realize how many different ways to look at life. The people. To branch from diversity, the people are unlike any other. They challenge me and push me every single day. Every day I’m in Athens, I’m growing because the people I’m with are extraordinary.
The support of local business is unlike any other. Because local businesses are so big in Athens, it makes it a one of a kind. There is no such thing as competition between the businesses; they support one another by selling other businesses’ products. Owners of local businesses want the town to thrive, not necessarily their business. They love the community first and their business second.
You can’t talk Athens withdrawals without talking about the unique sense of community. It’s unlike any other. The love of Athens among residents and students is undeniable as well as contagious to others that visit. Athens claims hearts and will never let go. As Allison Evans once said, “You don’t choose OU…OU chooses you.” This rings true to everyone I talk to. The university gets people to come, but Athens gets people to stay. Only 63 more days until we reunite. Until then, just know that I love you Athens.
Kelsey Miller is a senior studying Strategic Communication with a Travel and Tourism specialization, Marketing minor, and a Social Media Certificate. Follow her on Twitter @kelseymiller300!
Introducing Scripps PRSSA’s 2015-2016
Junior Assistant Director of ImPRessions Austin Ambrose
Major/Minor/Specializations/Certificates: Journalism major with World Religions and English minors
Hometown: Burton, Ohio
Favorite thing about OU: I love being a part of the energetic bobcat culture and the beautiful Athens
Favorite word to describe yourself: Passionate
What are you most looking forward to in the 2015-2016 school year?: What I am looking forward to the most is to work closely with a group of dedicated aspiring professionals that want to improve the two organizations that we are a part of, and make a very strong chapter for new and current members.
Follow Austin on Twitter at @tex_ambrose7!
by Hayley Baldzicki
When did Cleveland become cool?
From the mistake on the lake to a town on the rise, Cleveland has become the place to be, and 2014 was the year of the CLE, and those who live in it.
It is my belief that the word Clevelander comes from Latin roots, and means to have idiotic hope at all time, and we embrace it. There are no fancy beaches, beautiful weather or fabulous shopping centers.
You know what we have got? Our sports teams
One of the amazing things about Clevelanders is amidst to all of our losing seasons, between our three beloved teams, we are still hopeful. That eventually, it will be our year. Maybe our child-like hope is misplaced, but our town continues it’s dedication to sports.
After sitting through disappointing season after disappointing season, Clevelanders finally got their big break.
A few months later, a man seen as a traitor came back to Cleveland to play for the Cavaliers. Yes, I am talking about LeBron James.
We burned his jersey a few years ago, and rushed to buy another when he came home.
But hey, that’s Cleveland. We are quick to react when we feel betrayed, however we forgive and forget when given the opportunity.
So what does this mean in the PR world?
It is not odd for companies to go through rebranding to give fresh ideas to their name. In this case, it just happened to be a whole city.
This affected the city and the fans within. Cleveland became a huge point of interest for many media outlets, any sports channel during those few months most likely was talking about Cleveland, and for once, in a good way! Cleveland’s rebrand helped it become a place people cared about and paid attention to. Sure, championships are not going to come easily, however it is a fact that media and the public are beginning to take notice.
Eventually, the “Mistake on the Lake” reputation will be forgotten. This is only the beginning of big things happening in Cleveland!
Hayley is a senior, with a major in Communication Studies specializing in Organizational Communication & Health Communication with a minor in Journalism. Post graduation she’d love to work in sports, health, or entertainment. Follow her on @hayleybaldzicki
Introducing Scripps PRSSA’s 2015-2016….
VP of External Relations Gentry Bennett
Major/Minor/Specializations/Certificates: Strategic Communication Major, an Outdoor Recreation Specialization, and Social Media Certificate
Hometown: Centerville, Ohio
Favorite part about OU: My favorite part about OU is the fact that everyone has a smile on their face as they walk through campus.
One word to describe yourself: Independent
What are you looking most forward to in the 2015-2016 school year?: I’m looking forward to sharing the awesome work that the executive board is doing with new and old members alike!
Follow Gentry on Twitter at @Gen_andTonic!
You can check Gentry out this summer in Dallas, Texas interning for Southwest Airlines!
By Sam Miller
By choosing to go into a professional field, one must know how to look the part.
Chances are if you’re reading this, you are no stranger to business causal. You know
that you have to present yourself in a way that classy, yet is able to show off your
personality a little. However, being a broke college student makes it a little difficult
to fulfill your fashion needs. Fret not! There are many ways to look super
professional without breaking the bank.
Goodwill should be your first stop
Thrift stores are probably not the first place you are thinking of when
looking for business causal, but they have amazing deals. I have found dress pants,
sweaters and dresses from top designers here for a fraction of the cost. You
won’t be able to find everything you need, but it’s great for the basics.
Consignment stores are also a great place to find very inexpensive pieces.
Side note: ALWAYS check condition before you buy it.
If it looks worn, don’t buy it.
Department stores are not just for your grandma
Stores such as JC Penney, Macy’s and Elder Beerman may seem a little dated, but
they are treasure troves for inexpensive steals. They are almost always having sales
where their merchandise is anyway from 40-80% off. They have amazing selections
and you can find great printed shirts, cute pencil skirts and great heels for a fraction
of the cost. Added bonus: their clothes are of great quality and last a while.
Off-price Retailers are where it’s at
I love T.J. Maxx and Marshall’s because they have many top-notch brands at
reasonable prices. These stores are where manufacturers often buy back merchandise
from department stores and sell it to off-price retailers all within the same season.
They have killer shoes, amazing blazers, and dreamy dresses from top brands, such as
Michael Kors, Ralph Lauren and Express.
Disclaimer: You should splurge on some things.
You should never skimp on some business causal musts. These items include blazers
and heels. Nothing looks worse than a blazer that looks cheap. Also, often heels that
are cheap kill your feet and fall apart quickly.
Business causal is great and can make anyone look good, but you shouldn’t have to
spend an arm and a leg to look that way. Revamping your closet can be easy if you
know how to find great steals.
Sam Miller is a Sophomore studying Strategic Communication, minor: Political Science, and Political Communication Certificate. Follow her on Twitter at @keepcalmsam14
Introducing Scripps PRSSA’s 2015-2016
President Jess Carnprobst
Major/Minor/Specializations/Certificates: Journalism major on the strategic communication track, marketing minor and global leadership certificate
Hometown: Pittsburgh, PA
Favorite Part about OU: The people! I’ve met some of the most incredible people since coming to OU, and it still amazes me how kind everyone is here.
Favorite Word to describe yourself: Passionate
What are you most looking forward to in the 2015-2016 school year?: I’m most excited to have the opportunity to make a difference in our chapter since being a member for the past three years has been life changing in every way. I’m also excited to learn from and grow with the incoming executive board and members (both old and new), and I can already tell it’s going to be a fantastic year!
Follow Jess on Twitter at @jess_carnprobst!
Olivia Pope: Client has an issue? It’s handled. There’s no task that can be thrown your way that’s too big or too small to tackle. No matter the time constraint or importance level that comes with the situation, you’re able to be level-headed and think clearly to get the outcome that will best please the client. You love to help people in both their personal and professional lives, as interpersonal relationships are important to you. Working with all types of personalities is one of your strengths and something you enjoy doing on an everyday basis.
Fitzgerald Grant: You always seem to find yourself in a sticky situation with a client that seems to have no ideal outcome. Your first instinct is to follow your emotions; straying from your moral compass is something that you don’t like to do very often. However, when it comes down to the wire, you know what the right decision is that will benefit the client in the long run. You tend to stress yourself out too much with work and deserve a break sometimes! Get out blow off some steam with activities such as running, shooting hoops or playing tennis.
David Rosen: The one thing you take pride in is following the rules. You know what your employer expects of you and it’s your mission to comply with those standards as best you can. Chances are you’re still a novice in the PR industry; you realize that there is much to be learned from the great role models around you and you look up to them as an example of how to best do your job. You’re great at listening and working with your client to come up with the perfect campaign that will suit the company as well as be successful with your target audience.
Cyrus Beene: Let’s be honest, you’re a bit of a hot-head. Your biggest struggle is keeping your cool when a client disagrees with your work, but that’s not to say you don’t have good intentions. You’re extremely passionate about your work and will do pretty much anything in order to execute a campaign or please said client. You’re willing to fight for your ideas, but you know when to back down and let someone else take the reigns. You are definitely someone to work with, rather than against.
Abby Whelan: You are the cool, calm and collected one of the group. You know how to drive your point home and make your voice heard without causing a scene. Public speaking is your forte and you’re quick to think on your feet. You value your job and the work you do. No client is less important than another, and no assignment is too small. You are the level-headed co worker in a crazy profession.
Mellie Grant: You were born a leader. Gender roles? They don’t exist in your world. Once you put your mind to something, there is no backing down. You may not always take your stress out in the most productive ways, but you always come out on top and wiser than before. You’re a quick learner and a perfectionist. Team members aren’t afraid to come to you for help with big tasks or client issues, because you always find a solution.
Mira Kuhar is a Senior studying in Strategic Communications with a Business Minor, English Specialization, and Social Media Certificate. After graduation she would love to work in the health/fitness industry. Follow her on Twitter at @mirakuhar.
Erica Stonehill is a Junior studying Strategic Communication, with a split specialization in Marketing and Music Production & the Music Industry, and a certificate in Social Media. After graduation she would like to work in the Music Industry . Follow her on Twitter at @estonehill13