PR Success, Summer 2014

Note from the Editor-In-Chief, Mira Kuhar:

Thank you so much to everyone who put work into the first ever summer edition of PR Success. I couldn’t have made this happen without the help of my contributing writers, editors, and the mastermind behind the entire publication design, Allison Evans. I hope you enjoy reading what our chapter was up to this summer, and be on the look out for announcements regarding the Fall 2014 edition!

PR Success, Summer 2014

How to prepare yourself for the return to Scripps

By Kelsey Miller


It is that time of year once again. The time when you pack up half your room when you just got done putting everything away two weeks ago. The time when you have to reassure your cat, Mimi, and dog, Zoe, that you’ll see them in a few weeks. The time when you have a mini panic attack when you think you forgot your planner at home or you forgot to buy new ballpoint pens and sticky notes. It’s time to make the return to Scripps. Some celebrate, some pace, some hyperventilate, and others do all of it at once. So how do you prepare for the return?

Incoming freshmen: Take a deep breath. Take it easy, and welcome aboard! Although this year is a year of observation and testing the waters, it is best that you prepare for the Bobcat lifestyle altogether. Do a little research here and there and be open to trying new things. Pay close attention to all the Scripps extracurricular activities at the Involvement Fair during Welcome Weekend…don’t just sign up for every group that gives you free frisbees and popsicles; your Catmail inbox will thank you. You don’t have to commit to every Scripps group, but definitely clear your schedule to attend a few meetings to see any sparks fly. Don’t feel as though you have to be 100% committed to everything, even just one or two would be enough. You’ll catch on to the Scripps way of life rather quickly.

Sophomores: Take a deep breath. This year should be dedicated to finding your PR niche. Prepare yourself to get more heavily into groups: a lot more PR and a lot less relaxation. If you didn’t go to PRSSA and your ImPRessions meetings regularly last year, I suggest making them top priorities this year. Sign up for every PRSSA subcommittee that your schedule will allow. This will help you network with upperclassmen and get the experience to hopefully pave the way to an exec position, head a subcommittee, or advance to a higher ImPRessions position. This is the year to set yourself up for greatness in college.

Juniors: Take a deep breath. You’re finally considered an upperclassman and feel that you are taken more seriously. You’ve found your niche from last year and are settling into the lifestyle of apartment/house livin’. With great power comes great responsibility. It is your job to transition into a leader this year. Prepare to volunteer to do more grunt work that seniors don’t want to do and underclassmen are too scared to do. You may have even more on your plate than you did last year, but don’t freak out too much, somehow you will always get it done…always. Don’t forget that every little accomplishment made this year can transition into an exec position next year as well as result in a potential dream internship.

Seniors: Take a deep breath. Bring extra tissues. Be prepared for waterworks. The end is near. You’ve come a long way to where you are now. Just look back on your time and realize how much you have accomplished. This is your time to lead and to live, make it count. Prepare yourself for being looked upon for answers and solutions…and for just being a cool senior. Don’t worry initially about finding a job right after the year ends, it’s only beginning! Drop a few groups this year that put extra stress on you and focus on your leadership positions and enjoy the ride from here.

Many people have their own ways of preparing themselves to go back to our Appalachian paradise. Set goals for yourself of what you want to accomplish this school year, you’ll be pleasantly surprised when you exceed your own expectations. Have a great year Bobcats. I am excited to be joining you on he journey once again this year!

Follow Kelsey on Twitter at @Kelsey_65

New Executive Board Spotlight: Junior Director of ImPRessions Sarah Rachul

Introducing Scripps PRSSA’s 2014-2015….

Junior Director of ImPRessions Sarah Rachul


Why did you decide to run for eboard? I’ve know since freshman year that I wanted to be a director in ImPRessions. I’m incredibly passionate about PR and all the work we do for our clients in the firm. I also wanted to be able to contribute to the great networking opportunities PRSSA provides as a member of the board.

Career Goals? If I had to pick two dream careers they would be head events planner at Walt Disney World or the Press Secretary of the United States.

Favorite Spot on Campus? My favorite spot on campus is the back room of Donkey Coffee, it’s the perfect place for small meetings and studying.

Favorite Singer/Band? “Let it Go” – Idina Menzel……only song you need!

Campus Involvement? I’m the Junior Assistant Director of ImPRessions, I sit on the PRSSA exec board, I’m a tour guide and I sing the National Anthem at the hockey games.

Hobbies? I LOVE to cook and I used to be a competitive golfer and still enjoy hitting the links.

Favorite Athens food joint? I LOVE Ginger….sushi is one of my favorite foods.

How many siblings do you have? I don’t have any siblings #onlychildprobs

Most Embarrassing Moment? Screaming BINGO during a networking game in a room full of Cardinal Health executives, hey at least I won the game.

Favorite thing about being a Bobcat? I love that we really are a family. Every time I meet a current OU student or even an Alum outside of Athens I automatically feel a bond that can only come from a fellow Bobcat.


Follow Sarah on Twitter at @SarahMRachul

6 things F.R.I.E.N.D.S taught me about being a Scripps Kid

By Erica Stonehill

Friends had a knack for making us laugh and teaching us a lesson at the same time. Some takeaways were simple, others were more complex. Regardless, ten years later and one year into my college career as an Ohio University Bobcat, I’m still learning something from those quirky, twenty-something New Yorkers.

Not everyone is a Scripps kid


As hard as it is to believe, some people can graduate high school and make it to college without actually understanding simple rules of grammar and spelling. Just remember to take deep breaths and remind yourself that not everyone can be as awesome as we are.

Remember to give yourself a break

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With the title of PR star also comes the title of workaholic. We are sending emails while simultaneously writing press releases and blog schedules. It’s what we love to do, but it’s also exhausting work; and it’s not until we lie down for our four hour nap at night, that we realize how absolutely drained we are. Always take time to give yourself a little TLC, because espresso can only get you so far.

You don’t always need a plan

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We are planners. We set goals, we make lists, and we overuse Post-it notes. It’s who we are. In the event that we don’t know what’s coming next, we freak out; and while it’s extremely beneficial to be as prepared as we are, it’s not always necessary. It’s okay to go with the flow and see where life takes you. Half the fun of being in college (especially at OU) is the unknown!

You’re never too old for Hall(OU)ween


We go to Ohio University. We know this.

Things don’t always go as planned

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You may stay up all night perfecting a pitch or drafting six incredible tweets for an account, all for your higher-up to trash it and tell you to start over. It’s like a slap to the face (or kick in the crotch) but after a quick scream in your pillow about how underappreciated you are, you better suck it up and create something even better. The client is the boss, whether they liked your plan or not.

Be a hat


The best thing about being a Bobcat (and more importantly, a Scripps kid), is that people expect you to be unique. We’re hard workers but we know how to have fun. Make sure to let that shine through, not only on paper, but in person as well! You’re personal brand is who you are and what makes you different. In a world full of shoes, be a hat!

Follow Erica on Twitter at @estonehill13

#ScrippsSummerChallenge Week 7

This week’s #ScrippsSummerChallenge was to reach out to a professional you would like to network with via social media.

Because no members participated in the challenge this week, here are six few motivational quotes to get you jazzed for the last challenge this week!






Only one challenge remains for the #ScrippsSummerChallenge! The two members with the highest participation throughout the #ScrippsSummerChallenge will win either a PRSSA Tervis Tumbler or 50% off their next spirit jersey.

What I’ve learned from living & loving NYC

By Briagenn Adams

New York City was a dream of mine. Big cities in general have always sparked a special interest in my soul — I love the idea of such a huge assemblage of humanity packed into a small, sweaty corner of Earth. While on the internship hunt, I discovered LaunchSquad — a mid-sized public relations agency that specializes in technology startup companies. Headquartered in San Francisco with branch offices in Detroit, Boston and New York, it seemed the perfect place to jump-start my journey as a big-city girl.

NYC5In the weeks prior to my move to the Big Apple, shiny imaginings of city life began to fade in my brain, and a dull but consuming terror took over. Where would I live, who would I hang out with? I fully convinced myself that I’d spend the 10-week internship holed up in an ungodly apartment, binging on Netflix and consuming copious amounts of comfort food in lonesome solitaire.

Needless to say, I teeter on the dramatic side of life.

The 17-hour Greyhound bus ride to NYC from Cincinnati was a special kind of hell, as was the process of lugging a 50-pound suitcase and a duffle bag packed with a surplus of shoes through the fickle Metro system on a 90-degree afternoon. My first lesson of New York: chivalry, my friends, is indeed dead.

But, upon arrival, fears were forgotten. One week in, my attitude adjusted. Two weeks in, I fell in love. Three weeks in, I vowed to one day come back and make NYC my home. I learned a lot about PR from my internship at LaunchSquad, but I learned even more about life from living in New York. And although I pray this won’t be my last time living in this wonderful place, I’m sure these lessons will help guide my future, wherever it may be:


1) Put yourself out there. Seriously — When you start to feel like a little stalker, you’re on the right track. Register for Meetup, join “New to NYC” Facebook groups, go on Tinder dates (if you dare) — almost every person in NYC is a transplant, and we’re all just trying to make friends.NYC4

2) Your money is no good here — NYC is expensive. Very expensive. In my Ohioan naivety, I thought $28 per day was a generous budget, and I was content with my self-calculated, end-of summer earnings estimate. But, then reality hit: $3 coffee, $9 salad for lunch, $20 dinner with friends, three subpar $12 drinks at the bar, $18 taxi ride home. I’m no math major, but even I know the numbers don’t add up to 28.

3) Don’t have an animal – Seriously, just don’t. Unless you plan on having a very inactive social life, or you’re looking forward to rushing home each day during lunch to check that they haven’t peed, pood, or puked anywhere inappropriate.

4) Times Square sucks — I’ve always kind of despised people who talk about how much they hate Times Square — like, can you possibly be more pretentious? However, I’m now amongst their pompous ranks. Times Square is miserable. If you don’t have an anxiety disorder before you approach 42nd & 7th, no worries, it’s sure to develop soon. The naked people alone are enough to make you queasy; the flashing lights and blasting car horns simply serve as the cherry on top.

5) Subways are hot, offices are cold: prepare for all extremes – Take caution. Come equipped with a sweater, thermal blanket, or parka if need be. A cold employee is an unhappy employee.NYC2

6) Go to brunch — People aren’t exaggerating when they talk about brunch like it’s the best thing ever. Eggs Benedict + bottomless mimosas = earthly ambrosia on an enticing new level. Nothing will make you feel so “New York” as sitting down to a sun-soaked table and treating yourself to champagne and yolk-soaked toast. Mornings are a whole lot better when brunch is involved.

7) No matter what, coming home always feels good – Despite my love for NYC, and despite my burning desire to return, nothing was better than coming home to Cincinnati after my 10-week stint away. New friends are fun, but family is forever, and I really, really missed mine. Not to mention my 15-week-old boxer/lab/hound puppy. No matter where you are in the world, it’s essential to remember the people who helped you get there.

Although I’m sad to say goodbye to the City That Never Sleeps, I’m blissfully convinced that this was the best summer of my life. Of all the lessons I’ve learned, one resonates the deepest, and relates the most: follow your passions, live your dreams, regardless of fears that threaten to impede them.


Follow Briagenn on Twitter at @briagenn

New executive board spotlight: Senior Director of ImPRessions Kerry Tuttle

Introducing Scripps PRSSA’s 2014-2015

Senior Director of ImPRessions Kerry Tuttle


Major/Minor/Specializations/Certificates: Strategic Communication Major, Business Minor, Global Leadership Center Certificate

Hometown: Macedonia, Ohio

Why did you decide to run for eboard? I want to give back to both Scripps PRSSA and ImPRessions – two organizations that have done an incredible amount for me both personally and professionally.

Career Goals? Work as a PR professional for an international organization or corporation, focusing on international CSR efforts. I also want to be an entrepreneur at some point in my life.

Favorite Spot on Campus? Tie between Scripps Hall and College Green

Favorite Singer/Band? Iggy Azalea. Work.

Campus Involvement? PRSSA, ImPRessions, Global Leadership Center, PACE student for Scripps College, Former Bobcat Student Orientation Leader

Hobbies? I like blogging, playing sand volleyball and planning my next travel adventure.

Favorite Athens food joint? Bagel Street Deli or Rickshaw Thai

How many siblings do you have? Two younger brothers

Most Embarrassing Moment? I had just finished my CommLaw exam and I was walking through the desks to turn it in when my book bag knocked over some poor boy’s coffee, spilling it all over his almost finished Scantron. The entire lecture hall looked up from their test and saw me trying to apologize to this kid, but Dr. D told me to just leave the classroom. Whoops.

Favorite thing about being a Bobcat? I’m surrounded by amiable, talented and driven peers, professors and administrators every day on one of the most beautiful campuses in the nation.

#ScrippsSummerChallenge Week 6

By Stephanie Gort


The Week 6 task for the #ScrippsSummerChallenge was to get coffee with a PR professional or PR professor and pick their brain on the industry.

Unfortunately, no members participated in the challenge this week. Instead of the usual recap, here are 4 reasons why having a mentor is beneficial during your college years!

  • Gain first hand knowledge from an experienced professional in the industry you want to work in- this gives you a leg up professionally on what you are interested in. Not only do you have someone who can introduce you to a career path or professional opportunity, but also having a mentor is completely free.
  • Growing your professional network- the more people you know, the better your chances are at succeeding in the real world. Your mentor can introduce you to his career as well as his or her many connections. It’s all about the people you know this day in age!
  • Receive valuable advice on how to navigate your college career- learning about the mistakes your mentor made can save you from repeating the same ones yourself. Also, hearing about his or her positive experiences in college can inspire you to get involved with opportunities offered on campus.
  • Having support from an unbiased third party- a mentor won’t sugarcoat the steps you need to take in order to get to where you want to be. Hearing from a person who is not your parents or your friends can actually help you listen more to what they have to say. Also, he or she can notice potential in you that you might not have seen before, and ultimately help you on your career path.

Whether it is a professor at OU or a professional you met at one of PRSSA’s chapter meetings, there are copious amounts of mentors available. Don’t hesitate to reach out for guidance!

Only two challenges remain for the #ScrippsSummerChallenge!

REMEMBER: the two members with the highest participation throughout the #ScrippsSummerChallenge will win either 50% off their next spirit jersey or a PRSSA Tervis Tumbler.

Getting the most out of your LinkedIn

By Allison Zullo

As aspiring PR professionals, we are a little too familiar with social media. From Twitter to Instagram to Pinterest, we know the ins and outs of both the personal and business sides. But what about LinkedIn?

If you’ve never heard of it, LinkedIn is a social media site where professionals can connect with each other and companies or businesses. In short, it is an essential networking tool that all professionals, including aspiring pros that are still in school and looking for jobs or internships like us, should be taking advantage of.

But don’t have a stress-induced panic attack if you haven’t created an account yet, or are confused as to how to gain more connections or add more information. Here are a few tips and tricks that will get you well on your way to being a LinkedIn expert.


Keep it professional. LinkedIn is a networking tool, so it is crucial to keep everything as professional as possible. Use a high-quality, professional-looking picture of you (and only you) as your profile picture, and make sure anything you post is business or industry-related and is not inappropriate in any way. Also, LinkedIn will notify you whenever someone views your profile, so keep the stalking to a minimum and save it for Facebook, Twitter, and Instagram.

Highlight your experiences. Input as many of your professional work experiences with jobs, internships, and organizations as you can. Add detailed explanations of what you were responsible for and what you accomplished. This isn’t your resume, so you don’t have to worry about keeping it short and concise; you can make it as long and detailed as possible. However, do make sure that your experiences are relevant and up-to-date. For example, if you’re about to graduate, don’t have anything from high school on your LinkedIn profile. In addition, you can upload your updated resume so potential employers can print it off and have easy access to it.

Join groups. Join groups that are relevant to what you want to do and what you are interested in. LinkedIn has many public relations and social media related groups, which allow you to connect with other aspiring and established PR pros that are interested in the same things you are. Ohio University has a group for both alumni and current students, where you can connect and network with other Bobcats.

Follow companies and influencers. Follow companies that you are interested in, whether it be for a job or internship, or simply because you like what they’ve been doing recently and want to learn more about them. You can also follow “influencers,” which are people (mostly founders and CEOs of major companies) that have amassed a lot of followers and write about specific topics. This can be a great way to learn more about the industries you are interested in, or even just learn a little bit more about current events from a different opinion.

Network, network, network! You don’t have to tell Scripps PRSSA twice! Connect with anyone you can on LinkedIn, from your peers here at OU to your coworkers and mentors at your internships. Whenever you receive a business card, search the person on LinkedIn and connect! You never know where these connections can lead, so don’t be afraid to get out there and send some LinkedIn invites. Just be sure to write your own personal message when connecting, instead of sending the generic one, to ensure that you stand out and to remind the person you’re connecting with of who you are and where you met.

Happy connecting, Scripps PRSSA!

Follow Allison on Twitter at @allisonzullo

#ScrippsSummerChallenge Week 5

By Mira Kuhar

Week 5 of the #ScrippsSummerChallenge proved to be a great one. This past week, members were to make a new LinkedIn connection with a professional in the city they want to intern or work in. Participants each chose a professional from a different city, which really shows the diversity in interests within our chapter.

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We even got some praise from the University of Alabama! The Plank Center, an  international resource for practitioners, educators and students who are passionate about advancing their careers and the public relations profession, gave us a shout out and commended us on our success with the #ScrippsSummerChallenge.

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Great job to those who participated this week! DONT FORGET: the two members with the highest participation throughout the #ScrippsSummerChallenge will win either 50% off their next spirit jersey or a PRSSA Tervis Tumbler.