Fish, Non-Profit PR, and D.C.: November 10th meeting recap

By Allison Zullo

This week’s meeting was the last for the semester. It’s crazy how fast time flies!

Announcements

  • Our annual Thanksgiving Dinner is this Monday, Nov. 17 at Ben Clos’ apartment, 317 Palmer Place. Contact Megan Newton if you still want to bring a side dish or help cook. Also, bring a holiday outfit! We will be taking a “family picture” for a holiday card to send to our professional advisors and faculty members.
  • PRSSA will be hosting a Twitter chat this Tuesday, Nov. 18 and 9 p.m. Come participate with Scripps PRSSA in Scripps 114 – there will be free pizza!
  • The Mentor/Mentee game show will take place Thursday, Dec. 4 in Baker 231 at 8 p.m.
  • Fred Cook, CEO of Golin, will be visiting campus and speaking Monday, Dec. 1 at 7 p.m. in Walter Rotunda. Make sure you mark your calendars to hear from one of the most well-known and influential people in the PR industry!
  • Tentative dates for the spring semester networking trips are Friday, Jan. 30 for Cleveland and Thursday, March 26 – Friday, March 27 for Chicago. Get excited!
  • Member spotlight this week is Steph Gort! She will be graduating this December and will be greatly missed by all of PRSSA. Give her a follow and a shout-out on Twitter at @StephGort.
  • ImPRessions spotlight this week is AVW Productions (@AVWProductions). Congrats on a successful first event of the year, Punkin Chunkin’!

Project Updates

  • International Education Week starts this Saturday, Nov. 15 with the International Student Dinner (which is sold old). It continues through Nov. 20. Visit their website, ohio.edu/iew, or follow the hashtag #OHIOIEW14 for more information and the full schedule of events.
  • The Scripps Innovation Challenge team is working hard to promote weekly boot camps and recruiting teams to register for the challenge. Registration ends Dec. 4, so make sure to encourage your friends and peers to form a team to compete and register, even if they aren’t Scripps kids! Visit ohio.edu/scrippscollege/innovationchallenge and follow them on Twitter and Instagram at @SIC_OHIOU for more information.
  • International Week will take place sometime in April and have designed a logo! The team is now in the process of solidifying an official marketing plan.

And now for today’s speakers: Lynsee Fowler and Gavin Gibbons from the National Fisheries Institute!

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The National Fisheries Institute is a nonprofit organization based in Washington D.C. that focuses on educating the government and the public on seafood safety, sustainability, and nutrition. Fowler is the communications manager for the organization, while Gibbons is the vice president of communications.

This meeting was all about non-profit PR. Fowler and Gibbons explained that a large part of their job is advocacy for seafood safety. Even though they are not registered lobbyists, they are basically lobbying on Capital Hill constantly in order for their message to be heard by the government.

Gibbons stressed that if no one is talking about your message, it essentially doesn’t exist. Therefore, you must work to get people talking about it! The best way this can be done is to get it on paper, but social media or any other publication methods work well, too.

Fowler talked about an innovative PR/marketing strategy that has been successful for the NFI: short, edgy videos that get their message across in memorable way. They used tactics such as humor and fear (just a little bit…) to draw attention to the message they were trying to get across, and found that this method was successful in getting the attention of their target audience of government officials.

 Thank you, Lynsee and Gavin, for speaking to #ScrippsPRSSA! We learned a ton about what it’s like to work for a non-profit organization in D.C.

How to rebrand according to Taylor Swift

By Elise Mills

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Curly hair and cowboy boots to a blonde bob and red lipstick, heart breaker Taylor Swift has completely rebranded herself from Country girl to pop superstar. The change wasn’t sudden though; she claims her closest fans should have seen it coming. The question is how did she do it and what can we learn from her?

The Beginning

taylorswift2taylorswift3Taylor’s rise to stardom started with her self-titled country album in 2006, where it landed over 2.5 million copies. The album cover contains the classic country girl look, as shown with the cursive print title cover, curly hair, and etchings in the corner, just like Carrie Underwood.

Her song “Teardrops on My Guitar” led the way with lyrics containing sadness over loving a guy who doesn’t love her back. Also on the album is “Our Song” with lyrics: “Our song is the slamming screen door, sneakin’ out late tapping on your window. When we’re on the phone and you talk real slow, ’cause it’s late and your mama don’t know.” Advice: If you are going to do it, do it all the way.

2008

“Fearless” came out topping both country and pop charts. This was the beginning of a more crossover sound and her life being pushed into the media. “Forever & Always,” written about her breakup with Joe Jonas, was her first celebrity-inspired break up song and it peaked at #38 in top 100 billboards. Her look started to involve a lot less paisley, and she started to alternate between cowboy boots and other less-country shoes. Advice: Don’t be afraid to mix it up, you might like it

2009

“Imma let you finish, but Beyoncé had the best music video of all time”

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The year of Red Lipstick and Kanye West. After the PR disaster known as the 2009 VMA’s, Taylor stayed classy about it and showed that she won’t let others knock her down. Plus with Beyoncé on your side, how can you lose?Advice: Branding yourself as the good girl is never the wrong move.

2010

This was the year of “the Taylors” (remember when she dated Taylor Lautner?) and when she starred in the successful movie “Valentines Day,” showing that Taylor can do more than just sing. With the movie and her new Album “Speak Now,” Taylor was dubbed America’s sweetheart. Also in T-Swift’s style? Bangs. Advice: Showing a talent other then your current one between brand transitions can show talent and distract from changing image

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2012

We are never never never, going back to country.

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Taylor Swift dropped “Red” without a banjo or beer can in sight. “I Knew You Were Trouble” became a sensation that every teen girl sang while in her car, and Jake Gyllenhaal became all the more relevant. Taylor completed the crossover by also changing her image. Gone were the barrel curls and neutral makeup palette. Her style also became trendier which pushed her to be a fashion icon. Advice: If you find a lipstick color that works, wear it at every moment possible.

And finally, 2014

New hair, new clothes, new T-Swift?

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1989 was just released and in it contained an even more cutting edge Taylor. Along with the hair cut, in her most well known song “Shake It Off”, Taylor decides to combine her speaking and singing voice. She has embraced that her songs will be thinly veiled revenge letters to her Exes and she continues to do her. Advice: If you got it, shake it (off)

10685447_10152456387019562_7805334315881240863_n-2Elise is a sophomore majoring in Strategic Communication and minoring in Business Administration. She is hoping to purse Global Leadership Certificate as well. After graduation, she wants to do brand/image management and travel wherever her bank account can take her. Follow Elise on Twitter at @itsELISElove!

‘Chopped’ and PR: where the TV show and the PR industry collide

By Devon Pine

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Chopped is everything that is right about TV nowadays. It’s a show that has all the right elements: a witty host, high stakes, cutthroat competition and (most importantly) food. One day, I hope to win it (my best shot is probably the amateur series).

As much as this show teaches me about cooking, it also has given some insights into the world of communications and public relations.

Let’s welcome our chefs (que intro montage). Professionals have a wide variety of backgrounds and experiences; some people have fives years of agency work under their belts, some have only a start-up catering company. The one thing we do have in common is everyone has a story. They probably won’t let you compete on Chopped unless you’ve experienced some heartbreak in life. Some are a tad more legitimate than others, and it is important that we have the ability to sift through these stories and deem what is newsworthy. Chances are, I’ll be more inclined to root for you if you beat cancer and you want to give the $10,000 prize to charity than if you want to take your family to Disney World for the seventh time. The same concept applies to pitching; your story is more likely to get picked up if it hits close to home and people can invest themselves in it.

Chefs, open your baskets. There’s always a mystery basket. Sometimes there might be a curve ball, or an entire octopus, lurking in the client’s agenda. “I want this video to go viral.” Gah. Like beef tongue in the appetizer round. Sometimes, especially with start-ups, clients don’t always realize what is a realistic PR expectation. Morphing the client’s hard-to-deal-with ideas into a manageable, easily digestible pitch can be a challenge worse than a malfunctioning food processor. However, going into the round with ideas of how to attack the basket, and an idea of how to manage the client’s needs and expectations, can get you to the entrée round.

tumblr_lypjvsCQWG1qzbmytMeet our (ever-changing panel) of judges. It might be Alex Guarnaschelli here to tell you she thinks your veal is undercooked, or it might be Mr. “Sit-on-my-phone-during-the-entire-pitch” sitting across the table tasting your media relations strategy. It is important to not only research your clients needs, but also to whom you’re specifically presenting. Geoffrey Zakarian may love your gummy bear gastrique, but your client may not love your plating (and presentation is worth more than 15 points in the PR world). Make the pitch personal, because that addition of flavor could help you move on to the dessert round.

chopped pictureChefs, you have 30 seconds left on the clock. No surprise here, PR pros are on a deadline too. If you can’t get the ideas organized and on the plate before the deadline, then you will be chopped. Although typically we do have more than a half hour to plan, some, such as SEO strategies, can take three to six months to see results. Regardless, if the project is due in a few weeks, or if your boss pops by and makes a “have it to me by the end of the day” request, it is crucial to step away from the plate and press send when time runs out.

Yes it is true, more often than not I like to come home and watched Chopped at the end of the day. It’s also true that there are more takeaways than just what pairs well with finger limes. If you can’t take the heat, get out of the kitchen.

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Devon is a senior majoring in strategic communication and minoring in marketing. She will be graduating this December, and hopes to move to Charlotte where she can eat some good BBQ and work in corporate PR. Give her a follow on Twitter at @LuckyNumbrDevon!

Press Conferences 101: November 3rd meeting recap

By Allison Zullo

Happy week 11, Bobcats! Keep powering through; the end of the semester is almost here!

 Announcements:

  • Congratulations to our new VP of Social Media, Erica Stonehill! Erica will be taking over when our current VP, Stephanie Gort, graduates in December.
  • The annual Scripps PRSSA Thanksgiving dinner will take place November 17 at 6 p.m., in lieu of our weekly meeting, at Ben Clos’ apartment, 317 Palmer Place. Sign up to bring dishes, supplies, or to help cook!
  • Sales for Scripps Spirit jerseys close this Sunday, November 9. We’re selling them in green and white, so be sure to get yours while you can!
  • This year’s networking trips will be to Cleveland and Chicago! They will take place next semester, so look for more information about them in the future.
  • Member spotlight: Matt Birt. Give him a follow on Twitter at @birtmc.
  • ImPRessions spotlight: Kelly Hayes (@kmshayes). Thanks for all of your hard work as Director of Communications, and we will miss you when you graduate in December!

Project Updates:

  • International Education Week will be taking place Nov. 15-20. The international student dinner takes place that Saturday. Tickets are $5 and going fast! For more information, follow them on Twitter at @OhioIEW or visit their website: ohio.edu/iew.
  • Scripps Innovation Challenge had a successful kick-off event and first boot camp session. Registration ends Dec. 4, so be sure to get your team together (or encourage your friends and classmates to do so!). For more information, follow them on Twitter and Instagram at @SIC_OHIOU or visit their website: ohio.edu/scrippscollege/innovationchallenge.
  • International Week will be taking place April 15-18. They just created a logo and is starting to solidify their PR plan!

 

And now… PRESS CONFERENCES 101

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After a quick presentation about the basics of press releases from Ben Clos, E.W. Scripps School of Journalism professors Bob Benz and Nerissa Young talked about press conferences from a different point of view than what PR pros are used to: the reporter’s.

Benz and Young emphasized the fact that reporters show up to press conferences having done their homework, with relevant questions and an aggressive attitude. They recommended that public relations professionals carefully think about what reporters they invite to the press conference. Benz explained that a reporter from a media source such as the Washington Post may be tougher on your client, but will give you more bang for you buck, since the Post has a large readership. However, Young recommended not forgetting about your local papers, as they could be crucial in reporting stories important to the local area.

They also both stressed the importance of preparing your client for tough questions from reporters, since the goal of many reporters is to break through mundane answers to get something different and perhaps controversial. If your client doesn’t know an answer, or cannot think of an answer, you (as a PR pro) haven’t done your job.

Benz and Young also had a few recommendations when it comes to setting up the room for a press conference. Free food and coffee are always a good idea, as are lots of outlets for reporters to plug in their various technologies. However, gift bags/baskets with the product that the press conference is introducing or advertising are NOT a good idea, as this could influence the journalist’s opinion on the product, and therefore influence the story and damage the journalist’s reputation.

Benz and Young also emphasized the effect social media has had on the evolution of press conferences. Reporters are now live tweeting the conferences, and even in some cases live streaming it to online and television viewers. As Young explained, with social media, “Nothing is ever off the record anymore.”

Hope you learned a TON about how to properly prepare for a press conference! We’ll see you at next week’s meeting, #ScrippsPRSSA.

Scripps PRSSA Welcomes Lindsay Komlanc; October 29th meeting recap

By Devon Pine

Happy week 10! Hope everyone had a great (and safe) HallOUween!

 Announcements

  • Interested in becoming the VP of Social Media next semester? Send your resume and cover letter to Scripps.prssa@gmail.com by Friday by 5. Election will be 11/3!
  • Pumpkin carving with Ad Club Wednesday 29 7pm. There will be a costume contest judged by Dr. Stewart!
  • PRSSA Thanksgiving Dinner will be November 17 at 317 Palmer Place 6pm. Sign up to bring side dishes and supplies
  • Spirit jersey sale close Sunday November 9th. Check out the Facebook event or the side of the website for the link! Your card isn’t charged until the end of the sale.
  • PRSA Greater Cleve student day is on Friday 11/7 9:30am-2pm with the Eaton Corporation. The cost is $25- Register by 11/3. Top agencies typically attend panels, this is really beneficial if you’re looking to work in Cleveland.
  • Member Spotlight: Congrats to junior Adrienne Gossett!
  • Impressions spotlight: Copperheads. Their Swings n Wings event was a success! Thank you for those who attended and supported the account!
  • The best questions for our speakers from now on will be receiving a voucher for dinner!

 Project Updates:

  • Meg Omecene and Andrea Wurm along with Erin Golden have been preparing for International Education Week.
    • Nov 15-20
    • $5 Tickets to international student dinner that Saturday
    • Look for articles in Compass and student email.
    • Check out Ohio.edu/iew
  • Scripps Innovation Challenge
    • Their kick off event will be this Thursday from 4-6 Baker. Give them a follow at @SIC_OhioU
  •  International Week will be April 15-18.
    • Derek Kyohgo of the Global Soap Project will be the keynote speaker.

Welcome, Lindsay Komlanc!

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Lindsay Komlanc is the second Jerry Sloan Visiting Professional. She is currently the Assistant Vice President for Strategic Issues Management with University Communications at the Ohio State University. Before working at OSU, Komlang was with JP Morgan Chase and Company as well as working in the communications department at Ohio State Department of Health and Safety.

Originally she is a Pittsburgh native. She works as an “office of one,” overseeing and putting together the perfect team for the specific project at hand and align for issue at hand. She provides media training and guidance for admin and staff. Komlang says, “We need issues management because stuff happens and we need to be able to respond quickly and accurately.”

In addition to managing this “stuff” that happens, Lindsay also wants to make things happen to better the university.

Half a million people who we want to have a relationship with OSU. They need the support of community and the alumni. So what constitutes a crisis? Something that impacts the overall reputation of the university, and it can define a university as a whole.

A large part of Lindsay’s job is identifying possible issues and how to prevent them, she says, “I’ve been brought in long before something bad happened.” She mentions that it’s important to respond in a thoughtful way, but with university’s long-term rep in mind.

Look for Lindsay and her presentation later this week in your classes and at our pumpkin carving event!

#ScrippsPRSSAtoDC: National Conference Recap

By Gary Bridgens

10440828_10152784686154914_429013124349694623_nThe Public Relations Student Society of America’s National Conference is an annual one-weekend affair that connects industry pre-professionals from PRSSA chapters across the United States. Each year, over 1,000 public relations students and professionals convene and engage in an educational discourse about the industry and its undoubtedly bright future.

A few weeks ago, eight representatives from Scripps PRSSA traveled to Washington D.C. to participate in the PRSSA 2014 National Conference: Intersections: The Meeting Place of Communications and Culture. As representatives we immersed ourselves in a professional atmosphere and gained a unique insight into the world of public relations.

Scripps PRSSA was chosen to present on Friday, the first day of the conference, in a session titled “It’s More Than Just a Meeting: Powerful PRrogramming and How to Plan It.” This was one of eight student-run chapter development sessions. The session reviewed the different events, workshops and resources that Scripps PRSSA uses to help advance the profession and the future professional.

The conference is structured in a way that allows students to attend various sessions throughout the day. Saturday’s opening event featured a keynote address from Pam Jenkins, President of Washington D.C. based Powell Tate Public Affairs and Strategic Communication Firm. She spoke with resolute passion about the need for millenniums to invest their talents in the future of healthcare, public affairs, and advocacy.

prsa-culpwrit-award-winner-300x261The professional development sessions that followed Jenkins’ keynote address covered a myriad of topics including non-profit PR, brand building, media relations, international PR, issues and crisis management, social marketing, health and science communication, entertainment PR, sports PR, hospitality PR and the exciting world of political PR. These sessions are catered to the students and conducted by professionals, all of whom are highly respected in their field of specialization.

PRSSA National Conference attendees are also given the opportunity to hear from and connect with professionals at the Public Relations Society of America National Conference, which occurs simultaneously and geographically adjacent. Speakers at the PRSA conference included Amy Robach from Good Morning America and Mike Buckley from Facebook.

All who attend the PRSSA National Conference meet for a formal dinner and awards ceremony at the end of event. Here the National Committee grants awards to outstanding chapters and individuals. Scripps PRSSA’s own Melaina Lewis was the winner of the Ron Culp Scholarship for Mentorship! Check out Melaina and her mentee, Jess, here: http://www.prssa.org/scholarships_competitions/individual/culp/

The following students attended the conference and represented Scripps PRSSA:

Briagenn Adams, Gary Bridgens, Jessica Carnprobst, Marisa Fiore, Melaina Lewis, Sam Miller, Sarah Rachul, and Cidnye Weimer

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Attend the PRSSA 2015 National Conference next year in Atlanta, Georgia

Follow @PRSSANC on Twitter for more information!

 

Dm3kspkKGary Bridgens is a senior majoring in strategic communication and specializing in political science. After graduation he wants to work with a focus in international politics or advocacy. Follow Gary on Twitter at @garingiscaring!

Business attire: the complete guide to dressing like a PRo

By Allison Zullo

As college students, all we really want to wear are sweatshirts and leggings all. the. time. I mean, they’re just so comfortable! However, as budding PR professionals, sometimes we have to break out the blazer or pencil skirt in order to dress in “business casual” or “business professional.”

If you don’t know what those terms mean, have no fear! Here is your guide to dressing like a true PR professional, from “snappy casual” outfit ideas to how to dress in “business professional.”

 

Snappy Casual

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This is a relatively casual style of dress that is can be seen in the workplaces of agencies. Basically, this means that you can wear jeans, but you must make sure that you look nice, and that whatever you’re wearing is modest enough for the workplace. If you would wear it out on a Saturday night, it’s probably not the best idea to wear it to work. Examples of snappy casual include jeans and a button-up or nice-looking t-shirt for guys, while for girls can include anything from jeans and a cute button-up to a maxi dress, normal dress, or skirt paired with a cardigan.

 

 

Business Casual

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This is a step up from snappy casual, and is probably this most vague of all the business dress terms. Basically, don’t wear jeans: guys, wear khakis or nice blue/black/gray pants with a nice-button up and a tie, and even a sport coat if you’re feeling extra fancy; girls, you can wear dress pants too, again with a button-up or cardigan, or wear a nice- and professional-looking dress or skirt with a button-up, and throw on a cardigan if you’re feelin’ it. Feel free to add pops of color here and there; business clothes tend to be neutral (and kind of boring), so you can express yourself with a little bit of colorful jewelry or a colorful pair of shoes. 

Business Professional

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Basically, what dressing business professional means is that you just add a blazer to your business casual outfit. It also means to tone down the colors to neutral and the jewelry to very little and very simple. Make sure your pants (or skirt) and blazer match if you’re wearing a suit. You will dress business professional for interviews, client meetings, and possibly every day if you work in corporate PR.

 

Other Tips and Tricks

 For those of you who are new to professional dress, or are looking for ways to update your current wardrobe, here are a few tips and tricks to help make it a little easier.

  • Invest in one nice black blazer, a matching pair of pants/skirt, and a pair of shoes: For your first business-wear purchase, investing in these three essential, high-quality pieces will go a long way. You can mix and match pants and blazer with other shirts, bottoms, and dresses, and they will honestly last you far into your professional, post-grad years. The shoes should be closed-toed, neutral colored flats or low heels (think: no more than two inches) for girls and nice- and professional-looking dress shoes, not loafers or slides, for guys.
  • Then, accessorize and find cheaper pieces to create more looks: Spend your money on the quality pieces that will still be in style ten years from now, and spend a lot less money on the trendier pieces that will be out of style within a year or two. This allows you to accessorize and create some stylish looks, but still allows you to feel better about your budget.
  • Find what works for you: Not everyone can rock the pencil skirt, myself included. But maybe dresses that flare out at the waist, come down to around the knee, and are modestly cut are for you. There are tons of these dresses that are professional looking as well. If the pencil skirt works for you, by all means, work it! But if it doesn’t, don’t be afraid to experiment and find what works for you.
  • Shop the sales and discounts: While some of the quality, timeless pieces often don’t go on sale, many dresses, skirts, shoes, and shirts to wear under blazers will. And when they do, snatch them up ASAP! In addition, many stores have student discounts for college kids who provide either a school ID or email, so ask while shopping or checking out. Some stores that offer student discounts include J Crew, Ann Taylor, and Madewell.
  • Have fun with it! Even though the rules of business dress may seem confining, there still is room for you to express yourself and add your own style twist to a business professional or casual look, just as long as you look appropriate and professional. After all, fashion is supposed to be fun!

 

nouHV0BMAllison is a sophomore majoring in strategic communication and minoring in sports management and marketing. She is also completing a social media certificate. After graduation, her dream job is to work in sports PR. Follow her on Twitter at @allisonzullo!

Intern and Study Abroad Options with Frances Weiner; October 20th meeting recap

By Devon Pine

Announcements

  • Scripps Spirit Jersey sale is open! The sale closes on Sunday 11/9. These jerseys make a great holiday gift idea!
  • Congrats to Marisa Fiore and team for successful week with the College Town Film Festival!
  • Congrats to the Bateman team: Mira Kuhar, Lindsey Zimmerman, Marisa Fiore and Jess Carnprobst!
  • Need help scheduling classes? We’ll be holding a Scheduling workshop on Sunday 11/26 from 3-5pm in the Rollins Room. It’ll be a great opportunity to gain some insight on choosing classes
  • Congrats to the Spotlight Member of the week, Will Gibbs!
  • Our lovely Steph Gort is leaving us in December. If you’re interested in becoming the new VP of Social Media, submit a resume and cover letter by Friday 0/31 at 5 to Scripps PRSSA gmail!

Impressions announcements

  • Kelly Hayes, director of communications, is graduating in December. There will be a 2 week period of applications and interviews. Contact Melaina Lewis, Kerry Tuttle, Sarah Rachul or Kelly Hayes if you are interested or have any questions.
  • The Copperheads account dominated the Kickball game on Saturday! Congrats! Thank you to everyone who came out to play!
  • Shout out to Melaina Lewis for winning the Culwrit Mentorship Scholarship at PRSSA National Conference!

Welcome Frances Weiner!

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Frances is a Bobcat herself who traveled the abroad during her undergrad for her Spanish minor. Now, she is in her second year working at the study abroad office. Frances dove right into some of the values of an international internship: Learning a new language, working in a cross cultural setting, networking, and a resume boost!

With CIS abroad internships, you have a couple different options:

  • Short term program
  • Short or long term with flexible start dates. (Choose your date)
  • An entire semester abroad, and earn credits

Frances and her office help students wanting to study abroad figure out the logistics. Things such as placement, housing, credits, emergency support, Visa support, insurance and financial aid

Academic credits while interning:

  • Semester long with academic classes, intern and take class
  • Summer with classes in Scotland
  • Summer internships with language classes

On campus experiences:

  • IEP on campus- communications intern
  • Look for email for jobs that help promote the study abroad program!
  • Receive your Global Leadership certificate! It’s a 2 year program for any major, with opportunities to travel. Stop in the Office of education abroad for advising hours.

Keep in touch with Frances! Shoot her an email, frances@iepabroad.org to set up a meeting about studying or interning abroad!

Studying Abroad: You Can’t Afford NOT To Go

By Adrienne Gossett

As a huge advocate for study abroad, it always pains me to hear people turn down the idea because of the associated cost. We all know that traveling is not cheapest activity, especially for college students. But the experience alone is the most valuable aspect. At the end of the day experience is one thing no one can take away from you. As someone who has recently been through the study abroad process, I have learned a thing or two about not having to pay an arm and a leg.

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  1. Figure out the total cost. Before you start trying to figure how you’re going to fund your study abroad, you first need to figure out how much you’re going to need. Begin formulating a budget by listing out any expenses associated with your trip. Reviewing your program overview to determine if there is a program fee and what all does it cover. Other expenses to consider include airfare and other transportation, food, lodging, insurance, and passport costs.
  1. Save up. Before trying to figure out how you’re going to get funding from other people, consider how much of your own money you have to put forth. After all, you are the one going abroad. Start by reviewing your spending habits. Maybe skip a night out on the town for a Netflix kind of night. Another idea would be save a decided amount out of each paycheck you receive. The more you are able to save, the less you have to ask for from others.
  1. Free money honey. Take the time to look into scholarships and grants to help offset your costs. There is no doubt that an abroad experience can be very costly, but your research can make all the difference. Talk to an advisor in the study aboard office about scholarship possibilities. As well as Google, Google, Google. There are all types of free money available waiting to be claimed.
  1. Raise those funds. Once you have exhausted the scholarship option, it’s time to get creative and start fundraising. Car washes, bake sales, garage sales. The possibilities are truly endless. If you’re struggling for ideas turn to your old pal Google. There are tons and tons of ideas out there that you could utilize.
  1. Crowdfund. Websites such GoFundMe.com are great ways to reach to people via the Internet for donations to go toward your study abroad trip. Crowdfunding websites such as GoFundMe allows for you to create your own fundraising campaign and then share your story with family and friends. Enabling them to support you no matter how far away.

NFzoO_Z7Adrienne is a junior studying strategic communication with a minor in sport management and a specialization in visual communications. After graduation, she wants to go to grad school to pursue a degree in communications or advertising. Follow her on Twitter at @AD_Gossett!

New York Fashion Week gets trendy on social media

By Danielle Meyer

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Just a few weeks ago the brightest and biggest names in fashion sent their collections for spring 2015 strutting down the runways. This week is perhaps one of the biggest for the fashion industry. It is New York Fashion Week.

There were a few new components added to this year’s Fashion Week, particularly in the realm of social media. Of course, Twitter and Instagram were blowing up with posts about the runway shows, the after parties, and the models and designers. According to an article in the New York Times, Michael Kors was the most tweeted about designer of Fashion Week. During the course of the week, the designer’s name was retweeted almost 113,000 times. Ralph Lauren took second for most talked about designer and Alexander Wang came in third. All in all there were nearly 1.25 million tweets in regards to Fashion Week, which skyrocket above the 574,000 recorded last season in February.

new-york-fashion-weekHowever, this year, Snapchat took to the frenzie and added a live stream of all the shows and event so that people in the surrounding New York area could share their own story of Fashion Week with the world. According to an article on New York Observer if users were in a “New York Fashion Week sanctioned event” than they would be able to send snaps into the “Fashion Week in NYC” account that was automatically added to their phones. It was then the job of a team at Snapchat to sort through the media and pull together the best of the best for a live story. Users from all over the world were able to feel as if they were right there in the heart of NYC watching these shows even if they were hundreds of miles away in, say, Athens, Ohio. According to the article there are several benefits that Snapchat has over a platform like Instagram. On Snapchat the content that is shown is handpicked. There’s no need to search through pointless pictures that might not have anything to do with Fashion Week, but instead were simply assigned a hashtag that linked it to the rest. There’s also a sense of exclusivity related to the timed Snapchat stories. There’s something special about only having so much time to view a world-renowned event from the comfort of your living room before it disappears forever.

hbz-getty-marc-jacobs-fw2014-promo-lgnNot only have social media platforms made headway during this year’s Fashion Week, but top news organizations got in on the action too. The New York Times created and launched it’s own Instagram-esque site, called “Fashion Week Now”. It is similar to Instagram, with photos of Fashion Week available for view, but all the content is handpicked by a team at the Times and focuses mainly on Fashion Week events, whereas Instagram provides an array of Fashion Week news from shows and events to street style. It followed up Fashion Week in New York with posts about London, Milan, and Paris Fashion Weeks. Currently all of the cities are still featured on the website in order for a full review. New York Magazine also launched an entire page devoted to Fashion Week on their site called, “Fashion Week Uncensored”. This site hosts dozens of articles all related to Fashion Week in the multitude of cities with not only reporters’ commentary but commentary from outside sources as well.


FvR_LWkgDanielle is junior majoring in strategic communication. She is specializing in english and retail merchandising & fashion product development. After she graduates, she wants to move to a big city, preferably New York, and work in fashion PR. Give her a follow on twitter at @DanielleMeyer17!