5 ways the NBA Finals were great for PR

Being a Clevelander it’s only right for me to write this blog about the NBA finals—even though I may end up in tears.

In Game 6, the Golden State Warriors defeated the Cleveland Cavaliers becoming the 2015 NBA Champs. While Golden State celebrated, Cleveland was disappointed…again. Championship series are always good opportunities for PR. Here are 5 PR statements I saw throughout the NBA Finals:

       1. #ALLIN

This hashtag/slogan was used on social media by Cleveland Cavs, the players, and the fans. #ALLIN was a perfect PR move for the City of Cleveland as it depicted, so perfectly, the energy of Cleveland fans during the NBA finals.

  1. East side vs. West side

From Ohio to California, it was no surprise this NBA Finals was looked at as a “East side vs. West side” series. In Public Relations, you have to keep rivalries and how the image will be portrayed to the public, on your mind. Different sides of the country are diverse socially, culturally, etc. It’s best to write stories, create hashtags/slogans, etc. that will resonate with both sides instead of creating a bigger riff.

  1. Lebron James vs. Stephen Curry

Two of the best basketball players in the NBA; Both from Akron, Ohio, they were even born in the same hospital. Broadcasters really stressed how this series was a once in a lifetime type series. Stressing the coincidental similarities between these two players makes the series more interesting and historical to the audience. Showcasing the simmilarities and differnces in star players can draw attention to crowds who normally wouldn’t focus on the individual players.

  1. Riley Curry

If you watched any of the post conferences, you probably saw Steph Curry’s  3-year-old daughter, Riley Curry. She was full of spunk and sass a she tried to steal the spot light from her MVP dad. However, where some found this heartwarming & cute, others found it unprofessional. It just proves you have to always be careful if you are in the public’s eye—someone will always criticize you. However, I believe this was good PR for Steph Curry as it showed he is a family man off the court, and more than just a basketball player.

  1. Superstars can’t do it on their own.

Of course we expected Steph Curry & Lebron James to do all the work. However, that was not the case at all. Golden State players Draymond Green, and Andre Iguodala stepped up their game just as much as Cavs players Timofey Mozgov and Matthew Dellavedova.  This also holds true within the business. PR agencies all have their “superstars” However, to reach a goal with a client, there are many times you will have to work as a team to be successful and elevate the company as a whole.
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Screen Shot 2015-06-10 at 12.06.35 PMHayley is a senior studying Communication Studies specializing in Organizational Communication & Health Communication with a minor in Journalism. Post graduation she’d love to work in sports, health, or entertainment. Follow her on @hayleybaldzicki

New Executive Board Spotlight: VP of Member Relations Sam Miller

Introducing Scripps PRSSA’s 2015-2016

VP of Member Relations Sam Miller

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Year: Sophomore

Hometown: Somerset, Ohio

Major/Minor/Specialization/Certificate: Majoring in Journalism – Strategic Communication, with a Minor in Political Science, and a Political Communication Certificate

Favorite Part About OU: Spring! The entire campus comes alive during the spring. It’s easy to say that the trees are in bloom and so is my heart during this time of year.

Favorite word to describe myself: Motivated. I strive to do my best in all things and never let anything stand in my way of success.

What are you most excited about in the 2015-2016 School year?: I’m really excited to work with all the new members and welcome them to our organization.

Follow Sam on Twitter @keepcalmsam14!

What does it mean to be a Scripps kid?

Now that I’m a senior, I realize that there is much more to Scripps than the title, or school ranking. Of course we all chose this school because of its prestige, but we also chose it for much more than that. I think we picked this school because we sensed a feeling of family and support, even from an outsider’s point of view as we toured Scripps for the first time. We sensed the hard work and passion that students were putting into their work, and we could feel the pride.


So the question remains, what makes up a Scripps kid? I put together a little recipe that I think suits us all extremely well.

  • 2 cups of passion
  • 2 cups of dedication
  • 3 cups of kindness/support
  • A pinch of competition
  • 7 cups of coffee
  • 4 Tbsp. of energy
  • 3 cups hard work
  • 1 tsp. of sass

If you mix it all together, you have the average Scripps kid sitting in Schoonover on a Sunday night. Your recipe may have more of this and less of that, because we’re all unique, but we still all share many of the same qualities. These are all the measurable qualities that we embody, but there’s also some intangible qualities we share.

Scripps is filled with like-minded individuals who bond over late night projects, successes, and failures. It’s a place where we support and care for one another. However, my favorite part about being a Scripps kid is the sense of togetherness. Scripps is something bigger than just a college within Ohio University, it’s a place where we can find a home within each other. That feeling is something almost impossible to measure or even explain.

I’m confident that I’ll walk away from the Convo this May with a family behind me to support me for years to come. Leaving Athens, Ohio doesn’t mean leaving each other, and it definitely doesn’t mean leaving our Scripps family. That, to me, is what it truly means to be a Scripps kid. Family that we’ll have for all eternity no matter where we go.

Jess Carnprobst is a Senior Studying Strategic Communication with a Marketing minor and Global Leadership Certificate. Follow her on Twitter @jess_carnprobst!

How to survive a new school year

For college students, a new year doesn’t necessarily start January 1st at midnight. Living in a different place, starting new classes, and going through new experiences happens 8 months after the official New Year begins. Although Bobcats can’t wait to get back to the Promised Land Athens, the thought of class (what is learning?) after a long four-month break seems a bit daunting. However the start of a new school year doesn’t need to cause heart palpitations and slight anxiety attacks. With a couple of things in mind, we can all survive the start of a school year.

 

“Get your shh together”

Take the advice of Jason Derulo in his single “Ridin’ Solo”. Seriously. Make sure you registered for all your classes, have school supplies and update that Lilly Pulitzer planner you paid $30 for. Getting everything ready before the school year saves you from panicking the night before because you realize you don’t have a backpack.

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Tip for freshmen: DO NOT buy books before class! Many times the syllabus will tell you to skip buying the book, so save money until you know it’s necessary.

 

Remember where your classes are!

Don’t be the person that ends up walking to West Green when your class is in Glidden. It’s better to look like a freshman the first week and make your schedule the background on your phone than to show up to the wrong building.

 

Also remember when your classes are…

This goes along with previous tip. My first semester my freshman year, I showed up to a 5:15 class at 7:00… turns out the class ended at 7:05, not started then. Everyone makes mistakes….just make sure you’re not the one to make this one.

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Get involved

Sorry for sounding like your mom, your orientation leader, and your RA. Getting involved is the best thing to do in college. Explore any interests, go outside of your comfort zone or get involved in something new that you didn’t do or know about last year. College is so much more than just taking classes. If you don’t at least try, you’ll have a year full of stress, boredom and way too much Netflix (yes, there is such a thing).

 

Make friends in your classes

I’m not saying to become best friends in every class but at least get to know some people you sit near. You’re bound to accidentally sleep in at least once, make sure you can get the notes.

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Enjoy every minute of it.

After a long four months of internships and working (or maybe Netflix and tanning), it’s time to go back hOUme. We may complain and whine about how busy we are but face it- we go to the best school. Although you’ll sometimes be caught up in the stress that college brings, don’t forget to take the time to enjoy it.

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EmVC

 

Vanessa Copetas is a Sophomore studying Strategic Communications with a minor in News and Information. Follow her on Twitter @vanessa_copetas!

New Executive Board Spotlight: Senior Assistant Director of ImPRessions Kelsey Miller

#ScrippsSummerChallenge Week 7 Recap

The end is near, but don’t give up now! Last week we asked members to set & share three professional goals for the 2015-2016 academic year. We got some awesome responses:

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We love to see that blogging is something so many members are eager to work on throughout the year, as well as building a portfolio and learning more about the industry! All of these are awesome goals to have, and don’t forget to reach out to other members for help! Your peers are a great source to use when you’re stuck on a blog topic or need help getting a portfolio started.

Remember that certification you told us you wanted to start during Week 1? Well your next, and final #ScrippsSummerChallenge is to tell us what you learned from that course! We can’t wait to hear the different things you all learned. KEEP TWEETING!

Corporate Life Internship

After spending most of my winter break and spring semester stressing about my summer plans, I was ecstatic to be offered the position of Marketing Communications Intern at PolyOne Corporation. PolyOne is a large provider of specialized polymer materials, as well as distribution and testing services (this means a lot of plastics, screen printing inks, vinyl materials and color compounds, among other things). While I was overwhelmed by the vast expanse of PolyOne’s capabilities at first, I embraced every new opportunity and dove right into my very first internship.

I got WAY too excited about having my own big-girl desk.desk

While the specific details of my work are somewhat confidential, I can openly say that I have learned so much during my time at PolyOne thus far. The project I am most heavily involved in spans the entire company, so naturally there are lots of people involved. Staying on top of the latest updates has taught me the value of clear and consistent communication. In a project with lots of detail, it is pivotal that nothing is overlooked. Luckily, as strat comm’ers, communication skills are in our blood! However, I’ve found that it doesn’t hurt to have an extra set of eyes when reviewing something, and there is almost always a coworker willing to help.

Lots of employees at PolyOne come from an engineering background, but rather than letting this intimidate me, I took full advantage! Every single person I’ve met is so kind and willing to help with whatever I might need. Not to mention that they are all extremely intelligent. Working with individuals like this pushes me to do my best everyday.

I mean, seriously. Look at how cute my lamp is!

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Finally, being with a corporate department has taught me a great deal about this side of the business. One of my favorite parts about my job has been learning and adapting to the unique culture of the company. A lot of my work has focused on the PolyOne brand and how they position themselves towards current and potential customers. Branding is a topic that has always drawn my attention, so to get hands-on experience with this is fantastic. As we know, it is so important to write with your audience in mind. For a company as complex as PolyOne, this can pose some challenges – it’s easy to get very technical with our information, so I’ve had to adapt to molding information to a form that will grab people’s attention.

Going into this summer with an open mind (and an empty notepad!) was the best decision I made. As far as I’m concerned, a great attitude and a willingness to learn are some of the greatest ways to have a successful and rewarding internship. I know that I’ve come a long way since the summer started, and I’m excited to see where the next few weeks will take me. And if you ever need someone to spout off some science terms that will leave your J-school friends with their jaws dropped, I’m your girl. Here’s a few for good measure: thermoplastic elastomers, vinyl rigid extrusion compounds, static dissipative and conductive compounds, and – wait for it – acrylonitrile butadiene styrene.

Screen Shot 2015-08-13 at 1.59.52 PMEmily Barber is a Junior studying Strategic Communications with a Marketing minor and Social Media Certificate follow her on Twitter @emilybarbershop.

#ScrippsSummerChallenge Week 6 Recap

That’s a wrap on Week 6!

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Week 6 was about researching the industry! We asked you to research & explore the different focuses/industries within PR and tweet us your top 3! Here is some of the results:

Thanks to all who have been participating! Don’t forget that the member who participates in the most challenges will receive TWO FREE MEAL VOUCHERS towards any post-meeting dinner. 

Week Seven Topic: Set and share 3 professional goals for the 2015-2016 academic year! Don’t forget to use #ScrippsSummerChallege in all you tweet.

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New Executive Board Spotlight: VP of Visual Communications Kaylee Powers

Introducing the 2015-2016…

VP of Visual Communications Kaylee Powers

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Hometown: Galion, Ohio
Studying: Journalism- Strategic Communications and Information Design: Interactive Media double major with a Global Health certificate
Favorite Part of OU: My favorite part about OU is the way it brings people together. Whether you’re an alumni from ’86 or a freshman, international student or born and raised in Athens, Fine Art or Exercise Physiology major, everyone greets each other just the same on Court Street and there’s a smiling face everywhere you go.
Favorite word to describe yourself: Passionate
What are you most excited for in the 2015-2016 school year?: I’m most looking forward to developing this new-ish position and getting the VisCom subcommittee going! We have a lot of members who have expressed interest in learning design skills, especially since they’re finding that they need them for internships, so I think there’s a lot of potential for what we can accomplish this year.
Follow Kaylee on Twitter @kaylee_powers!

Finding a Company you LUV as much as your school

 

As an Ohio University Bobcat, you have an innate obsession with our little slice of heaven in Appalachian Ohio.Screen Shot 2015-08-07 at 10.24.03 AM

As a Southwest Airlines Employee, you and your “CoHearts” (their term for coworkers) have an innate obsession with everything Southwest. The bold new look, the amazing customer service, the Fun-LUVing attitudes and more.

I never thought I could love something as much as I love Ohio University. It’s rare that you can walk on a college campus and see almost exclusively school colors (when it’s not even game day). Students at OU are proud to be Bobcats and it shows in every way from the alumni network to our Green and White wardrobes.

I feel the same way walking the halls of the headquarters building at Southwest Airlines. Our Leaders and CoHearts alike don our fabulous colors (Bold Blue, Warm Red and Sunrise Yellow) and walk around with smiles on their faces simply because they get to work at Southwest.Screen Shot 2015-08-07 at 10.24.15 AM

Finding a company like this isn’t simple; it takes a lot of research. In order to find the right company for you, it’s important to explore their website heavily. Here are top things I looked for in a company*:

1. An industry or clients that interest you

2. A charitable giving department, or the opportunity to do volunteer work through the company

3. A good social presence

4. Positive attitudes

5. Great reviews or awards

Industry or clients that interest you

By no means am I obsessed with the aviation industry. However, flying has always been a big part of my life. I used to dread the airline experience- and then one day I flew Southwest. Funny enough, it was under a year ago and was a part of my first internship with NR Media Group. I never thought that nine months later I would be working in their state-of-the-art Listening Center doing what I love for a company I love.

On the agency side, make sure the clients you will be working with support things you support. If you are a staunch environmentalist, you probably won’t enjoy working for a fracking or petroleum client. That’s okay! They say “do what you love” for a reason. If you don’t love it, don’t do it.

Charity and volunteer work

Southwest Airlines has established themselves as a very charitable company. They have an entire department for it! A great perk of my internship with them is being able to volunteer during work and even collaborate with a Community Programs and Engagement Intern (hi, Ben!) to plan a future campaign that involves social media.

Social presence

While this is important to me, it also excites me to be able to build a presence from the ground up like I did with NR Media Group. The best part of an established social presence is all of the great benchmarking we are able to do and analytics that we can pull (social media analytics are the only time I like doing math). Over six million people follow Southwest across their channels, showing that people really care about what they have to say.Screen Shot 2015-08-07 at 10.24.28 AM

Positivity

Few things drain me of my energy more than negativity. Luckily at Southwest I’ve never left a meeting without a laugh or two. Positivity is essentially, especially in an industry like public relations. Negative attitudes lead to negative outcomes, so be sure you’re bringing positivity to an already positive company!

Reviews

The true test of a great company is how its customers feel about it. Southwest consistently receives top marks for its customer service, which I can tell come from our corporate policies.

Check industry ratings and sites like Glassdoor to see how a company does both externally and internally.

Conclusion

They say when you’ve found what you love, it doesn’t feel like work. Every day that I see our logo as I walk in to work I smile and can’t believe they are paying me to work there! This is work I would do for free and I think everyone should feel that way about their job.

Go out and find a company you love as much as your school!

*these five things are what I looked for but they will change for everyone, especially if you want to work with a startup or smaller company!

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Gentry is a Junior studying Strategic Communications with an Outdoor Recreation Specialization and Social Media certificate. Follow her on Twitter @Gen_andTonic!