DJ Khaled teaching us the keys of Social Media

Let’s start with a fact: social media is a huge part of our everyday lives. For us in public relations, these outlets are necessary for us to be successful. Whether you are trying to get the name of your company out there or promoting a new product, social media is a helpful tool for us aspiring PR gurus. One of the lesser used outlets for marketing is SnapChat. SnapChat consists of 10-second videos/photos and is not as popular as some other social media outlets such as Instagram and Twitter. However, one musician disagrees.

khaled-snapchat1DJ Khaled, best known for his music and production in many hits in the hip-hop genre, has recently taken to Snapchat to promote himself. DJ Khaled keeps his followers up to date on his daily life, such as eating breakfast, and watering his plants. We are also given the secrets to his “keys to success,” such as having a lot of pillows or using cocoa butter as an alternative for lotion. If the viewer is really lucky, he occasionally documents his “pathway of more success”. Once, DJ Khaled even documented hours where he was lost in the ocean after taking a ride on his jet ski. Although it may not seem like it, DJ Khaled is a public relations wizard who knows the in-and-outs of making a name for yourself.

DJ-khaled-another-one-merch1-e1449689736135Recently, many of his followers have begun using his catch phrases featured in many videos such as “another one” or “bless up”. This is an example of DJ Khaled marketing himself. By repeating his sayings over time, they become associated with him. Also, his out-of-the-ordinary actions, such as drinking Listerine or showing off his statue of a Lion in his garden, are examples of novelty.

Since these events are not very common, his SnapChats are entertaining to the viewers, which makes him gain followers in the process. Overall, viewers get to see an inside look of what musicians do during the day and be slightly entertained by seeing what crazy antics DJ Khaled will get himself into. DJ Khaled’s obsession with SnapChat has helped his name become well known and in a short few months, he was able to change his popularity through a social media outlet. Now, we are constantly reminded of DJ Khaled even when he’s not producing music. Making a name for your product and yourself is a “key to success” in public relations and will help both you and your client become well known.

 

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Vanessa Copetas is a Sophomore studying Strategic Communications. Follow her on twitter @vanessa_copetas!

 

February 8th Meeting Recap

Announcements:

    • You have till February 12th to become a dues-paying member!
    • Committees: PR and Social Media, Summit, and Social Affairs. Email scrippsprssa@gmail.com for more information about joining!
    • Bateman: Write for their blog: We love our student vets because…  Email Emily Barber if you are interested at eb365312@ohio.edu!
    • PRSSA TSHIRT SALE! We know have Tshirts!! It is $18 and will be open till Wed Feb 24th.
    • Networking trip meeting  tonight 7pm in RTV 281, please come! We will have ride sign ups, talk about dinner, and other important stuff!
    • March 19th is yOUr voice summit! Email scrippsprssa@gmail.com if you are interested in joining our summit committee.
    • 4th annual head shot fundraiser! Head Shot Flier February
    • Make scripps your sweetie, check out the tweet below!

Member Spotlight: Grace Driscoll @gracedriscoll_

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ImPRessions Spotlight: Athens Conservancy! Buy a sticker!

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Our Speaker: Brie Strickland She does Social Business for Southwest Airlines!

She talked about Southwest’s philosophy: happy employees = happy customers, happy customers = happy shareholders

“hire for attitude, train for skill”

She also talked about their Campus Reach Internship program and the key compentents to the internship!

  • Have fun, get paid
  • Career Development
  • LUV where you work
  • Community Service
  • Freedom to fly

Interested in applying? Next internship hiring: Fall 2016- February- March

Understanding Social Business at Southwest

“We do so much more than tweet”

“We are strategists. our job is to transform Southwest Airlines into a truly social business where social is an indispensable part of the business.”

Some examples of how Southwest Airlines interacts with popular topics and stays relevant.

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Advice: Get as much experience as possible! Even if it seems like it is something silly, do it! Any more questions? Ask Gentry Bennett, a former Southwest intern!

Thanks for coming Brie!

Loving What You’re Learning

Throughout my life, and I’m sure many of yours, people have told us that we were born ready for college. I have always felt a little more mature, focused and education-oriented than my small town peers. I’ve spent copious amounts of time figuring out if this was good or not, and so far it’s been proven to be amazing.

At first, college classes were not what I was expecting. I came in with the expectation that I would always be learning information pertaining to my “end goals” in PR. Political science, statistics, plant biology and philosophy have proven this untrue. While I was still eager to learn and worked hard and read often, I was slightly disappointed in my disinterest in the subjects. Still, I pushed through and believe I have emerged a better well-rounded contributor to society.

This disinteresting work has now paid off as I begin my second semester of sophomore year fully immersed in strategic communication and journalism. When I read my schedule to friends and family, I was met with shocked faces and, “Oh, that sounds like a lot of hard classes at once. Can you handle that?” Honestly, the workload hadn’t even occurred to me. I looked at these classes and instantly got butterflies thinking about acquiring more knowledge toward my career. 

So far, it’s even better than I could’ve imagined. Sitting in my first day of Strategic Communication Research and Theory, I could barely sit still just reading the syllabus, and I can’t begin to describe the feeling of reading my textbooks. I realize that it’s the beginning of the semester and some people burn out in their studies, but I can 100% say I will not. There is something so refreshing about cracking open a book to learn all about a typical day in your future. Consumer profiles, brand equity reports and creative briefs? YES PLEASE.

To this day, I have never felt more sure that I am on the correct career path. Classes that ignite my love of learning, creative writing ideas flowing and summer internship possibilities are driving my productivity this semester. For the first time in my life, I feel truly excited to sit down, study and absorb as much as I can in these next few years.

To those of you stuck in general education classes, try hard to enjoy them. In the long run, we are gaining intelligence that may benefit our careers in mysterious ways. Just know, that soon you’ll be in love with your classes and it will all be worthwhile. Use your passion for the work as fuel to avoid a mid-semester slump!

 

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Taylor Dilley is a Sophomore majoring in strategic communication, minoring in marketing, and pursuing a specialization in visual communications. After graduating she would like to work for an agency or in corporate PR. Follow her on Twitter @taylor_dilley!

February 1st Meeting Recap

Announcements:

  • Dues are due February 12th! Give it to Mira Kuhar, our VP of Finance.
  • Congrats to Meredith Broadwater for joining Bateman! Implementation is February 15th- March 15th! Reach out if you want to help out!
  • PRSSA National Assembly:
  • Delegates: Sarah Kelly and Rachel Hartwick
  • Network tips coming up! Meeting soon to figure out rides
  • Ground hog hike this Sunday for Athens Conservancy! Also hit them up for stickers, they are $3 and adorable!

 

Member spotlight:

Schuyler Morris @schuyler_morris

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ImPRessions spotlight:

College Book Store- Follow them on twitter at @CBS_ImPRessions!

 

Our speaker was Joel Hammond! He is the current Assistant Director of Communications for the Cleveland Indians.

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Follow him on Twitter at @joelhammond!

 

“We are known as snarky, we will fire back at people who complain about not winning”

 

Hope  to see you guys next week!

 

January 25th Meeting Recap

Another Monday, another Monday meeting! Here’s the recap with all the information you missed from the meeting!

Announcements:

Become a Dues-Paying Member! Due February 12th. Advantages include exclusive scholarships, internships, priority in networking trips, and more!

Join a committee, they are a great way to get more involved with PRSSA!

  • PR and Social Media Committee contact Elise (em341012@gmail.com) or Erica (estonehill13@hotmail.com)
  • Social Affairs Committee, meeting Contact Hayley Baldzicki (hb098213@ohio.edu). They are having a meeting this Thursday, January 28th, 5:00-6:00 p.m. in Rollins Room (2nd Floor in Alden).
  • Summit Committee: For our spring summit you can help out, Contact Sam Miller (m754914@ohio.edu) for more information!
  • Vis Comm Committee: Help with Headshot fundraisers, video of the year, and more! Contact Kaylee Powers (kp663912@ohio.edu).

Bateman

  • Bateman Case Study Competition Team is looking for one more member! Their client is Student Veterans of America,”yOUr veterans, OUr students” From boots to books:Telling the stories of Bobcat Veterans One more position, media relations application due this Thursday at Midnight, resume and cover letter to farkasd@ohio.edu.

PRSSA National Assembly

  • We are sending one upperclassmen and underclassmen to National Assembly (in Austin, Texas) from March 3-5! Apply by sending your resume and cover letter to farkasd@ohio.edu by Friday at 5pm. Partially sponsoring for the underclassman delegate, and upperclassman is fully sponsored.

Networking trips!

  • Columbus and Pittsburgh check out here!

 

Member spotlight: Jennica Lurie

Jennica is a Junior, Strat Comm major, marketing minor, and social media certificate Follow her on twitter @jennicalurie!

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ImPRessions spotlight: Allison Arnold

Allison is a Sophomore and the new Account Supervisor for ImPRessions, make sure to follow her on Twitter @allison_arnoldd

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Professor and Adviser Dan Farkas came and spoke to our chapter about Resumes, Cover Letters, & Portfolios! He gave us a lot of insight to what employers look for and how we can stand out from others.

 

 

He spent time telling us that your cover letter is your time to name drop and time to “work your connections”. In this day and age we need to get on linkedin and network. there is no reason why we can’t find a common connection that helps push us forward. He also tells us that in the first two sentences of the our cover letter answer why you and why them.

As for portfolios- Lead with your best stuff, and tailor it so that the most relevant pieces for the position you are applying for are the first thing they see. Make sure you follow Farkas on twitter @danfarkas, and we hope to see you next week!

 

Winning is #kindawesome

 

KIND is super serious about being… kind (sorry, I had to). KIND is a healthy living & snacking company that has grown to keep customers’ taste buds and body happy. The company has developed their own movement; to spread and celebrate acts of kindness. Their snacks are synonymous with their philosophy because they only use whole nuts, fruits and whole grains.

PRSSA and KIND teamed up last semester and created a “No Compromises” campaign where PRSSA members can create groups and essentially do free campus marketing for them. Really smart on their part, right? PRSSA gave guidelines and requirements to follow to be eligible to win this “No Compromises” campaign and battle for first, second, or third place.

Sarah Kelly, Meredith Broadwater, Mikaela Linden, and I all decided to take the challenge on. As soon as we sat down, we realized had less than a month to: research, get in the paper, Tweet #kindawesome until our fingers fell off, pass out about 1,000 KIND snacks, and bombard Ohio University with every “kind” pun possible.

80 balloons, 1,000 KIND snacks, countless hours, and a two-page PDF summary later, we did it! My team and I were notified that we had won third place and received 1,000 dollars to a charity of our choice, 250 dollars to our team, and a lot more KIND snacks. In case you were wondering, my happy dance lasted a good 20 minutes in my kitchen with my mom. I sincerely wish that I could have happy danced with my team too… we definitely celebrated via text though, lots of emojis!

In being a part of an all-female team, we thought it was super important to not only give back to Athens, but also the women of Athens. We decided to donate 1,000 dollars to My Sister’s Place in Athens. My Sister’s Place is a temporary assistance and living home for domestic abuse victims. I’m sure I speak for my whole team when I say that winning was great, but being able to give back because of our efforts was even better.

Working with a group of people I have never met before, and creating something that impacted more people that I’ll ever understand was an experience I will never forget. The whole process was packed with support and I’m forever grateful for my PRSSA family for all the help. The “No Compromises” Campaign has helped me realize my passion for public relations and the satisfaction of being kind and successful.  

LizRaber

Liz Raber is a Sophomore studying Strategic Communications. Follow her on Twitter @eLIZabeth_raber!

 

Network Trips Info Session Recap

Missed the info session on our upcoming networking trips? Look no further! Here is all that you need to know!

We are taking two networking trips on the same day, so you can chose your own adventure!

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The trips will take place on February 19th and you can choose between Columbus and Pittsburgh.

Pittsburgh

Pittsburgh

columbus

Columbus

 

 

 

 

 

The sign up date for both trips will be Tomorrow, Friday the 22nd at 10:00 am. Please email scrippsprssa@gmail.com with your preferred location in the subject line. It is first come first serve, but dues-paying members will be given priority if space becomes limited! Below will include a tentative schedule for each location.

Pittsburgh 

Gateman + Dave 

Consol Energy Center

Burson-Marsteller

UPMC

Estimated Costs: $37-$42 (includes gas money)

Columbus

Group A:                                                                  Group B:

Fahlgren Mortine                                                                Geben Communication

NR Media Group                                                                   Resource Ammirati

Jeni’s Ice Cream                                                                   Jeni’s Ice Cream

Estimated Costs: $15-20 (includes gas money)

 

PR Success, Fall 2015

A huge thank you to everyone who made this edition possible! It was a joint effort and our team created something amazing.

With Fall we get the perfect combination of foliage and fun at Ohio University. We are all excited to be back to the promise land and the season matches our mood. This edition has the joys of Ohio University in the fall with industry news and current events.

So grab a snack, sit back, relax, and enjoy our PR Success, Fall 2015.

Sincerely,

Elise Mills

Editor-in-Chief

VP of PR 2015-2016

 

Slytherin has a PR Problem

Any Harry Potter fan knows that not every Slytherin is evil. However, the stereotypical Slytherin *cough Draco Malfoy cough* is conniving, sly and mean.

How did this happen, and how can they fix their PR problem?

How Slytherin Became the ‘Evil’ House

1. The Malfoy family

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The Malfoy family, loyal servants to He Who Must Not Be Named, are a large part of the Slytherin PR problem. Draco and his bully sidekicks made a bad name for Slytherin during the Harry Potter years. Draco’s parents Lucius and Narcissa were Death Eaters (followers of He Who Must Not Be Named) and participated in the First and Second Wizarding Wars.

2. He Who Must Not Be Named

Speaking of the Wars, He Who Must Not Be Named came from the Slytherin house himself. As a student at Hogwarts, he went by Tom Riddle. Tom is an ancestor of Salazar Slytherin, the founder of the Hogwarts House. While at Hogwarts, Tom opened Salazar’s Chamber of Secrets and used the basilisk inside to tortures students not of pure-blood magic ancestry. Clearly the House’s association with the darkest wizard of all time would lead to the PR problem they face today.

3. Quidditch

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Slytherin found themselves with a natural rivalry with Gryffindor Quidditch team. During Harry’s time at Hogwarts, Gryffindor succeeded in winning the Quidditch cup nearly every year. This fueled Slytherin’s hatred to the point where they made a malicious chant about Ron Weasley. Sadly, this isn’t the NFL and unsportsmanlike conduct yields no penalty.

How Slytherin Can Fix Their PR Problem

1. Pitch a story about a Slytherin community service initiative to the Daily Prophet

Every British witch and wizard reads the Daily Prophet. A positive story about Slytherin being placed in the Daily Prophet could be the key to turning around their reputation.

2. Be a good sport at Quidditch matches

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No more chants about Gryffindor’s players or other unsportsmanlike conduct and Slytherin will be on their way to repairing their relationship with the other Hogwarts houses. This is a very important step as PR begins at the root of personal relationships.

3. Accept “mudbloods” as your own

Discriminating against others is the ultimate PR nightmare. Not only is it just downright wrong, but it eliminates all hope to have a relationship with that portion of the population. After all, Voldemort and Professor Snape are both “half-bloods.” Let’s just adopt the terms Muggle and Witch/Wizard when discussing someone’s ancestry.

If Slytherin is hiring, I would love to run their social media.

 

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Gentry Bennett is a Junior studying Strategic Communications with an Outdoor Recreation specialization and a Social Media Certificate. Follow her on Twitter @Gen_andTonic!

Apps PRofessionals Need

 

What would a PRofessional do without her beloved iPhone, clutched tightly in her palm most hours of the day? Answer: loss of sanity? Death? Just kidding! Why are our devices so sacred? They hold the key to much more than a contact list or a few conversations. They are the secret to organization and productivity. They help keep us in the loop and manage our busy lives. There’s an app for just about everything, but there are a few essentials ones every PRofessional needs. Now.

 

Pocket

Each morning, I stumble upon dozens of articles on Twitter that I want to read before bed. Rather than “like” each one, I save them to Pocket. Pocket allows users to save articles, videos, web pages and other content in one place. Recently, I’ve been saving a lot of clothing. My Christmas wish-list is definitely piling up.

 

Hootsuite

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At my internship, I used Hootsuite every day to schedule and publish messages, review content from the timeline and monitor the brand. Just when I thought the platform couldn’t get much easier, I discovered the app. This app is phenomenal. It allows users to link three social media account for free. Posts can be scheduled from anywhere, in the palm of your hand. Tracking analytics and managing your brand has never been simpler.

 

Tape-a-Talk Voice recorder

If I’d had discovered this app during my summer internship…let’s just say I could’ve saved myself a few headaches and a whole lot of cramped hands. Tape-a-Talk allows users to record audio of any type. This includes critical meeting notes, interviews, sounds and more. The app allows you to send your recordings and share them via Dropbox and sort based on date and length. I’ll definitely be utilizing this at work (and maybe even for class lectures),

 

Dropbox

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Throughout college, I’ve had to reset my iPhone more times than I can count. Thankfully, Dropbox has saved the day, and a slew of memories, every single time. Dropbox allows users to safely store pictures, videos and other files (without fear of sudden disappearance). It also comes in handy when you need to share a file that’s too large for email (in the case of my final class project, for example).

 

 Flipboard

Out of each of the apps on this list, I am the most obsessed with this one! Flipboard gives me access to a feed of newspaper, magazine and web articles based off my interests. It assesses my interests through my list of “topics to follow.” Currently, I’m following fashion trends, design, style, women’s news and more. The app is fast, clear and easy to navigate. It’s honestly the best way to keep up on news topics that you’re most interested in without shuffling through the web.

 

CamScanner

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Just when you thought your iPhone camera couldn’t get more sophisticated, there’s CamScanner. This app lets users scan receipts, notes, invoices, business cards and just about anything and save it as a PDF or JPEG. It allows for easy storage and sharing across devices. Rejoice! No more lost business cards!

 

1Password

If you’re anything like me, you use the same password for just about everything. Otherwise, how could anyone honestly remember 1,324756 different passwords? Impossible. Thankfully, the 1Password app creates strong, unique passwords for all of your sites. The app automatically saves the passwords for you in your browser, as long as you remember the master password. It also syncs your data across all devices for easy use. Take that, hackers.

 

Buddhify

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The name itself makes me feel at ease. The app claims to “bring mindfulness to life,” and it does exactly that. It allows users to select what activity they are doing and selects meditation tracks based on that. The app boasts over 80 tracks which play for 5-30 minutes. Meditation has been shown to reduce stress and improve well-being. Less stress? Sign me up!

 

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Morgan is a Senior studying Strategic Communications with a minor in Marketing and Specialization: Retail Merchandising and Fashion Product Development. Follow her on Twitter @morganborer!