#ScrippsSummerChallenge Week 2 & 3

By Cidnye Weimer

The #ScrippsSummerChallenge is now in full swing!

blogThe challenge for week 2 was to start a blog if you didn’t already have one, and if you did already have one share the benefits of blogging.

VP of Member Relations, Jess Carnprobst, shared some tips on how to start a blog for those that needed some advice and guidance. You don’t have to tell #ScrippsKids twice. Check out some of the awesome blogs members created for the challenge:

http://jessicacarnprobst.com/2014/07/13/blogging-putting-the-fun-back-in-writing/

http://kerrytuttle.wordpress.com/2014/07/11/6-benefits-of-blogging/

http://4internships.tumblr.com/post/91394099480/mid-summer-in-cleveland-ohio

http://ericasstonehill.wordpress.com/

For week 3 we took things in another direction and had members download the PRSA ethics app and share what they learned or why it was helpful. Take a look at what some of our members learned:

 

Lindsey Zimmerman’s tweet even got picked up by PRSA Issues & Trends!

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BE SURE TO JOIN IN ON OUR NEXT #SCRIPPSSUMMERCHALLENGE THIS WEEK!

Scripps Bucket List for Incoming Freshman

By Kelsey Miller

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If you are brand-spankin’ new to Scripps, it will most likely be EXTREMELY intimidating at first. It certainly isn’t like the newspaper you wrote for in high school, and if you’re like me, you don’t even have that much experience. Obviously you have quite the potential since you have made it into Scripps. That deserves pat on the back in itself! But how can you take full advantage of your Scripps education? How can you become the next President Cidnye Weimer? I have compiled a list of nine things to help get you started…the rest is up to you!

 

  1. Get a LinkedIn account and blog. This was the first thing I learned in class. LinkedIn is a great social media outlet to connect with professionals and other students in your field. Blogging is also a very important part of getting recognized. Toss that old journal in your drawer and put it online! It will develop your writing skills and can get publicity if picked up by blog websites like Thought Catalog.
  2. Join PRSSA AND ImPRessions. These two Scripps programs are the best organizations to get involved in. PRSSA will give you the tips of how to be a PR pro, but ImPRessions will give you the hands-on experience that helps your résumé really shine.
  3. Brand yourself.images (2) This may take a lot of time to perfect but it will help you stand above the rest. Employers LOVE someone that is clever and knows who he/she is. They are hiring you for your skills, but they also want to know whom they are hiring. Consider a color scheme and font that describes you (NO COMIC SANS, PLEASE) and short, witty taglines to describe you will get you extra brownie points
  4. Get a mentor. PRSSA has a fabulous Mentor/Mentee program that is offered at the beginning of fall semester. Every person that signs up to be a mentor knows what they are doing and can guide you on all things PR and Bobcat life. Pick their brain, ask their advice, and ask them to lunch. Chances are, they will hook you up with the right organizations to join and the right people to talk to. They will also most likely become one of your best friends; it’s almost inevitable.
  5. Do freelance work for a campus publication. You will learn quickly that journalists are your friends in the PR world. The journalists that you go to school with now will most likely be going to very prestigious writers in the future, they may be able to print that press release that gets you recognized by your boss down the road. Talk to the editors from The Post, Backdrop Magazine, Thread, The New Political,or Fangle about writing a few articles for them throughout the semester. It will take you far.
  6. Sit with different people at PRSSA meetings every week. There isn’t a person in the Strat Comm family that won’t be excited to meet and talk with you. As I said, we are in a business of networking…we are all naturally friendly!stressed-out
  7. Reach out to at least one professional you meet through the year. There will always be a guest from PRSSA meetings or a professor that strikes you as intriguing. Run with it! Exchange email addresses and go from there. Many times, this can result in an incredible internship or potential job opportunity!
  8. Join an organization unaffiliated with Scripps. PR is a beautiful thing and is a profession to brag about. With that being said, it can also be the thing that drives you most crazy. Give your brain a break and join a leisurely club that you can look forward to as well!

    

These are just a few things to think about as you endure your first year at Ohio University. It may seem overwhelming to some, but you will find yourself enjoying every minute of it. Our program is intense, but everyone is there to push you to your best without breaking you down.

 

Welcome to the best (and quickest) years of your life, folks. Enjoy the ride.

 

Follow Kelsey on Twitter at @Kelsey_65

New executive board spotlight: VP of Social Affairs Megan Newton

Introducting Scripps PRSSA’s 2014-2015…..

VP of Social Affairs Megan Newton

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Major/Minor/Specializations/Certificates: Major in Strategic Communication. Specializations in Anthropology and Visual Communication.

Hometown: Aurora, OH

Why did you decide to run for e-board? From my first meeting in August of 2012, I knew I wanted to be a leader in this organization. Scripps PRSSA means everything to me and it is so much more than just a meeting you attend once a week on Mondays at 6. It’s endless hours spent in the car road-tripping to different cities with your best friends, it’s networking and making irreplaceable connections for the future, it’s singing a ridiculous chant about your chapter in front of over 1000 people at national conference, and plain and simple, it’s being surrounded by people who are just as crazy as you are. As a freshman and sophomore, I learned so much from the previous executive boards, I made it a promise to myself that once I gained enough knowledge and felt I could serve to the best of my ability, I would run for executive board in hopes of giving the rising freshman and sophomores the same incredible experience I have enjoyed so far.

Career Goals? After graduation, I will hopefully be moving to Nashville, Tennessee to begin a career as a music publicist or I would absolutely love to work in tourism public relations for the city of Nashville because its a place I hold so close to my heart.

Favorite Spot on Campus? My favorite spot on campus has been College Green from the moment I first stepped onto the bricks during my first undergraduate tour. I believe it perfectly captures the beauty of this campus and is incomparable to any other spot. I always find myself taking the long way home just to walk along the brick-lined paths.

Favorite Singer/Band? Scotty McCreery and Dave Matthews Band. It’s a tie. 

Campus Involvement? Besides PRSSA, this year I will be the GoBus Account Executive through ImPRessions, as well as a member of Student Alumni Board’s membership committee.

Hobbies? Dancing, Writing, Crafting, Reading blogs, Roadtrip-ing, Drinking coffee, Attending concerts, Wearing red lipstick.

Favorite Athens food joint? Big Mamma’s Burritos – I love it because Athens is the only place you’ll find it. It’s definitely one of those “when in Rome…” type scenarios, and I feel like whenever I come back in the future as an alum, it’ll taste like my college experience.

How many siblings do you have? None!

 Most Embarrassing Moment?My freshman year of high school I won a meet and greet with Nick Jonas of the Jonas Brothers in New York City. At the time, it was literally a lifelong dream so clearly I was nervous. After we took a picture, he told me to enjoy the show. I replied “Thanks, you too!” We just kind of looked at each other. He said, “what?” I said, “what?” Then I ran sprinted, away in horror.

Favorite thing about being a Bobcat? Probably the fact that I not only get to be a Bobcat for four years, but forever! I wouldn’t want to spend my college experience anywhere else and everything about Ohio University and Athens makes my heart happy. I will always live my life by the motto: “Who cares, go Bobcats.”

A Day In The Life of a Corporate PR Intern

By Sarah Rachul

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When I sat down to write about a day in the life of a corporate intern, I thought about all the different ways I could describe my day. Do I just mention the important things? What about all those little moments that make my day unique? Those are important too even though they may not all have to do with work. Those are the moments that make my internship so special. So to really give you a true account of a day in my life, here it is….laid out to the minute.

 

5:45AM – Alarm falls on deaf ears as there’s no way I’m up yet.

6:15AM – Second backup alarm has finally done its job and gotten me out of bed, thus begins the day. The next hour is spent getting ready, checking personal emails and Facebook, packing my gym bag, making coffee and deciding if my feet can really handle wearing 4 inch heels again (they couldn’t, flats it is).

7:30AM – Head downstairs to the hotel lobby to make breakfast and add as much vanilla creamer to my iced coffee as I can.

7:45AM – Carpool to work with my other intern friends and have approximately 10 minutes to bond until we arrive.

8AM – Sit down at my desk and chat with my cubicle mates until my laptop powers on and connects to the network and my virtual desktop.

8:20AM – Start the email checking process. On some days this takes 5 minutes and on others it takes upwards of 30. Here’s a tip for any corporate intern: you WILL get bogged down with emails. Take time every morning to organize and answer all your email in your inbox and when you get emails throughout the day start using a 24 hour rule. Make sure you answer any and all emails you receive within a 24 hour period, no matter how busy you may be.

8:30AM – Finally send the last email…..after staring at my computer screen for 10 minutes trying to figure out how to respond to one particularly surprising message.

9AM – I tend to block off time in the morning to work on my intern projects. These projects range from social media research to competitive product analysis to event planning for the upcoming National Sales Meeting. Today that project is sifting through countless articles on websites pertaining to our healthcare competitors.

12PM – Every intern’s favorite time…..lunch. Because of the size of Cardinal’s campus I don’t get to see many of my intern friends throughout the day. At lunch we all meet in the large West Caféand are able to socialize and on some days, even volunteer. Today we made cards for sick kids in the hospital during lunch.

1PM – The afternoon begins and with it comes multiple meetings and events that can make for a long but exciting few hours.

2PM – Spent the last hour calling speakers bureaus to find the perfect speaker for the National Sales Meeting. But on a side note, several of those calls were interrupted by chats with David (the intern that sits next to me) and walks around the office. Another corporate intern tip: Get up and walk around every once in awhile. Your eyes get tired just staring at a computer and your butt gets big if you sit on it all day. Take 5 minutes and do a lap.

3PM – Finally finished the comparative analysis just in time to send to my manager before the biggest meeting of the day. In this meeting we discussed the future of branding and marketing for a subset of our department. One of the things I love most about meetings like these are the opportunities for learning. I didn’t know much about this area of business going into the meeting but was happy to be able to say I learned something when I left.

5PM – The end of the meeting also brought the end of the day. After packing up my stuff I met some friends in the lobby and went on to run some errands before heading home.

 

This brings me to sitting down in front of my computer and writing this blog. While this day isn’t the same as every other, it does reflect what I’ve been doing during my internship. If you have any questions about Cardinal Health or corporate internships in general, I’m always happy to answer!

Connect with Sarah on Twitter at @SarahMRachul

#ScrippsSummerChallenge Tips: How To Start Your Own Blog

By Jess Carnprobst

 

Happy #ScrippsSummerChallenge week 2! Starting your own blog can seem a little overwhelming at first. I know this because as I started mine last summer and I didn’t even know where to begin. To get started, these are some different platforms you could start your blog on:

WordPress

UntitledWordPress is very user friendly and a great place to create your own blog. It’s also probably the most popular choice amongst our chapter. You have the option of going to wordpress.com or wordpress.org. WordPress.org will give you the ability to play with HTML and coding, whereas wordpress.com does it all for you. When you first sign up, you have the option of paying per year or signing up for free. I chose to pay the $18, and although I do believe it’s benefitted me and increased my SEO, don’t feel that you need to do this right away. It’s ok to start out with the free option and upgrade later on. Another plus of WordPress is that you can reblog blog posts from the PRSSA and ImPRessions blogs. This is a great way to showcase your work, as well as the work of your peers, on your personal website.

Tumblr

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Tumblr is also a great option and something you may already have experience with. Tumblr gives you A LOT of freedom. When I first I started using it, I was actually overwhelmed with all of my choices, but it was a good overwhelming feeling nonetheless. Once you begin playing around and exploring your options, Tumblr becomes a lot easier. It is also free and allows you to create a blog that speaks to your brand.

Weebly

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Another option that seems to be popular is Weebly. I don’t have too much experience with this platform, but I do know that they have some pretty great theme options. I’ve seen many blogs housed on Weebly that look very nice and professional. The price is also comparable to WordPress, offering a free option as well as other payment options as you get more serious about your blog.

 

Through my inbound marketing certification in HubSpot, I recently learned that it is best to create a blog that is about 600 words. They don’t all need to be this long, but when you write, you should create something that benefits your reader. Often, it takes more than 200 words to do this. Also, every blog post you publish should have a picture. This draws readers in and makes each blog post more engaging.

If you’re having trouble writing content, set a schedule for yourself to decide how frequently you would like to blog and what topics you would like to blog about. Your blog doesn’t have to pertain to any specific subject, so just let your mind run wild. You can create lists, how-tos, feature stories or a basic blog about something you recently did or experienced. It’s best to mix up the format to keep your content interesting as well as keep your readers coming back.

Your final step should be to promote your blog and put the link to it on your social media accounts. You want people to read what you have to say, so make sure they see your work! Post on your accounts each time you create a blog post so people can read your newest work.

Now that you have an idea of where to start, it’s time to create your blog! I know I’m speaking for everyone when I say we can’t wait to see the finished product in the wrap next week.

 

Follow Jess on Twitter at @jess_carnprobst

#ScrippsSummerChallenge Week 1: Participate in a Twitter Chat

By Stephanie Gort

 

The end to our first week of the 2014 Scripps Summer Challenge has arrived and we had some great member participation to kick off the first challenge.

Our July month of PR fun started with having our members participate in a Twitter chat and share what they learned from the experience Four members actively engaged in two different Twitter chats early on in the week. Below is a brief description of the ones they participated in.

#MillennialTalk is a weekly Twitter chat on Tuesdays at 8p.m. EST hosted by Millennial spokesperson and brand consultant Chelsea Krost. Each week, there is a professional guest who joins in the chat to discuss topics that are relevant to Millennials. These topics include career tips, finances, health, education, and entrepreneurship. This past week’s chat discussed the importance of a company’s social impact for Millennials. Follow Chelsea on Twitter @ChelseaKrost to join in for the next one!

#PlusItUp was a Twitter Chat hosted by Gatesman + Dave, a full-service Advertising, Public Relations, Design and Digital agency, on July 1st for Social Media Day. The topic was staying relevant in social media. One of our members, Kaija Nealon is interning at the agency in Pittsburgh this summer and helped organized the chat! You can follow the agency on Twitter at @GatesmanDave or reach out to Kaija to talk about how organizing the chat was @kaijaelizabeth.

Check out what our members tweeted about their first #ScrippsSummerChallenge experience:

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Be sure to join in on our next #ScrippsSummerChallenge this week!

New executive board spotlight: VP of Social Media Stephanie Gort

Introducing Scripps PRSSA’s 2014-2015…..

VP of Social Media Stephanie Gort

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Major/Minor/Specializations/Certificates: Journalism Major (Strategic Communications track); Specializations in Marketing and Sociology.

Hometown: Grand Rapids, MI

Why did you decide to run for eboard? I really wanted to give back to PRSSA because it has given me so many wonderful opportunities and friendships since becoming a member my sophomore year. I’m thrilled to be the voice on social media that showcases our passionate and prestigious chapter during my last semester at OU!

Career Goals? Celebrity Publicist working in Hollywood or Travel Writer/Social Media Manager for National Geographic (:

Favorite Spot on Campus? Scripps Amphitheater

Favorite Singer/Band? It changes daily because I love all genres of music, but right now it’s a tie between alt-J and Disclosure.

Campus Involvement? PRSSA VP of Social Media, PACE writer for Undergraduate Admissions

Hobbies? Traveling, reading, netflixing, running, hanging out with my family and friends.

Favorite Athens food joint? O’Betty’s

How many siblings do you have? Two older brothers

Most Embarrassing Moment? Buying all of the books for the wrong freshman English class during my first quarter at OU. If that wasn’t the most awkward email correspondence with a professor ever, I don’t know what is.

Favorite thing about being a Bobcat? I love how being a Bobcat makes me feel like I have an extended family. We’ve all got this work-hard-play-hard mentality and give back to one another when needed. Then, the Bobcat experience at OU continues to live on through the Bobcat network after college. It’s a priceless college experience (don’t tell my mom I said that)

 

Follow Stephanie on Twitter at @StephGort!

#ScrippsSummerChallenge 2014 is here!

This week kicks of the 2014 edition of the Scripps Summer Challenge! Thank you to everyone who participated last year and made the program so successful.BTwOiG8IgAA2k8v

For those who may not have participated last summer, the Scripps Summer Challenge is a “challenge of the week” program to help develop professional skills and stay on top of your PR game while away from school for the summer.

Each week a new challenge will be presented and emailed to all Scripps PRSSA members. If you choose to participate, tell us about your experience using the hashtag “#ScrippsSummerChallenge.” At the end of the week a recap blog will be posted detailing the success that our chapter members had with the challenge of the week.

Prizes will be awarded to the top two members who participate in the challenges most frequently. First place gets their choice of 50% off a Scripps spirit jersey or a Scripps PRSSA tumbler. Second place will get what the first place winner doesn’t choose.

Be on the lookout tomorrow for the first #ScrippsSummerChallenge of the summer. We hope to see all of our members joining in on the fun!

New executive board spotlight: VP of Finance Gary Bridgens

Introducing Scripps PRSSA’s 2014-2015…..

VP of Finance Gary Bridgens

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Major/Minor/Specializations/Certificates:  Major – Strategic Communications, Minor – Marketing (E.W. Scripps School of Journalism)

Hometown: Warren, Ohio

Why did you decide to run for Exec Board? The Scripps PRSSA is an institution we’re all extremely lucky to be a part of. When some of my peers encouraged me to run for executive board, I felt like it was an opportunity I couldn’t pass up. There’s a great deal to be said for the talent of the people in our chapter of the PRSSA.

Career Goals? I’d love to work in politics one day. I’m seriously considering graduate school, so it’s too early to tell.

Favorite Spot on Campus? I would say South Beach. Athens is the quintessential college town and I think South Green strongly reflects that on a sunny day.

Favorite Singer/Band? Please don’t make me pick! I listen to almost every genre of music equally and appreciate them all for their different characteristics.

Campus Involvement? At my previous school, St. John’s University, I was involved in PRSSA. At Ohio University I’ve been involved with PRSSA and OU ImPRessions while contributing blogs and articles to various outlets.

Hobbies? I love all things that keep me outside. Hiking, soccer, corn hole and golf are some of my favorites. I also thoroughly enjoy reading, writing and traveling.

Favorite Athens food joint? Wings Over Athens.

How many siblings do you have? I’m one of four! I have two brothers and one lovely sister.

Favorite thing about being a bobcat? Fest Season…

A day in the life of a PR Newswire intern

By Allison Zullo

PRNewswire

This summer, I am interning at PR Newswire, a press release distribution company, in their downtown Cleveland office. Essentially, when it comes to distributing information in the form of press releases (in traditional and multimedia form), PRN is the liaison between companies and the public. Seems simple enough, right? Well, it turns out that PRN does a whole lot more than just distribute press releases.

The main reason I was interested in the internship was because of its educational nature; with this being my first internship, I wanted to learn as much as I could about the public relations industry. However, what I didn’t realize was how much I would learn about all that PR Newswire does, in addition to the press release distribution industry.

Though one day is never really like the next, here is a typical day in the life of a PR Newswire intern:

10522324-standard8-8:30 a.m.: Arrive, check email, chug coffee, etc. Commuting to Cleveland every Tuesday, Wednesday and Thursday means waking up at 6 a.m. for the hour drive downtown in stop-and-go traffic. It also means drinking LOTS of coffee in order to make it until 5!

8:30-9 a.m.: Morning meeting. This is where the five interns meet with our contact in the department that we will be shadowing that day. These departments vary greatly, from sales to those who actually distribute the releases, since PRN provides such a wide variety of products and services. We talk about what we will be doing that day as well as go over what we did the previous day or week.

9 a.m.-noon: Shadowing or project time. Depending on the day, during these three hours, we either shadow or learn from a professional in the department of the week. We are also given time to work on our final project, which involves a presentation based on research each intern has done on three different social media sites.

Noon-1 p.m.: LUNCH! Though we are split into two different groups during the day, all of the interns have the same lunch hour, which gives us time to catch up and talk about our day so far and about our favorite place in the whole world: Athens! In addition to about half of the office, we’re all Bobcats, which only goes to show how great the Bobcat network is.

march-0131 p.m.-5 p.m.: More shadowing and/or project time. In addition to shadowing and preparing for our final presentation at the end of our internship, we also have a few more weekly projects. Each intern is responsible for curating content for both PR Newswire’s Tumblr account and various Twitter handles, as well as writing a weekly blog post about our experiences as an intern.

And after that nine-hour day brings another hour (or hour and a half…) commute back home. I have learned so much so far, not only about PR Newswire, but also about what I eventually want to do with my life. I’ve also met some pretty awesome fellow Bobcats and had my first experience in a real-life office (with my own desk and everything!). Even though no day is similar to the next, I’m still loving every single minute of my time as an intern at PR Newswire!

Follow Allison on Twitter: @allisonzullo