Scripps PRSSA Welcomes Lindsay Komlanc; October 29th meeting recap

By Devon Pine

Happy week 10! Hope everyone had a great (and safe) HallOUween!

 Announcements

  • Interested in becoming the VP of Social Media next semester? Send your resume and cover letter to Scripps.prssa@gmail.com by Friday by 5. Election will be 11/3!
  • Pumpkin carving with Ad Club Wednesday 29 7pm. There will be a costume contest judged by Dr. Stewart!
  • PRSSA Thanksgiving Dinner will be November 17 at 317 Palmer Place 6pm. Sign up to bring side dishes and supplies
  • Spirit jersey sale close Sunday November 9th. Check out the Facebook event or the side of the website for the link! Your card isn’t charged until the end of the sale.
  • PRSA Greater Cleve student day is on Friday 11/7 9:30am-2pm with the Eaton Corporation. The cost is $25- Register by 11/3. Top agencies typically attend panels, this is really beneficial if you’re looking to work in Cleveland.
  • Member Spotlight: Congrats to junior Adrienne Gossett!
  • Impressions spotlight: Copperheads. Their Swings n Wings event was a success! Thank you for those who attended and supported the account!
  • The best questions for our speakers from now on will be receiving a voucher for dinner!

 Project Updates:

  • Meg Omecene and Andrea Wurm along with Erin Golden have been preparing for International Education Week.
    • Nov 15-20
    • $5 Tickets to international student dinner that Saturday
    • Look for articles in Compass and student email.
    • Check out Ohio.edu/iew
  • Scripps Innovation Challenge
    • Their kick off event will be this Thursday from 4-6 Baker. Give them a follow at @SIC_OhioU
  •  International Week will be April 15-18.
    • Derek Kyohgo of the Global Soap Project will be the keynote speaker.

Welcome, Lindsay Komlanc!

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Lindsay Komlanc is the second Jerry Sloan Visiting Professional. She is currently the Assistant Vice President for Strategic Issues Management with University Communications at the Ohio State University. Before working at OSU, Komlang was with JP Morgan Chase and Company as well as working in the communications department at Ohio State Department of Health and Safety.

Originally she is a Pittsburgh native. She works as an “office of one,” overseeing and putting together the perfect team for the specific project at hand and align for issue at hand. She provides media training and guidance for admin and staff. Komlang says, “We need issues management because stuff happens and we need to be able to respond quickly and accurately.”

In addition to managing this “stuff” that happens, Lindsay also wants to make things happen to better the university.

Half a million people who we want to have a relationship with OSU. They need the support of community and the alumni. So what constitutes a crisis? Something that impacts the overall reputation of the university, and it can define a university as a whole.

A large part of Lindsay’s job is identifying possible issues and how to prevent them, she says, “I’ve been brought in long before something bad happened.” She mentions that it’s important to respond in a thoughtful way, but with university’s long-term rep in mind.

Look for Lindsay and her presentation later this week in your classes and at our pumpkin carving event!

#ScrippsPRSSAtoDC: National Conference Recap

By Gary Bridgens

10440828_10152784686154914_429013124349694623_nThe Public Relations Student Society of America’s National Conference is an annual one-weekend affair that connects industry pre-professionals from PRSSA chapters across the United States. Each year, over 1,000 public relations students and professionals convene and engage in an educational discourse about the industry and its undoubtedly bright future.

A few weeks ago, eight representatives from Scripps PRSSA traveled to Washington D.C. to participate in the PRSSA 2014 National Conference: Intersections: The Meeting Place of Communications and Culture. As representatives we immersed ourselves in a professional atmosphere and gained a unique insight into the world of public relations.

Scripps PRSSA was chosen to present on Friday, the first day of the conference, in a session titled “It’s More Than Just a Meeting: Powerful PRrogramming and How to Plan It.” This was one of eight student-run chapter development sessions. The session reviewed the different events, workshops and resources that Scripps PRSSA uses to help advance the profession and the future professional.

The conference is structured in a way that allows students to attend various sessions throughout the day. Saturday’s opening event featured a keynote address from Pam Jenkins, President of Washington D.C. based Powell Tate Public Affairs and Strategic Communication Firm. She spoke with resolute passion about the need for millenniums to invest their talents in the future of healthcare, public affairs, and advocacy.

prsa-culpwrit-award-winner-300x261The professional development sessions that followed Jenkins’ keynote address covered a myriad of topics including non-profit PR, brand building, media relations, international PR, issues and crisis management, social marketing, health and science communication, entertainment PR, sports PR, hospitality PR and the exciting world of political PR. These sessions are catered to the students and conducted by professionals, all of whom are highly respected in their field of specialization.

PRSSA National Conference attendees are also given the opportunity to hear from and connect with professionals at the Public Relations Society of America National Conference, which occurs simultaneously and geographically adjacent. Speakers at the PRSA conference included Amy Robach from Good Morning America and Mike Buckley from Facebook.

All who attend the PRSSA National Conference meet for a formal dinner and awards ceremony at the end of event. Here the National Committee grants awards to outstanding chapters and individuals. Scripps PRSSA’s own Melaina Lewis was the winner of the Ron Culp Scholarship for Mentorship! Check out Melaina and her mentee, Jess, here: http://www.prssa.org/scholarships_competitions/individual/culp/

The following students attended the conference and represented Scripps PRSSA:

Briagenn Adams, Gary Bridgens, Jessica Carnprobst, Marisa Fiore, Melaina Lewis, Sam Miller, Sarah Rachul, and Cidnye Weimer

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Attend the PRSSA 2015 National Conference next year in Atlanta, Georgia

Follow @PRSSANC on Twitter for more information!

 

Dm3kspkKGary Bridgens is a senior majoring in strategic communication and specializing in political science. After graduation he wants to work with a focus in international politics or advocacy. Follow Gary on Twitter at @garingiscaring!

Business attire: the complete guide to dressing like a PRo

By Allison Zullo

As college students, all we really want to wear are sweatshirts and leggings all. the. time. I mean, they’re just so comfortable! However, as budding PR professionals, sometimes we have to break out the blazer or pencil skirt in order to dress in “business casual” or “business professional.”

If you don’t know what those terms mean, have no fear! Here is your guide to dressing like a true PR professional, from “snappy casual” outfit ideas to how to dress in “business professional.”

 

Snappy Casual

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This is a relatively casual style of dress that is can be seen in the workplaces of agencies. Basically, this means that you can wear jeans, but you must make sure that you look nice, and that whatever you’re wearing is modest enough for the workplace. If you would wear it out on a Saturday night, it’s probably not the best idea to wear it to work. Examples of snappy casual include jeans and a button-up or nice-looking t-shirt for guys, while for girls can include anything from jeans and a cute button-up to a maxi dress, normal dress, or skirt paired with a cardigan.

 

 

Business Casual

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This is a step up from snappy casual, and is probably this most vague of all the business dress terms. Basically, don’t wear jeans: guys, wear khakis or nice blue/black/gray pants with a nice-button up and a tie, and even a sport coat if you’re feeling extra fancy; girls, you can wear dress pants too, again with a button-up or cardigan, or wear a nice- and professional-looking dress or skirt with a button-up, and throw on a cardigan if you’re feelin’ it. Feel free to add pops of color here and there; business clothes tend to be neutral (and kind of boring), so you can express yourself with a little bit of colorful jewelry or a colorful pair of shoes. 

Business Professional

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Basically, what dressing business professional means is that you just add a blazer to your business casual outfit. It also means to tone down the colors to neutral and the jewelry to very little and very simple. Make sure your pants (or skirt) and blazer match if you’re wearing a suit. You will dress business professional for interviews, client meetings, and possibly every day if you work in corporate PR.

 

Other Tips and Tricks

 For those of you who are new to professional dress, or are looking for ways to update your current wardrobe, here are a few tips and tricks to help make it a little easier.

  • Invest in one nice black blazer, a matching pair of pants/skirt, and a pair of shoes: For your first business-wear purchase, investing in these three essential, high-quality pieces will go a long way. You can mix and match pants and blazer with other shirts, bottoms, and dresses, and they will honestly last you far into your professional, post-grad years. The shoes should be closed-toed, neutral colored flats or low heels (think: no more than two inches) for girls and nice- and professional-looking dress shoes, not loafers or slides, for guys.
  • Then, accessorize and find cheaper pieces to create more looks: Spend your money on the quality pieces that will still be in style ten years from now, and spend a lot less money on the trendier pieces that will be out of style within a year or two. This allows you to accessorize and create some stylish looks, but still allows you to feel better about your budget.
  • Find what works for you: Not everyone can rock the pencil skirt, myself included. But maybe dresses that flare out at the waist, come down to around the knee, and are modestly cut are for you. There are tons of these dresses that are professional looking as well. If the pencil skirt works for you, by all means, work it! But if it doesn’t, don’t be afraid to experiment and find what works for you.
  • Shop the sales and discounts: While some of the quality, timeless pieces often don’t go on sale, many dresses, skirts, shoes, and shirts to wear under blazers will. And when they do, snatch them up ASAP! In addition, many stores have student discounts for college kids who provide either a school ID or email, so ask while shopping or checking out. Some stores that offer student discounts include J Crew, Ann Taylor, and Madewell.
  • Have fun with it! Even though the rules of business dress may seem confining, there still is room for you to express yourself and add your own style twist to a business professional or casual look, just as long as you look appropriate and professional. After all, fashion is supposed to be fun!

 

nouHV0BMAllison is a sophomore majoring in strategic communication and minoring in sports management and marketing. She is also completing a social media certificate. After graduation, her dream job is to work in sports PR. Follow her on Twitter at @allisonzullo!

Intern and Study Abroad Options with Frances Weiner; October 20th meeting recap

By Devon Pine

Announcements

  • Scripps Spirit Jersey sale is open! The sale closes on Sunday 11/9. These jerseys make a great holiday gift idea!
  • Congrats to Marisa Fiore and team for successful week with the College Town Film Festival!
  • Congrats to the Bateman team: Mira Kuhar, Lindsey Zimmerman, Marisa Fiore and Jess Carnprobst!
  • Need help scheduling classes? We’ll be holding a Scheduling workshop on Sunday 11/26 from 3-5pm in the Rollins Room. It’ll be a great opportunity to gain some insight on choosing classes
  • Congrats to the Spotlight Member of the week, Will Gibbs!
  • Our lovely Steph Gort is leaving us in December. If you’re interested in becoming the new VP of Social Media, submit a resume and cover letter by Friday 0/31 at 5 to Scripps PRSSA gmail!

Impressions announcements

  • Kelly Hayes, director of communications, is graduating in December. There will be a 2 week period of applications and interviews. Contact Melaina Lewis, Kerry Tuttle, Sarah Rachul or Kelly Hayes if you are interested or have any questions.
  • The Copperheads account dominated the Kickball game on Saturday! Congrats! Thank you to everyone who came out to play!
  • Shout out to Melaina Lewis for winning the Culwrit Mentorship Scholarship at PRSSA National Conference!

Welcome Frances Weiner!

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Frances is a Bobcat herself who traveled the abroad during her undergrad for her Spanish minor. Now, she is in her second year working at the study abroad office. Frances dove right into some of the values of an international internship: Learning a new language, working in a cross cultural setting, networking, and a resume boost!

With CIS abroad internships, you have a couple different options:

  • Short term program
  • Short or long term with flexible start dates. (Choose your date)
  • An entire semester abroad, and earn credits

Frances and her office help students wanting to study abroad figure out the logistics. Things such as placement, housing, credits, emergency support, Visa support, insurance and financial aid

Academic credits while interning:

  • Semester long with academic classes, intern and take class
  • Summer with classes in Scotland
  • Summer internships with language classes

On campus experiences:

  • IEP on campus- communications intern
  • Look for email for jobs that help promote the study abroad program!
  • Receive your Global Leadership certificate! It’s a 2 year program for any major, with opportunities to travel. Stop in the Office of education abroad for advising hours.

Keep in touch with Frances! Shoot her an email, frances@iepabroad.org to set up a meeting about studying or interning abroad!

Studying Abroad: You Can’t Afford NOT To Go

By Adrienne Gossett

As a huge advocate for study abroad, it always pains me to hear people turn down the idea because of the associated cost. We all know that traveling is not cheapest activity, especially for college students. But the experience alone is the most valuable aspect. At the end of the day experience is one thing no one can take away from you. As someone who has recently been through the study abroad process, I have learned a thing or two about not having to pay an arm and a leg.

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  1. Figure out the total cost. Before you start trying to figure how you’re going to fund your study abroad, you first need to figure out how much you’re going to need. Begin formulating a budget by listing out any expenses associated with your trip. Reviewing your program overview to determine if there is a program fee and what all does it cover. Other expenses to consider include airfare and other transportation, food, lodging, insurance, and passport costs.
  1. Save up. Before trying to figure out how you’re going to get funding from other people, consider how much of your own money you have to put forth. After all, you are the one going abroad. Start by reviewing your spending habits. Maybe skip a night out on the town for a Netflix kind of night. Another idea would be save a decided amount out of each paycheck you receive. The more you are able to save, the less you have to ask for from others.
  1. Free money honey. Take the time to look into scholarships and grants to help offset your costs. There is no doubt that an abroad experience can be very costly, but your research can make all the difference. Talk to an advisor in the study aboard office about scholarship possibilities. As well as Google, Google, Google. There are all types of free money available waiting to be claimed.
  1. Raise those funds. Once you have exhausted the scholarship option, it’s time to get creative and start fundraising. Car washes, bake sales, garage sales. The possibilities are truly endless. If you’re struggling for ideas turn to your old pal Google. There are tons and tons of ideas out there that you could utilize.
  1. Crowdfund. Websites such GoFundMe.com are great ways to reach to people via the Internet for donations to go toward your study abroad trip. Crowdfunding websites such as GoFundMe allows for you to create your own fundraising campaign and then share your story with family and friends. Enabling them to support you no matter how far away.

NFzoO_Z7Adrienne is a junior studying strategic communication with a minor in sport management and a specialization in visual communications. After graduation, she wants to go to grad school to pursue a degree in communications or advertising. Follow her on Twitter at @AD_Gossett!

New York Fashion Week gets trendy on social media

By Danielle Meyer

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Just a few weeks ago the brightest and biggest names in fashion sent their collections for spring 2015 strutting down the runways. This week is perhaps one of the biggest for the fashion industry. It is New York Fashion Week.

There were a few new components added to this year’s Fashion Week, particularly in the realm of social media. Of course, Twitter and Instagram were blowing up with posts about the runway shows, the after parties, and the models and designers. According to an article in the New York Times, Michael Kors was the most tweeted about designer of Fashion Week. During the course of the week, the designer’s name was retweeted almost 113,000 times. Ralph Lauren took second for most talked about designer and Alexander Wang came in third. All in all there were nearly 1.25 million tweets in regards to Fashion Week, which skyrocket above the 574,000 recorded last season in February.

new-york-fashion-weekHowever, this year, Snapchat took to the frenzie and added a live stream of all the shows and event so that people in the surrounding New York area could share their own story of Fashion Week with the world. According to an article on New York Observer if users were in a “New York Fashion Week sanctioned event” than they would be able to send snaps into the “Fashion Week in NYC” account that was automatically added to their phones. It was then the job of a team at Snapchat to sort through the media and pull together the best of the best for a live story. Users from all over the world were able to feel as if they were right there in the heart of NYC watching these shows even if they were hundreds of miles away in, say, Athens, Ohio. According to the article there are several benefits that Snapchat has over a platform like Instagram. On Snapchat the content that is shown is handpicked. There’s no need to search through pointless pictures that might not have anything to do with Fashion Week, but instead were simply assigned a hashtag that linked it to the rest. There’s also a sense of exclusivity related to the timed Snapchat stories. There’s something special about only having so much time to view a world-renowned event from the comfort of your living room before it disappears forever.

hbz-getty-marc-jacobs-fw2014-promo-lgnNot only have social media platforms made headway during this year’s Fashion Week, but top news organizations got in on the action too. The New York Times created and launched it’s own Instagram-esque site, called “Fashion Week Now”. It is similar to Instagram, with photos of Fashion Week available for view, but all the content is handpicked by a team at the Times and focuses mainly on Fashion Week events, whereas Instagram provides an array of Fashion Week news from shows and events to street style. It followed up Fashion Week in New York with posts about London, Milan, and Paris Fashion Weeks. Currently all of the cities are still featured on the website in order for a full review. New York Magazine also launched an entire page devoted to Fashion Week on their site called, “Fashion Week Uncensored”. This site hosts dozens of articles all related to Fashion Week in the multitude of cities with not only reporters’ commentary but commentary from outside sources as well.


FvR_LWkgDanielle is junior majoring in strategic communication. She is specializing in english and retail merchandising & fashion product development. After she graduates, she wants to move to a big city, preferably New York, and work in fashion PR. Give her a follow on twitter at @DanielleMeyer17!

Recent Grad Panel; October 13th meeting recap

By Devon Pine

Announcements

  •  The Bateman Competition team sign up was due last night to Dan Farkas. The team will consist of 4-5 people and will be creating a campaign for the client Home Matters. Good luck to the applicants.
  •  Dues are due!! Turn ‘em in.
  •  Marisa Fiore is calling all members how would like to be part of the College Town Film Festival PR team. Email her if interested, mf469211@ohio.edu
  •  Spirit jerseys are back on sale, never too early to send the link to your parents for holiday gift ideas. The link can be found on Facebook. This year, there will be the orginal green with white lettering that can be seen on Scripps kids all over campus. Also this year, white jerseys with green lettering will be offered.
  •  Congrats to Taylor Dilley for being selected tonight’s member spotlight, it’s not too late to congradulate her via Twitter, @taylor_dilley
  • Also congrats to the Impression’s account spotlight, College Bookstore for all of their hard work this past Homecoming weekend.
  • If you’re interested in helping the Impressions Express account out with campaign research, contact Lindsey Zimmerman (lindseyrzim@gmail.com)
  • The International Week PR Committee meeting was cancelled last night, but look out for an email regarding next week’s event.

Welcome, Recent Grad Panel!

This week, we had three past PRSSA presidents join us virtually and talk about life after leaving the bricks.

Untitled1Heather Farr is a Senior Account Exec. at Edelman in Chicago. She has a background in media relations, thought leadership, social media and account management within the corporate tech, B2B, startup, industrial and financial industries. She has been with Edelman for about a year now, but since graduation has also worked at the Chicago based agency Walker Sans. Her day-to-day work consists of collaborating on five accounts, working in media relations, content creation and maintaining relationships with clinets.

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Allison Jordan is a recent product of the Scripps J School who also started post-grad life off in Chicago. However, she is now working in agency life in Cleveland at Global Prairie. Allison’s day-to-day is not just traditional PR, but a blend of integrated media and marketing.

 

Untitled2Nicole Spears, the most recent grad on the panel, has been at Launch Squad in New York City. She landed the position after interning with the agency’s San Francisco office. Her day-to-day as an account associate is splitting time between media relations and thought leadership.

Here’s what we learned from our grads:

    • It’s okay to move jobs. Staying somewhere for only a year is not unheard of, especially in our industry. People move around a lot right after college, especially in big cities. A grad’s first agency gig right out of college is a good way to gain experience for a year or so. However, Heather recommends not making a habit of jumping around too much; the PR scene is fairly tight-knit in even large cities like Chicago.
  • If you are asked to set the bar for your salary, don’t undersell yourself. Talking about factors such as the cost of living in the city and the sector of PR with a mentor can help you figure out what is fair pay.
  • When it comes to transitioning from a post-grad internship to a full-fledged job, remember to be proactive and leave a good mark, whether you’re trying to get hired or just making contact. Show your personality during the internship, a big hiring-factor is whether or not the employees see you fitting into their environment.
  • Don’t forget to network! Keep in touch organically even if they are in another city. Start in OU alumn pages and reach out to them.
  • Connect with our grads on LinkedIn; Bobcats love to help other Bobcats.

 

Thank you to our “Past Prez” Grad Panel for joining us tonight; it was truly wonderful to have you three back.

Graduate School Panel; October 6th meeting recap

By Devon Pine

HAPPY HOMECOMING WEEK! (Make sure to vote for Ben and Kaija for Homecoming court)

Despite the rain, we had a good crowd for the Graduate Panel.

Announcements

  • Dues were due! Congrats to those who became dues paying members! If you didn’t get a chance to do so tonight, swing by Impressions office hours Office hours- Wed 6-8 scripps 108 ($75)
  •  Apply to participate in the Bateman competition, you must be a dues paying member, 4-5 team members. The client is Homematters and the campaign will center on development for affordable housing. Send your: resume cover letter and other time commitments to Dan Farkas (farkasd@ohio.edu) by Monday 10/13. Past Bateman competitors gave the advice, “it’s a really great thing to have on your resume, but make sure you have the time to commit and dedicate to it, but it’s worth it in the end.
  • Tomorrow is the last PR Bootcamp! We’ll be talking personal branding- Ellis 111
  • Scripps spirit jerseys are being re-launched tomorrow! You can purchase them in original green with white letters or new white with green letters
  • Congrats to this week’s Member Spotlight, Erica Stonehill! Give her a follow on Twitter at @estonehill13
  • The social affairs committee will meet this Sunday at 5 in Rollins Room in Alden.
  • Visiting professional Heather Mitchell, head of PR for Unilever in London, will be speaking to the Jour 1010 class on October 6th at noon in Walter 135 at noon.

 Welcome, Graduate School Panel!

This week, we had a grad school panel join us and discuss why getting going to graduate school is worth it.

Kelsey Rogers is the assistant director for graduate admissions and student services at Ohio U. She came to talk to us about the MBA (Masters in Business Administration) program (3 semester) that OU offers.

Katherine Hartman is a first year grad student, and works as a graduate assistant for the Division of Student Affairs in higher education, working outside of the classroom setting

Vee got his undergrad at Wright State, and is happy to have diversified his college experience at OHIO. He is also a first year graduate student working in the Division of Student Affairs, specifically in residential housing.

We opened up to questions fairly quickly, and our grad panel delivered.

Often times, businesses will pay for MBA programs. OU’s program does have corporate partnerships, and scholarships are offered for professionals that are working for a company that they have a partnership with. Often times, the graduate assistantship will cover tuition.

Most grad students are coming in right out of undergrad, but some are come in with one to three years of experience. There’s also MBA program for professions with 2+ years of experience. An MBA is a really versatile degree and can get you to the table that makes decisions. It is okay to take some time off and come back; there is a different program that can be taken in Columbus and Cleveland for professionals.

There are Graduate Assistants in all facets of the Division of Student Affairs. There is also an international aspect, a one-week experience, this year their going to Poland and Germany. It’s about emerging yourself into the culture, but also getting the international business experience, which sets people apart for future job searches.

Even the panel admitted that grad school is not for everyone; it depends on what you want to do. In the grad program, you can learn skills that will be essential to excel in any field. What’s important is that you’re passionate about your area of study.

This week’s meeting definitely got people thinking about post-grad plans.

7 healthy habits to form as an undergraduate student

By Kelsey Tucker

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College, as we’ve all heard before, is an awesome four (or five, or even six) years. The beauty of undergraduate education is that in this state of semi-independence, you can start cultivating good habits that you can practice until you graduate and then bring them into the real world. Continue reading to get a jump-start on the 7 most valuable habits you can start working on now:

  1.  Find a lesson in everything. You can learn from even the most seemingly mundane tasks, and it’s easier to get through a bad day if you persistently ask yourself what you should be learning from this experience and what you can get out of it.
  1. Make a budget – and stick to it. Undergrads have varying levels of financial independence, but whether your parents are helping out or you’re working two jobs and are totally on your own, figure out how to budget your money needs so that you can enjoy the occasional night at the bars and also start setting some money aside for impending post-grad life.
  1. Wake up early. As great as it may sound to schedule class from noon to six and maximize your night-owl potential, there’s something about waking up with the rising sun that inspires productivity. You’ll have enough time to make a cup of coffee and finish any last-minute work from the day before.
  1. Exercise. Breaking a sweat is vital. It keeps you healthy, releases stress and maintains fitness. The earlier you can get used to carving out some time every day to work out, the better! It doesn’t matter how you do it: whether it’s hitting the gym, going for a run or riding your bike along the Hocking, exercising will improve your mental focus, can help you sleep better, and is a far superior outlet for stress than a round of tequila shots at Tony’s.
  1. Learn as much as you can. We all have to take classes that don’t pertain to what we want to do with our lives, and even when we do take classes for our major, there are days when it seems like everything being taught is common sense. As tempting as it is to skip that 8 a.m. biology class, you should go – and don’t write it off, soak up as much as you can. You never know: someday, you might have a boss who’s into environmentalism, and when you can toss out that random fact about deciduous forests, you’ll look like a champ.
  1. Manage your time. This one is invaluable. Little things like reviewing your class notes every day instead of cramming or reading a few pages of that assigned novel while in line at Front Room add up fast, and making changes to plan ahead and divide up your work will mean a way easier time before exams – and once you’re in the workplace, you’ll have a better idea of the workload you’re capable of and how to most effectively use your time.
  1. Network. As a freshman, sophomore, or even a junior, it can seem intimidating to just stroll into a professor’s office and shoot the breeze. What if they have no idea who you are? What if you can’t keep the conversation going? What if you have nothing to talk about? You may run into these difficulties, but most professors realize the position undergrads are in and they want to help. Plus, these issues will never go away; I guarantee that at some point in your future you’ll run into an awkward pause in a conversation or have to introduce yourself to someone who doesn’t remember you at all. Practice it now, while no one’s judging you.

 

ZteXpbdpKelsey Tucker is a senior double majoring in strategic communication and spanish. After graduation she hopes to work in downtown Cleveland with the technology marketing company she’s interned at the past two summers. Follow her on Twitter at @kelseyptucker!

Entertainment PR with Luigi Picarazzi & Ashley McAtee; September 30th meeting recap

By Marisa Fiore

  • Thank you to everyone that participated in our headshot fundraiser!! Allison will be getting your pictures to you at some point this week!
  • Our mentor/mentee reveal is tonight after PRSSA meeting at Cidnye’s apartment above the Overhang!
  • Become a PRSSA Dues-Paying Member! Dues are due to Gary by next meeting: October 6th!
  • PR Bootcamp is tomorrow from 6-7:30 pm in Ellis 111 from Weeks 4-7. This week we are talking about Strategic Communication Writing!
  • If you would like to see Scripps PRSSA’s Chapter Development Session Practice Presentation, stay after PRSSA next week!
  • If you are interested in joining a project, email ScrippsPRSSA@gmail.com.
  • recappic4Congrats to this week’s member spotlight Sam Pelham! Tweet at her to congratulate her @SamanthaPelham!
  • Our ImPRessions Spotlight is Kismet! Follow them on social media: Twitter- @KismetAthens, Facebook- Kismet – Athens, Instagram- @KismetAthens, Pinterest- KismetAthens. Kismet is located at 16. West Union St. in uptown Athens. Hours: Monday-Saturday 11 a.m.-6 pm. Sunday: 12-6 p.m.​ Look out for Instagram contests and the launch of their Tumblr.

Luigi Picarazzi and Ashley McAtee joined us via Google Hangout last night from DM2. DM2 is a full service agency providing social media and digital management for high-profile celebrities, films, brands, books and live events. Here is a little bit about each of them:

recappic5Luigi Picarazzi is President & CEO of Digital Media Management. Through his positions with high-profile, A-list celebrities (Nicole Kidman & Avril Lavigne) and through his positions in the Internet and digital media industry (most recently as the Senior Producer of the ABC Family cable network) he has gained tremendous insight and experience in this emerging industry. In an effort to bring together his experiences and enthusiasm for both of these rapidly growing industries, he started Digital Media Management to provide high-profile individuals support in marketing and promoting themselves through newly available social media tools and Internet strategies.

recappic6Ashley McAtee is the Director of Talent Services at Digital Media Management. Ashley specializes in helping celebrities and personal brands build and leverage their online following to help drive their business goals. Ashley is a graduate of The Ohio State University, and has a background in digital strategy, social media management, and creative writing.

 

It was a full house last night to hear Luigi and Ashley speak! The night began with Luigi and Ashley tell us all about their backgrounds. Luigi ended up working for Nicole Kidman and started his own firm because of the connections. I think these tweets speak for themselves:

Luigi and Ashley continued to answer any questions Scripps PRSSA sent their way and gave us the best advice they could!

And for those wanting to get into the entertainment industry after graduation, here is Luigi’s advice:

 

Overall it was a great meeting and everyone enjoyed hearing from Luigi and Ashley!

To keep in touch with them, follow them on twitter or send them an email!

Luigi Picarazzi: luigi@digitalmediamanagement.com, @lpicarazzi

Ashley McAtee: Ashley@digitalmediamanagement.com, @AshleyMcAtee