5 Social Media Habits to Leave in 2016

Some things should be left in 2016. These social media habits are no exception. Up your social media game in 2017 by avoiding these cringe-worthy habits.

  1. Not checking your sources.

2016 was the year of fake news. Social media users are quick to post without checking the source or facts. This causes a wide range of problems that could be avoided. Don’t embarrass yourself or cause a public panic in 2017 – check your facts before you post.

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  1. #Hashtagging #every #word.

Not only is using an excessive amount of hashtags unnecessary, it can be rather annoying. It’s hard to read, doesn’t look professional and sends a signal of desperation. One or two hashtags will do the trick in connecting your content to the correct audience.

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  1. Editing your photos to make yourself look thinner – we noticed.

You look fine the way you are. Seriously. Editing your photo to make yourself look thinner is a habit you need to drop. Not only is it unnecessary, but this “trick” is an easy one to spot. The morphed lines of wallpaper and window frames behind you are a clear giveaway to what you did. Be confident and don’t risk your followers catching you in the act!

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  1. Being an internet troll.

With endless opinions on the internet you are bound to disagree with some. However, that doesn’t give you the excuse to be the dreaded internet troll. For example: cute dog, playing outside alone. Internet troll: “animal abuse.” Don’t be that person. There are better ways to spend your day than causing unnecessary drama.

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  1. Posting content you don’t want the whole world to see.

2016 has come to a close, yet some still have not learned the concept of the internet. Once you post it, it is out there forever – whether it is good, bad or ugly. Only post what you are okay with the whole world seeing. Your account may be private, but a screenshot is forever.

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Natalie Butko is a sophomore studying Strategic Communication. Follow her on Twitter @chatty__natty.

How Social Media Glorifies Having A Significant Other for the Holidays

Social media. Only the biggest and most important part of our generation…especially during the holidays.

What better time of the year to think of a perfect photo op with the cutest Instagram caption than the holidays? And what better way to spend them than with a significant other?

Speaking for all you single ladies (or gentlemen) out there…social media is NOT just for a significant other. In fact, if you’re single, you SHOULD brag and boast about how awesome your holiday experiences are. And what better way to do it than a cute Snapchat story or adorable Instagram post?

Social media not only makes it a bit harder for the single folks, but also makes it a lot more annoying. Not to bash on all of you in a relationship because, seriously, good for you, but the holidays are already lonely enough for those who have consistently been in relationships in the past and now have to spend them alone. So some advice to all of you: don’t open Instagram! Don’t look at Snapchat stories belonging to those couples that you know love bragging about their relationship every two seconds.

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Instead, maybe try and put down social media for the holidays. Live in the moment. Pretend it’s a whole different era and there IS no social media. Spend some time with your family and friends rather than focusing on that perfect moment to snap a picture and post so all of your internet friends can see.

There IS a way to overcome not having a significant other for the holidays and that is simply putting down social media for a bit. And if you really don’t think you can do that, then don’t! Here’s some totally cool ideas that not just couples can partake in:

  1. Go to the city tree lighting!
  2. Go out to dinner with friends and/or family.
  3. Go ice skating, sledding or simply take a walk in the snow!
  4. Go meet up for a winter beverage at a cute coffee shop.
  5. Spend a day at the mall and/or movies!
  6. Go to a basketball game (or football if the cold weather is your thing)!
  7. Go out and have a good time! Shockingly, you DON’T need a s/o to do this!

There are so many photo opportunities you can have this holiday season that don’t have to be shared with a significant other.

To be honest, friend pictures always seem to rack in more likes anyway.

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Meghan O’Dea is a sophomore studying Strategic Communication. Follow her on Twitter @meghanodea!

 

Building Your Personal Brand: A Winter Break To-Do

It’s the most wonderful time of the year! Finals are over, stress has decreased and you can unwind with family and friends in the comfort of your home. Don’t forget to take some time and focus on yourself. What do you want to accomplish this coming spring? You may already have a list of tasks and responsibilities to focus on during the break away from classes, but one thing all pre-professionals and professionals must do is work on their personal brand.

What is a personal brand? Even if you aren’t sure what this is, you most likely have already cultivated one for yourself. Personal branding is establishing how you would like an audience to perceive you and how you want to market your skills, passions and talents to that audience. The brand should always be authentic and represent your true character. Personal branding plays a major role in our social media following and online presence. It is important because it allows you to manage your reputation, engage people with your personality, and let the world know who you are. As long as you keep a consistent voice on your social networks, you are on the way to creating a successful brand for yourself.

Whether or not you have already established a personal brand, here are some tips to enhance what you have online so far, or begin the journey of personal branding!

Write down your passions and interests

The more detailed interests the better. These may set you apart from many other people with an online presence. Try to establish what you want people to think of when they see your name online. Maybe there is a certain skill you are proficient in or an area of expertise you wish to promote.

Decide which of your social media platforms need revising to match your passions or create new platforms

A professional way to get people involved and focus in on your personal brand is to create your own website. It may seem intimidating, but start with something simple just to get your name out there. Options such as Wix and WordPress allow you to create a website free of charge! A website is an organized way to link your social media networks and upload portfolio pieces.

Get strategic

Do you think your social platform posts are creating the brand you want to be perceived? If you aren’t getting the responses you’d hope for, get creative and tweak your posts. Try changing up the language, tone, add humor etc. until you find a method that starts creating positive responses and attention.

Connect with other’s personal brands

It can enhance your brand to collaborate with other people who share the same interests and goals as yourself. You can gain insight and creative ideas by simply talking with others who focus on their personal brand. See how other people are doing things and try implementing their techniques into your online platforms.

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Rachel O’Morrow is a sophomore studying Strategic Communication. Follow her on Twitter @rachel_omorrow!

How to Learn Social Media Analytics in Four Weeks

You can easily learn social media analytics in just a month. Whether it’s part of your five-year plan, New Year’s resolution or just something to do over a break from school, social media analytics skills beef up your resume! The ability to analyze data is easier than you think. Here are four steps to start your journey!

  1. Start by signing up for free trials or analyzing your personal social media for free

Finding out how many impressions your personal Twitter account garners every month is as easy as typing “analytics.twitter.com” into your browser. Sign up and see how much your account can do! YouTube is a great resource for figuring out how to use any analytics platform, but I’ve picked out this one for Twitter analytics specifically:

  1. Dive a little deeper by getting a certification

Love analytics and want to show it off? Check out certificate programs like Google Analytics and Hubspot for a quick and fun way to show off your learning. After passing a few tests, you’ll get a badge for your LinkedIn page and a full page certificate. Make sure you add it to your resume!

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  1. Try and analyze a company’s social media

Now, think of your favorite brand. How are they performing against their competitor? You can’t necessarily deep dive (unless you happen to have their password!), but you can look at their activity to see how they are doing. How does this compare to when you analyzed your personal social media?

The biggest lesson here is to think about how much you enjoyed this. Could you do it as a career? If so, look into internships in social media & analysis!

  1. Make a plan for your future with social media analytics

If you didn’t finish your certificate program, or if you want to nail that social media internship- make a plan! Plans are vital. Time everything out and make sure that you can stick to it (of course there will be a few bumps along the way).

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Overall, social media analytics fluency is just four weeks away! Follow these four steps for a guide on how to start your journey to a potential future career.

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Gentry Bennett is a senior strategic communication major. She is also the President of Scripps PRSSA. Follow her on Twitter @Gen_andTonic!

PRSSA National Conference Key Takeaways

As you may have read from a previous blog recapping PRSSA National Conference, written by Maura Anderson, 18 members of Scripps PRSSA experienced an event unrivaled in the world of pre-professional PR. Participants got to experience breakout sessions from brands like Vera Bradley and Warner Bros., as well as listen to legendary keynotes given by Derreck Kayango, CEO of the Center for Civil and Human Rights and founder of the Global Soap Project, and Scott Kelly, a NASA Astronaut who just returned from his year in space. These are just a few of the amazing speakers that attendees got to experience.

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Now that the semester is winding down and it has been just over a month since the conclusion of PRSSA National Conference in Indianapolis, I asked this year’s attendees from Scripps PRSSA and ImPRessions, Ohio University’s student run PR firm, what they would consider their biggest takeaway from the weekend long event. Here is what I found out:

Gentry Bennett, Scripps PRSSA President, Senior

“When you transition from an intern to a full time employee, the hardest part is convincing yourself that you are more than an intern. The company hired you full time, so that’s how they will treat you!”

Emily Barber, VP of External Relations for Scripps PRSSA, Senior

“National Conference made me feel one hundred times more prepared for post-grad life. Between resume critiques, learning about awesome companies, networking and growing closer with my PRSSA family, I could not be more excited to put my PR knowledge to use!” 

Annie Robinson, Director of Cultural Engagement for ImPRessions, Junior

“The PRSSANC session on becoming an authentic leader by David Grossman gave me a new outlook on my future career and the way I see myself. He taught us the power of becoming true to yourself through his own personal life trials. It not only taught me a new way to become an effective leader but affirmed my belief in the power of authentic story telling.” 

Austin Ambrose, CEO of ImPRessions, Senior

“Conference reminded me just how diverse the field of public relations truly is, but that we are an evolving field that needs to work every day to stay with the times and breakthrough the noise. There are so many talented and innovative people in our industry, and they are the future of communications.”

Rosie Haren, VP of Social Affairs for Scripps PRSSA, Senior

“My key takeaway is to take advantage of all the opportunities you have! I had the opportunity of going to national conference because I chose to become a dues paying member of PRSSA and I got to engage with a lot of industry professionals and get my resume critiqued because I went to national conference! And I got to see the amazing city of Indianapolis!”

Brigitte Meisse, Dues-Paying Member of Scripps PRSSA, Sophomore

“The main thing that I got out of national conference would have been the confidence/reassurance that I can connect with anyone whether it be other PRSSA members from across the nation, or even some of the professionals I admire the most. Everyone in this field is beyond ready to serve as a resource and join your network.”

Alyssa Murtagh, Account Executive for ImPRessions, Sophomore

“National Conference taught me that I am going to grow in this field just as I have grown in life. This was my second year attending; and I noticed that I was less nervous, more willing to network with others and even more enthusiastic about public relations. And, of course, I was reminded that Scripps PRSSA really is the best Chapter!”

Emily O’Flynn, Account Executive for ImPRessions, Sophomore

“PRSSA National Conference gave me the opportunity to learn about so many different aspects of public relations, as well as becoming closer with other students in my Chapter. The best thing I learned was the importance of networking and how it can influence your future in the field.”

Sara Defibaugh, Dues-Paying Member of Scripps PRSSA, Junior

“The 2016 PRSSA National Conference taught me that the skills you have to offer can be sharpened and then used towards whatever your passions are. Each professional, no matter what their passions are, instilled motivation in me to continue pursing my passions and to do better and be better. 10/10 I will definitely be going again.

Natalie Butko, Account Executive for ImPRessions, Sophomore

“National conference showed me how competitive the PR field is. This was great to see because I now know how hard I must work to be successful! The conference was full of information and inspiration on how to make a successful PR career.”

Maura Anderson, Dues-Paying Member of Scripps PRSSA, Sophomore

“My key takeaway from national conference is to keep an open mind. You never know what will end up working, what you’ll enjoy, or whose ideas would improve your own if you don’t give everything a chance.”

Elise Mills, VP of Visual Communication for Scripps PRSSA, Senior

“You get out of public relations what you put into it. Having connections can land you your first job, but it is up to you to keep it!”

Sammie Fisher, VP of Finance for PRSSA and VP of Consulting for ImPRessions, Junior

“The biggest thing I learned from PRSSANC is that data driven decisions are key, and the way we prove our worth is by changing. I’m on a quest to make sure that I’m an accurate measurer and provide innovative data for all my future projects and clients.”

Taylor Dilley, VP of Social Media for Scripps PRSSA, Junior

“Always be authentic. It can be so easy in our line of work to get caught up in making the most of everything. Don’t be afraid to just be you. Also, network in every corner. I met a great contact just by reaching out to talk on the escalator. Always be outgoing!”

Schuyler Morris, Dues-Paying Member of Scripps PRSSA, Sophomore

“PRSSA National Conference was extremely inspiring. I came away with a better idea of what PR encompasses and I know this is a career for me.”

Jennica Lurie, VP of Public Relations for Scripps PRSSA, Senior

“There is no feeling like attending a conference where so many people have the same drive and passions as you do. It was intimidating no doubt, but my biggest takeaway was that by attending this conference we had the opportunity to learn and grow as soon-to-be PR professionals and that on its own will carry us so far as an industry.”

Sadie Newman, Dues-Paying Member of Scripps PRSSA and ImPRessions, Sophomore

“PRSSA National Conference was my favorite part of my first semester this year. I had the opportunity to network with both my fellow bobcats as well as students from around the country. I was able to listen to speakers discuss their professional careers and encourage us, as students, to work hard so we can also be successful. My greatest take away, however, would have to be my new opinion on passion in one’s career. Those who succeed professionally succeed because of their extreme passion for what they do. Now, after conference, I have taken that passion and let it fuel what I do and who I want to become. I am so thankful to have been able to attend PRSSA national conference.”
Allison Arnold, Junior Executive VP of ImPRessions, Junior
 “National conference is where I have learned the most about public relations. No class is able to give students such vast knowledge on the industry. It’s so beneficial for students to hear current professionals’ experiences and learn from them before going into the real world.”
If this doesn’t show you how great national conference is or convince you to attend next year, you might be interested in attending a smaller scale convention. Scripps PRSSA will be attending Regional Conference in Chapel Hill on Feb 24-25. Feel free to reach out to any of the National Conference attendees and ask them about anything regarding either conference!

We’re thankful to have amazing members here at Scripps PRSSA and we know the future is bright for all of our members!

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Jennica Lurie is a senior strategic communications major. She is also the VP or Public Relations for Scripps PRSSA. If you any questions about blogging, National Conference or Regional Conference feel free to email her at jl390412@ohio.edu and follow her on Twitter @jennicalurie!

How Social Media is Changing the Game for Local Shops

It’s a big week! We’ll stuff ourselves silly on Thursday with Thanksgiving food galore, then work off those calories as we run through shops in search of the best deals on Black Friday. But we can’t forget another big (or little) day this week: Small Business Saturday (SBS)! This year marks the seventh SBS, a holiday that encourages shoppers to shop small and support the local economy.

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Here are some quick numbers for you to mull over:

  • There are currently 28 million small businesses in America which, account for 54 percent of all U.S. sales.
  • Small businesses provide 55 percent of all jobs, employing more than 8 million people.
  • Franchised small businesses account for 40 percent of all U.S. retail sales.
  • The index growth rate for new businesses rose from .28 to .31 percent between 2013 and 2014, translating to around 569,000 new businesses within that year.

In short, small business are a big deal, but a major struggle for owners has always been the cost of effectively advertising and marketing their products or services. It’s difficult for any brand to cut through the noise and make a meaningful and lasting impact on consumers, but it’s even harder when you’re working with a small budget. However, social media has provided a platform for small business owners to make their voice heard without breaking the bank.

Again, here are a few social media statistics for you to chew on:

  • Facebook is the most visited website of all websites.
  • 56 percent of people check Facebook daily.
  • 53 percent of people recommend companies and products on Twitter.
  • The average consumer mentions brands 90 times/week with family, friends and co-workers.
  • 64 percent of Twitter users and 51 percent of Facebook users are more likely to buy the products of brands they follow online.
  • 50 percent of shoppers have made a purchase based on a recommendation through a social media network.

It’s pretty obvious that social media is the place to be if you’re looking to catch someone’s attention, but that isn’t all these sites are good for. Social media provides an incredible amount of analytics and information about customers and page visitors. Small businesses can use Facebook Insights and Twitter Analytics, or outside resources like Hootsuite Insights to gather information on what consumers like, who they are and what they think of a brand.

Additionally, social media increases website traffic and improves SEO. The more profiles a brand has and the more active they are on those pages, the more they will dominate search results. Similarly, links in social posts will drive traffic to webpages and boost search rankings as well.

Finally, social media allows brands to find out what competitors are up to. Using platforms such as Hootsuite, one can monitor other businesses, industry keywords and mentions of specific brands. This will help business owners find out what is going on within the industry and how to stay ahead of the curve.

So when you’re mapping out your plan of attack for Black Friday, leave some money in the bank for Small Business Saturday. These local shops and restaurants are working hard on social media to catch your eye and compete with the big box retailers. Share your finds online by tagging the business and using #SmallBusinessSaturday!

Resources:

https://www.sba.gov/managing-business/running-business/energy-efficiency/sustainable-business-practices/small-business-trends?leavingSBA=http://www.nsba.net/

http://www.inc.com/jeremy-quittner/latest-kauffman-index-indicates-small-business-recovery.html

https://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts-for-2016/

https://www.aabacosmallbusiness.com/advisor/15-social-media-statistics-every-business-needs-know-001509118.html

https://blog.hootsuite.com/social-media-for-business/

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Erica Stonehill is a senior strategic communication major with a social media certificate. She is also the Executive Vice President of Scripps PRSSA. Follow her on Twitter @estonehill13

Potter PR: Lessons from the Wizarding World

For anyone who knows me, it’s no secret that I’ve always had a slight passion for the wizarding world. Likewise, those who I’m close with are surely laughing hysterically at the word “slight”. For myself and fellow Potterheads, it seems as if all our prayers have been answered with the recent releases and constant buzz. This has left me wondering how J.K. Rowling can draw in and maintain so much attention to her franchise. While analyzing the “Potter PR” techniques, three common trends became apparent: the ability to stay relevant, the power of storytelling and usage of social media. These basic techniques can (and should) be implemented into your own work as well.

  1. Staying Relevant

19 years ago (1997), the very first book in the Harry Potter series was published. Almost two decades later this fantasy is still holding viewer interest and is almost stronger than ever. To do so, J.K. Rowling has consistently created content and maintained relevance. After Harry Potter and the Deathly Hollows Pt. II, the final movie, was released in 2011, Rowling was able to stay in the minds of fans by creating a website called Pottermore, where she periodically releases short stories that allow readers to dig deeper into the wizarding world. Pottermore also allows users to uncover their Hogwarts House, wand type, Ilvermorny House and Patronus charm through interactive quizzes. Other releases to continually captivate fans have included the opening of The Wizarding World at Universal Orlando Resorts, the script and theater performance of Harry Potter and the Cursed Child and the new screenplay/movie of Fantastic Beasts and Where to Find Them (hit theaters last week!!). By constantly creating new content, Rowling not only keeps Harry Potter in the minds of her loyal following, but also in the headlines of media outlets.

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  1. The Power of Storytelling

Think about your favorite brands and PR campaigns. The most powerful tend to be the ones with a vivid story that resonates with viewers. While it may seem obvious that a book/movie series is telling a story, it is crucial to understand why it is so powerful. One way to start creating a stronger story, like that of Harry Potter, is by giving a greater attention to detail. Details are the powerful foundation to each story because they develop imagery that sticks with viewers. J.K. Rowling has developed a world so rich in detail that you can clearly picture what exactly is happening. For example, if you read the books, watch the movies and go to the theme park, you can see the consistency throughout every single description that makes the world feel hauntingly real. To tell a powerful story you must show the readers exactly what you need them to see with as many consistent details as possible.

  1. Usage of Social Media

A large portion of Potterheads are people our age who grew up with the series. New releases create a sense of nostalgia and excitement, so what better way to reach our generation than through social media! Within the past year, there have been numerous times when Harry Potter related topics have been trending on sites like Twitter and Facebook. During the release of The Cursed Child, there was a Snapchat story and a filter where anyone could share their excitement over the new book. This was an excellent way of reaching millennials and helping spread the news of the new release. Another way similar content is being shared on social media platforms is through Pottermore’s allowance of users to share quiz results on their own profiles. Additionally, J.K. Rowling uses her personal Twitter profile to directly interact with fans. No matter what you are promoting, it is beyond important to know where your audience is and find the most effective ways to engage with them.

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Brigitte Meisse is a sophomore communications studies and strategic communication double major. Follow her on Twitter @Meisse2Spicy!

 

 

 

 

 

 

 

 

The Glorification of Busy

“I’m a Scripps kid. I thrive when I’m busy.” How many times a day do you say/hear this? Too often do we over-glorify busy. I find myself unconsciously competing with friends about who’s week is fullest. I buy coffee mugs that say “I’m busy” and text too many people, “ugh sorry I’m busy.” A sentence in my cover letter even reads, “I thrive when I am busy managing several projects in a fast-paced environment.” Productivity is necessary for success, but when did overworking become so popular?

I don’t know about any of you, but this semester is taking a toll on my physical, mental and spiritual health. My distress is a direct result of complete and utter overbooking. Waking up early to do homework, attending class all morning, working all afternoon and in meetings all night. Where does the personal time fit in?

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Sure I was staying up to watch Netflix at night, and I told myself that was enough self-care. But, friends, that doesn’t cut it. We work so hard! We deserve more. Take a mental time out to journal every morning. Try out a new class at Ping. Get outside! Learn to cook a new meal. Write for yourself. Exercise your creativity in new ways. Whatever you do, make sure it’s with only the best intentions.

Take it one step further—be present in those moments. Instead of making mental lists on the treadmill, pop in your headphones and run to a new beat. Your mind, body and spirit will thank you.

All of this is much easier said than done. I’m on a journey to find the perfect balance. I’m not sure if one even exists, but I feel better with each step I take. Sometimes it pains me to peel away from the project and out to the gym, but once I’m there, I’m so grateful for that time of peace.

I encourage you to work toward this balance as well. If you want a workout buddy, coffee date, or need that extra push from someone to stop working, reach out to me. So, take on the rest of the semester with this attitude. Taking time to do NOTHING can bring EVERYTHING into perspective.

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Taylor Dilley is a junior strategic communication major. She is also VP of Social media for Scripps PRSSA! Follow her on Twitter @Taylor_Dilley.

 

Corporate Social Responsibility & Millennials: A Perfect Match

As application season rolls around, I’ve heard a lot of talk about what my peers want out of an employer. Mentorship, a solid paycheck and a relaxed dress code are all high up on the list. But there is one requirement that sticks out above the rest – we want to work for companies with strong ethical values.

Corporate social responsibility (CSR for short) has been a hot topic in recent years, and the numbers are there to back it up. According to the 2016 Cone Communications Millennial Employee Engagement Study, 64 percent of millennials won’t work for a company that doesn’t have strong CSR commitments. And while that paycheck is important, 75 percent of our generation would choose to work for a responsible company, even if it meant making less money.

So why do we care so much? While I can’t speak for everyone, conversations I’ve had with friends and classmates have given me a few hints.

We see everything.

Thanks to the digital age, we know what is going on around the world the second it happens. Twitter gives us the latest updates on riots, protests and acts of violence, while virtual reality allows us to see firsthand what it’s like to be in a refugee camp. In the past, it was a lot easier to focus on yourself and ignore the rest of the world’s problems. Now there is no excuse for being unaware of issues happening outside the borders of our county, state or country. While it’s understandable that some employers may hesitate to get involved in social issues for fear of political correctness, there is a great demand for company-wide initiatives to give back to various nonprofits and charities.

 We know the impact we have.

Technology and modern science have also given us the ability to track things – our amount of followers, our number of Fitbit steps, and most importantly, our carbon footprint (find yours here). We know climate change is real and we want to minimize the damage. Companies that recognize this and give employees the opportunities and tools needed to make a difference are infinitely more appealing than companies that are solely focused on reaching sales quotas.

We’re not afraid to ask for what we want.

Most of my friends are go-getters. I admire their audacity to take risks and get out of their comfort zones. Whether it’s traveling to a foreign country or flying across the nation for the internship of their dreams, they are not going to give up easily. The same standards apply to finding an employer. We aren’t going to settle on a company that doesn’t share the same values as us – we are going to search for the perfect fit. And if we think we have an idea, we’re willing to share it – the Cone Communications Study reported that 89 percent of millennials want to provide feedback, ideas and solutions to improve CSR efforts.

The job search can be intimidating, but finding a company that shares your values is key. As millennials continue to enter the workforce at increasing rates, expect to see employers pushing their CSR efforts to new levels as well.

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Emily Barber is a senior strategic communication major. She is also VP of External Relations for Scripps PRSSA. Follow her on Twitter @emilybarbershop!

November 7th Meeting Recap

Hope everyone had a great weekend! In case you weren’t able to make it to the meeting, here’s what you missed.

Announcements:

Scripps PRSSA and ImPRessions stickers are on sale for $3 as well as t-shirts for $15

Congratulations to all who were chosen to be a part of the Bateman competition

  • Austin Ambrose, Natalie Butko, Brigitte Meisse, Alyssa Murtagh and Sadie Newman

Be sure to stop by next week’s THANKSGIVING DINNER!

  • Bring canned food to donate, bring food to share and bring yourself!
  • The dinner will take place of the meeting @ 10 Rufus St. Unit 235 (River Gate)
  • Meet Rosie @ College Gate at 5:40 to walk over!

ImPRessions Updates

  • Tips at Casa in November go to ACHS
  • Sign up for the design workshop coming up next week

Member Spotlight

  • Rachel Treinen
  • Follow her on Twitter @Rachelleetee

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Resource for Members

  • President Office Hours in Baker 318
  • Wednesday 6:30-8:00

Still want to write for our Chapter newsletter, PR Success?

This week our speaker was Aryn Sanderson, Senior Corporate Communications Specialist at Electronic Arts (EA) located in Mountain View, California. She focuses on internal communications along with writing and editing. She acquired her degree from California Polytechnic State University in San Luis Obispo.

A Few Highlights:

Why Employee Communications?

  • Pushing out content to employees has never been easier, but engaging employees with content has never been harder
    • “You want to say the most by using the least amount of words”

Core Responsibilities // How to get Ahead

  • Executive Support
    • Provide support to the executive staff (written communications, quarterly Global Town Hall events, etc.)
    • Useful Skills: Writing and editing, AP style, Event management, and Graphic design
  • Employee Advocacy
    • Manage the engagement and growth of our employee advocacy program. Employee social media advocacy
    • Useful Skills: Writing copy for social media, managing social communities, Facilitation trainings, Measuring social media metrics
  • Global Employee Activations and Communication
    • Partner across the organization to assist and/or manage communication relevant to all global employees
    • Employee activations and programs that support product and service campaigns
    • Useful Skills: email marketing, A/B and multivariate email testing
  • Partnership
    • Serve as a partner to organizations including HR, facilities, legal, and others to provide guidance on employee communications best practices
    • Useful Skills: consultancy, strategic planning, research

Words of Advice

  • ALWAYS respond to professional messages and offers in order to get information and possible job opportunities
  • Come up with new strategies to engage employees
  • Think of employees as brand advocates in order to promote the brand in order to turn them into brand influencers within a social media community
  • You have the ability to take more risks and create closer relationships when working in internal communications rather than external communications
  • Use metrics for EVERYTHING
  • BE AUTHENTIC TO WHO YOU ARE
  • BE SURE OF WHAT YOU KNOW AND WHAT YOU DON’T KNOW (do not pretend to be someone you’re not)
  • Be able to admit what you DO NOT know
  • Interview Tips
    • Use an example that is tangible and use it to create more focus on one topic
    • Be able to use and understand data
    • Always be professional and casual
    • Send a thank you email or letter after every interview
    • ALWAYS take notes
    • Prepare questions prior to interview to be prepared (make them personal rather than broad)

See you all next week at our Thanksgiving Dinner! Don’t forget to donate cans, and bring food to share!

hannah-browsky

 

This week’s meeting recap is courtesy of by Hannah Browsky! She’s a strategic communication major. Follow her on Twitter @HannahBrowsky.