Support Your Bateman Team!

The annual Bateman Case Study Competition is now underway and the Scripps PRSSA Bateman team needs your help. Each year PRSSA National picks one client for chapters across the nation to research, plan and implement a campaign. This year’s client is the Campaign to Change Direction. The goal of the campaign is to change the culture and understanding of mental health. Scripps PRSSA’s team has been working hard since November to develop an appropriate strategy. All of the research and planning has led to A Month of Mindfulness: Understanding Mental Health.

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How to get involved:

  1. Attend our events!
  • Mental Health Movie Night: Monday, February 20 from 8:00-10:30 p.m. in Schoonover 450
    • Three movie options with a central theme revolving around mental health will be presented for attendees to vote on. There will be a short discussion to follow. Free food will be provided!
  • 5 Signs Pledge Event: Thursday, February 23 from 3:00-5:00 p.m. in the Schoonover Lower Atrium
    • Come take a short pledge to understand the 5 signs of emotional suffering. After doing so, you will have full access to a free ice cream sundae bar!
  • Yoga Night: Wednesday, March 1; Time and location TBD
    • Come get your zen on and learn about one of the many techniques to improve your emotional well-being.
  • Poetry Night: Tuesday, March 14; Time and location TBD
    • Relax and enjoy a night of mental health inspired poetry.

Here is the poster of this week’s event schedule: a-month-of-mindfulness-poster

  1. Participate in our Instagram campaign!
  • Post a picture of something you do that helps to improve your emotional well-being with #MindfulMentalHealth and then tag two friends and challenge them to do the same.
  1. Connect with us on social media!
  • Follow along with all of the latest information on Facebook, Twitter and Instagram @Mindful_Month
  1. Check out our blog!
  • This month we will be featuring various articles about mental health, ways to improve your emotional well-being, how to get help and so much more.
  • If you are interested in blogging for us, contact Brigitte at bm179214@ohio.edu

We would like to thank you in advance for all of your support. By coming together as a chapter, we can all #ChangeMentalHealth.

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This blog is brought to you by Ohio University’s Bateman team and written by Brigitte Meisse. Brigitte is a sophomore Strategic Communications and Communications Studies double major. Follow her on Twitter @Meisse2Spicy!

 

February 13th Meeting Recap

We are already in week seven! Here is the meeting recap if you couldn’t make the meeting on February 20!

Announcements:

Buy a $15 shirt and get a free sticker with your purchase!

 

PR Boot Camp is coming up. The two sessions are February 22 and March 1.

Congrats to PRSSA! It was the top fundraising organization for Bobcathon with nearly $3,000!

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If you want to run for E-Board the last meeting is tonight, February 20 in Alden 319.

PRSSA dues are due February 20! Contact Sammie Fisher if you have any questions!

The member spotlight this week is Cade Fleming. Follow him on social media @cade_fleming!

PRNewswire came to speak this week. We welcomed Steve Lurie and Rebekah Thomas. Here are a few things they talked about.

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-PRNewswire is a content distribution service. Cision recently acquired them.

-Desire to be the one stop shop for all communication services.

-The Cision Communications Cloud increases communication workflow. In-house employees adding to their database constantly.

-If you are interested in a job or internship, contact madeline.bonyko@cision.com

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This week’s meeting recap is brought to you by Hayden Clark. Hayden is a junior Strategic Communication major. Follow him on Twitter @HaydenClark81!

Brand Images in The Bachelor

It’s a well-known fact that in PR there are few things more important than keeping up your personal brand image, especially when you’re in the public eye. On this season of The Bachelor, there are quite a few contestants who have made a long-lasting impression, but is this a good thing or could it be bad? Only time will tell, but for now let’s see who the most memorable contestants are.

Alexis Waters

All it takes is one quick Google search and you’ll see that this girl will never be forgotten due to the outfit she chose to wear the first time she met Nick. Alexis stepped out of the limo in a full-blown shark costume. Or was it a dolphin? Fans of the show loved her for it, and people everywhere were commenting on how relatable she is. It felt like she was in the show purely for comedic relief, and the audience didn’t get time to see how she actually felt about Nick until her time on-air ended.

Corinne Olympios

Corinne is known for her ‘child-like’ yet promiscuous behavior. It is no secret that the girls on the show don’t see her as being the right one for Nick, but the amount of attention The Bachelor is giving her shows otherwise. A Google search of Corinne will show you just what the audience is interested in. Her nanny, Raquel. It’s no secret this 24-year-old contestant still has a nanny, mostly because Corinne was not shy in sharing this secret herself. Although her behavior may not make everyone happy, it was enough to get her name out there and even some time on The Ellen DeGeneres Show.

Raven Gates

Her brutally honest attitude and small-town charm is what is keeping her in the hearts of her fans. People love her for not holding anything back and saying exactly what’s on her mind, and Nick seems to think the same. There doesn’t seem to be much negativity surrounding this contestant. Her image is an overall positive one.

Nick Viall

The Bachelor himself. Nick is not new to the spotlight, but there are also many mixed feelings about this bachelor’s past. He’s known for wearing his heart on his sleeve and openly sharing his feelings to the girls. He may not be everyone’s favorite, but he must be doing something right seeing as this is his fourth time on the show.

The show itself may be what’s helping these ‘average’ people improve their image, or at least get their names out there. This is the 21st season and people still don’t seem sick of this reality show. Unfortunately, we won’t know how their brand images will hold up until we give it some time, but there is no doubt that their names won’t disappear from our news feeds anytime soon.

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Hannah Miller is a sophomore Strategic Communication major. Follow her on Twitter @feefifohannah!

February 6th Meeting Recap

Announcements

There is still time to buy your PRSSA swag! The t-shirts are $15 and stickers are $3.

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It’s about that time…

  • Dues are due February 20- $80 (cash or check)

Want to blog?

  • Sign up any time with the link on our Facebook page or this calendar. Contact Jennica Lurie with any questions!

BobcaThon

  • Get ready Bobcats! The 12-hour dance marathon is this Saturday, February 11.

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No Valentine’s Day plans? We’ve got you covered.

  • Dinner with Cision and PR Newswire:
  • After dinner head to Bird Arena:
    • Ice skate with ImPRessions at 9 p.m. Make sure you bring $3.50 to rent skates.

PR Boot Camp

  • Feb 22: interviews and cover letters, media relations
  • March 1: SM analytics and crisis communication
  • Both at 6:30-8 in RTV 281

(Net)Working Your Way to the Top

  • Learn valuable networking skills with PRSSA and ImPRessions
  • Bring your laptop and dress professionally
  • February 15, 6:30-8 p.m. in Schoonover 145

Interested in running for E Board?

  • Info session:
    • February 20 at 7 p.m. in Alden 319

Member Spotlight

  • Megan Vehar
  • Follow her on Twitter @megglesv25

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Diversity Panel Highlights

We were lucky to have five speakers come to the meeting the week:

  • Ibrahim Alnamlah- Represented the Muslim Students Association at Ohio University
  • Jody Ganschinietz- Represented the Association for Women in Communications at Ohio University
  • Kris Perez- President of Scripps Hispanic Network
  • Lauren Cartwright- PR Chair for the Black Student Communication Caucus
  • delfin- Director of the LGBT Center at Ohio University

Learn more about the organizations the speakers represent:

The Muslim Students Association at Ohio University

  • Look out for their meeting on February 19 that will be filled with diverse stories from Muslim students, as well as food! (Look for an email with more info)

The Association for Women in Communications at Ohio University

  • Overall they do lots with resume building skills and philanthropy work with the Athens Dog Shelter.

Scripps Hispanic Network

  • This is a relatively new organization that meets at 7:30 on Mondays (right after PRSSA!) and discusses current events in the media.

Black Student Communication Caucus

  • Next semester look out for a variety of events ranging from poetry slams to African-American journalists coming to speak.

LGBT Center at Ohio University

  • They have meetings on Tuesdays at 6 in the LGBT Center discussing sexuality.

Visit their websites for more info!

Here are some of the questions we covered:

Q– In terms of OU campus media, do you think we have a diverse representation?

A– Ganschinietz said it’s not bad, but “just because we are doing okay, doesn’t mean that we need to stop pushing”

Q– How can we (as campus media) help with creating diversity?

A– Perez said to just start a conversation. “The only way it will change is if people speak up”

Q– Any tips for people who aren’t as educated but want to be allies and show respect?

A– Cartwright said to just ask. “I’d rather you look stupid for five seconds than go through your entire life being ignorant.” Just remember to be polite and respectful with your questions!

Can’t wait to see you all at next week’s meeting!

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This week’s meeting recap is brought to you by Hannah Miller! Hannah is a sophomore Strategic Communications major. Follow her on Twitter @feefifohannah!

Sibs Weekend Recap

This past weekend Ohio University offered a wonderful opportunity for siblings of students to come to campus and partake in fun activities, but even more importantly to visit with family.

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The dates of sibs weekend are released months in advance making it one of the most hyped events on campus every year. The university scheduled many events to ensure visitors had nothing short of a memorable time.

Bird Arena, home of the Ohio University hockey team, was packed Friday night. Tickets were $6 for students and $8 for others. Bobcats won 9-0 and swept the Pittsburgh Panthers!

Following the hockey game on Saturday, “Midnight Meltdown” was held for a recreational skate session. Siblings had the chance to hit the ice late at night!

Ohio University’s men and women’s basketball teams both played this past weekend as well. Admission was free for students as usual, with guest tickets sold at $5. The women defeated Toledo and the men finished ahead of Akron who was previously undefeated in the MAC, with Jaaron Simmons scoring a whopping 38 points. Go Bobcats!

If you’re not so into sports, Friday night included the Black Student Cultural Programming Board’s (BSCPD) annual show shedding light on performances from campus artistic groups. The 2nd annual Harry Potter marathon was also held Saturday from noon to 11:30 p.m.

On Saturday, Baker Ballroom held a “Willy Wonka and the Chocolate Factory” event, which consisted of a free movie screening and free chocolate!

A female acapella group, formed by OU’s women ensemble members, performed for free on Saturday. A fashion show was also held this day by modeling organization, FACES.

Students and siblings interested in outdoor activities and brave enough to face the cold, visited Conkle’s Hollow in Hocking Hills on Saturday and Sunday for a hike. Zip lining was offered in addition to hiking.

Ohio University was definitely bustling this past Sibs Weekend! The tradition lives on as alumni with siblings currently attending the university shed a tear while taking a nostalgia tour down Court Street. One thing that can be said, without a doubt, is that Sibs Weekend will always be one of the most anticipated events of the year.

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Meghan O’Dea is a sophomore strategic communication major. Follow her on Twitter @MeghanOdea!

 

 

Storytizing: A Book Review

We’ve all heard the advice to keep up with recent trends in the industry. So, we all subscribed to the advertising and PR newsletters, or read our favorite blog. Whatever the method, we have our own way of staying updated.

 However, one method that many people, especially students short on time, tend to ignore is picking up a book. Yes, a printed book. There are many books discussing the communication world that take a deeper dive into industry news.

 Bob Pearson, president of W2O Group, published his newest novel in early 2016 entitled Storytizing: What’s Next After Advertising. One of the speakers at a PRSSA event recommended this book. I decided to give it a read and see what it had to offer. Storytizing sounded engaging to me.

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 The overall premise of the book is detailing strategies that will engage your audiences. It discusses how to build these audiences, identifies the influencers of new advertising strategies and current trends in the advertising world. It’s all great information for an emerging PR professional.

 However, I began reading and quickly understood that this book is not for the college student. It is full of extremely useful information, but I felt that the reader required an in-depth understanding of how to use tracking and analytics tools. It’s almost as if you needed to be working with the information as you were reading it. Reading it alone made it more difficult to digest.

 I’m not sure how much I exactly took away from reading it. I can say there were good snippets of information throughout that made it worth the time for reading. There was a great chapter about Snapchat and another on utilizing employees. My advice is to give it a read. Even if you don’t understand it now, you’ll be priming your brain for when you enter the industry. Then, come back and read it again.

 Take some time and scope out other books in the industry. They require a little more time and energy, but are more detailed. Some other ones include Collective Genius: The Art and Practice of Leading Innovation, The Art of Perception, and For Immediate Release. Our fellow PRSSA scholars at Syracuse University also created a list of books us PR and advertising students should read.

 Even picking up a book for pleasure, one that has nothing to do with the industry, makes you more understanding of different viewpoints. Go on some adventures and see the improvements to your knowledge of audience targeted messaging.

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Austin Ambrose is a senior Journalism major. He is also the CEO of our other half, ImPRessions! Follow him on Twitter @Tex_Ambrose7.

Branded-How Social Media Is Taking Over the Corporate World

It is no secret that the way companies and corporations are marketing and selling products is changing drastically—mostly due to the rise of social media. Instead of learning only traditional marketing techniques, we are learning more about how to have a presence on social media and why it is important. New types of jobs are being created specifically to run and develop a company’s social media, and figure out exactly what their consumers are asking for.

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The rise and use of social media, for our generation especially, cannot be ignored. According to a study done by Infusion Soft, nearly 90 percent of young adults use social media, and a third of millennials say that it is one of their preferred channels for communicating with businesses. Whether it is positive, negative, trustworthy or plain false, it is where we get most of our information. If this is the direction public relations and marketing are going in, there is no question as to why it is so important, especially for those of us currently in or finishing college. A company’s persona on the web ultimately decides its fate today, and it is important to know the ins and outs of the analytics behind it. Something that I have enjoyed learning about in PRSSA and my general college classes is why things like click-through rates and views matter, and how to become an expert in these things. What may seem like a minuscule detail could be paramount to a company’s image and how its audience responds to it.

The biggest take-away for me with social media in mind is understanding that in today’s world, everything has a brand, right down to our individual selves. Whether we are updating and connecting on LinkedIn or posting a new picture to Instagram, we are creating an image and representation of who we are. Once we are good at figuring out how to do that for ourselves, then what’s stopping us from doing the same thing for a major company or product? Social media can no longer be ignored as a major tool for the corporate world and as its usage only grows larger, it will be interesting to see which companies can use it to their advantage, and where others might fall short in understanding how to do so.

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Olivia Wise is a freshman Journalism-Strategic Communication major. Follow her on Twitter @LiviWise!

 

January 30th Meeting Recap

Announcements:

Mentor/Mentee Program

  • Email Libby Bradford before this Sunday (2/5) if you are interested in being a part of the mentor/mentee program.

(Net)Work Your Way to the Top with PRSSA & ImPRessions

  • February 15th from 6:30-8 in Schoonover 145
  • Bring your resume, notebook, and look professional
  • Get your resume critiqued and learn from those who have been there before. Also send applications & get a gift

Pay your DUES

  • Dues are due February 20th — $80 (cash or check)
  • Benefits: mentor/mentee program, internship listings, national memberships and discounts, looks great on resume

Get SWAGGY!

  • Stickers $3
  • T-shirts $15

Interested in Blogging?

  • If you are interested in blogging, please email Jennica (jl390412) for more information
  • Feel free to sign up for any open slot on the calendar

Networking Trips

  • Spots are open for Cleveland (2/10) and Nashville (2/17)
  • For more details & to sign up, email scripps.prssa@gmail.com

PRSSA National Assembly

  • Go to Seattle for free!
  • Resume and cover letter due February 1st at 5 p.m

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Run for PRSSA E-Board

  • Election info sessions on February 8th @7:30 in Scripps 114 & February 20th @7 in Alden 319
  • E-Board is held Wednesdays at 5pm in Schoonover 508

Member Spotlight

  • Hallie Kile
  • Twitter: @halkile22

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Resource for Members

  • Emily’s office hours: Baker 318 Tuesday 4:30-6:30

Guest Speaker: Samantha Smith-Communication Manager @ The Ronald McDonald House

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The Columbus Ronald McDonald House Basic Information

  • 137 Bedroom facilities complete with community rooms, laundry facilities and a kitchen
  • Average family stays 8 nights
  • Serves families with children in any Central Ohio hospital
  • Largest Ronald McDonald House in the world
  • Expansion opened September 2014 (additional guest rooms, rooftop garden, spa, princess room, and 5 family homes)
  • Newest Addition: The Family Room (coming soon)

The Ronald McDonald House Mission Statement

  • Ronald McDonald house charities of central Ohio creates, finds and supports programs that directly improve the health and well being of children.

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The Ronald McDonald Care Mobile

  • Launched December 1st, 2010
  • Traveling pediatric medical clinic (Physicians and Nurses)
  • Taking care to underserved areas of Central and Southeast Ohio
  • Serves over 1,000 children per year

Ways to Get Involved:

  • Individual house warmers
  • Group volunteering
  • Meal groups
  • Special projects
  • Craftsmen
  • Special events
  • Red Shoe Society

Ways to Give:

  • Wish List Drive
  • Pop Tabs
  • Adopt-A-Room
  • Sponsorship Opportunities
  • Donate your vehicle to RMHC
  • Include RMHC in your estate plans

More about Samantha Smith:

  • Graduate of The Ohio State University
  • Got connected with RMHC through an internship her senior year and was offered a job following the internship
  • Started as a communication and marketing intern (worked special events, wrote thank yous, etc.)
  • Wrote a family story (interviewed the family and went to the hospital to meet the little boy)
  • Runs the social media (Twitter, Facebook, Instagram, YouTube, etc.)
  • In charge of meeting the cause marketing budget
  • Works directly with videography and partners with Pixel Park to create all media content
  • Works everyday to come up with new ways to promote/ask for money on social media
  • Must make sure all content is up to “brand standards”

More about The Ronald McDonald House:

  • Run almost completely by volunteers
  • Only 22 paid employees
  • RMHC has a 4-million-dollar revenue that needs to be met in order to keep the house running
  • Donations: $420,000 every year
  • Grants Budget: $290,000 every year
  • Cause Marketing Budget: $410,000
  • Special Event Budget: over 1 million, promoted on social media

If you want to help The Ronald McDonald House get the chance to win $100,000; go to votecoachmatta.com and vote!!

See you all at next week’s meeting!

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This week’s meeting recap is brought to you by Hannah Browsky! Hannah is a strategic communication major. Follow her on Twitter @HannahBrowsky!

 

 

 

 

 

Seven Things I Learned from Aliza Licht’s Mentorship Book, Leave Your Mark

I was first drawn to this book due to its catering towards those interested in and preparing for the world of fashion communications. Aliza Licht shares her personal experiences and professional direction for anyone who is entering the job field or working their way up to that milestone. This book has given me techniques for executing great communication and ways I can build and maintain a personal brand. Licht’s book is worth the read! Here are seven things I learned from her book that I would love to share with you:

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1. In college we are trying to get as much experience for our career path as possible. Licht highlights that as long as the experience you are getting is even loosely related to your dream career, that experience is worth your time! Especially, if you are passionate about your work and it brings out your creativity.

2. For cover letters, I liked the tip Licht gives on including a brief sentence in the letter that cites an accomplishment the company you’re applying to is proud of. It will show the company you are a fan of theirs and have done your research, which can make them view you as a great addition to their team.

3. Licht talks in detail about her internship experience and how to really take advantage of your time while you’re there. She intends to coach the reader so that their employer will say, “What are we going to do without you?” by the end of the internship. My favorite pieces of advice from Licht regarding internships is to be a self-starter, which means to take initiative and always ask if there’s something else you could be doing. This tip may be simple, but I can imagine how important it is! Licht encourages the intern to absorb their workplace atmosphere. You should mimic the atmosphere and work how your colleagues do until you have established yourself. (There is a tremendous amount of info in this section. Definitely try to read before your upcoming internship!)

4. Before an interview, prepare questions the interviewer may ask you. Be prepared to discuss an obstacle you overcame and an example of how you worked well with a team. Licht highlights how you can also prepare for your interview by researching the company beforehand and trying to figure out what accomplishments your interviewer has made within the company.

5. Be your own publicist. This means to look at yourself from an outsider’s POV and look at yourself as a client. A way to be your own publicist is to write a third person biography, including professional and personal attributions. Some examples to include in your bio are hobbies, education, career path and talents.

6. Ask yourself what impression you make on people after you meet them. Create the image of the role you are going for.

7. In your career, once you move up the ladder, you will become a greater leader. Make sure you are likeable and able to still be part of the team you are leading.

In all, Leave Your Mark is a resource for anyone with the passion to pursue their life goals and grab the reigns of their own professional career. With Licht’s advice, you will finish reading and feel like you can do anything you set your mind to and work hard towards.

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Rachel O’Morrow is a sophomore Strategic Communications major. Follow her on Twitter @Rachel_Omorrow!

January 23rd Meeting Recap

Welcome back everyone! Who else missed PRSSA over break?! We’re all very excited to be back on campus and in the swing of spring semester! If you weren’t able to make it to our first official meeting of the semester, here’s what you missed!

Join our mentorship programs! They are both fantastic ways to learn more about PR, get help and advice and broaden your social network! You must be a dues-paying member to be involved.

  • If you want to be a peer mentor, or if you’d like to have a peer mentor, email Libby Bradford at eb395612@ohio.edu and she’ll hook you up!
  • To be mentored by a PR professional who has made it in the real world, email Emily Barber at eb365312@ohio.edu and she’ll pair you with someone!

Pay dues!!! You can pay $80 to our VP of Finance Sammie Fisher by February 20th to gain access to exclusive content like internship databases and scholarships, receive priority advantage for trips and events, and run for executive board. The $80 will also cover your ImPRessions dues for the year!

We have swag! Come to the next meeting to buy a laptop sticker for $3 or a tee shirt for $15.

 

Go on a networking trip! We are going to Cleveland and Nashville to meet some great companies, so make sure you email scripps.prssa@gmail.com beginning at 8am on Friday, January 27th (tomorrow morning) to reserve your spot on a trip. It’s first come, first serve up to 18 slots. Make sure you don’t miss out on this incredible opportunity!

We are sending a delegate to PRSSA National Assembly in Seattle for free! Send a resume and cover letter to scripps.prssa@gmail.com by February 1st at 5 p.m. to apply.

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Scripps PRSSA loooooves BobcaTHON! Register to be a dancer by Friday, January 27th to have the time of your life and support a fantastic cause. Contact Erica Stonehill at es485712@ohio.edu with any questions! Maura and Taylor will be your Morale Captains, so get excited! (And also Jennica is a morale captain for the red team, so catch her there too!)Bobcathon.jpg

Do you want to run for e-board? Come to an e-board meeting Wednesdays at 5 p.m. in Schoonover 508 to see what it’s like and attend an election info session on February 8th at 7:30 p.m. in Scripps 114 or on February 20th at 7 p.m. in Alden 319 if you’re interested.

If you want to get involved in ImPRessions, our student-run PR firm, email ouimpressions@gmail.com!

Congratulate Maggie Kaple because she is this week’s member spotlight! She’s a freshman who loves coffee, Game of Thrones and Shively Grab-N-Go, and we’re very excited to watch her shine in the coming years! Give her a follow on Twitter and Instagram @MaggieKaps.

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This week’s speaker was OU grad Cody Ferguson, an Inbound Marketing Consultant and Content Program Lead for NR Media Group. He led us through an interactive growth-driven web design workshop and gave us some great tips on how to ensure your brand’s website is performing well.

 

Here are some highlights:

Traditional web design is broken. It takes too long, costs too much and often results in a site that is not beneficial to the company.

Growth-driven design is a new approach that utilizes user data to produce websites that are informative, easy to use and profitable for the brand.

A business’s website is its #1 marketing asset and #1 salesperson, so it must be done well.

Growth-driven design uses a three-step process to quickly construct a great site.

  1. Strategy- Gain an empathetic understanding of your users and how to fit your site into their lives. Then, brainstorm a wish list of elements for the new site that can solve user problems.
  2. Launch pad website- Build a site with only the core, value-driven elements that you can launch quickly to keep the user and the business happy. Break your wish list into wants and must-haves to find out what exactly the launch pad site needs.
  3. Continuous improvement- Collect user data to find out how they are using your site and what they find important. Then, prioritize what needs to be improved to expand the value of the site. Using analytics and user-mapping tools like Hotjar, find the problems, fix them and move on to the next. By continuously analyzing user data and making frequent small improvements, you can create the site your users want in a shorter period of time.

Advice from Cody:

  • Don’t be delegated. Know what you have to offer and offer it.
  • Read up on technology! He suggests learning HubSpot, Slack, Hotjar, Wistia, HelloSign and TeamGantt.
  • Let data drive your decisions.
  • Cater to the user, not the designer.
  • Be curious!

 

Now that you’re all caught up, get involved in some of the awesome things we have coming up and come to next week’s meeting to hear from Samantha Smith, the Communications Manager for Ronald McDonald House Charities!

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This week’s meeting recap is brought to you by Maura Anderson! Maura is a sophomore strategic communication major. Follow her on Twitter @agentmanderson!