I can barely contain my excitement that in just a few weeks my fellow Bobcats and I will be back on the bricks together to begin Fall Semester. In fact, it will be my fourth and final year in Athens. Although I don’t like to think about my time in Athens coming to an end, … Continue reading Meet Rachel O’Morrow | 2018-19 Managing Director of 1804 Communication
Professor LaPoe joined Ohio University fall of 2017 and became PRSSA’s advisor in the spring. Previously, she taught at Western Kentucky University and worked in newsrooms, television and consulting. Here are some questions to help you get to know her: What are you most looking forward to with PRSSA this year? Becoming more connected and being … Continue reading Meet Scripps PRSSA’s advisor, Professor Victoria LaPoe!
… Honestly, it’s all about the Bobcats. Homecoming. That hallowed, welcoming weekend when Bobcat alumni flock to the bricks (and bars) of Athens. As a recent graduate of Ohio University, I wasn’t sure what to expect for my first trip to OU after graduating in 2015. I moved to Chicago a week after graduation to … Continue reading Lessons learned from my first OU homecoming: We’re more than just booze and bricks
It seems that when all of us budding professionals enter the world of PR, we are faced with this choice of what side of that world we want to enter. Now that I know a little bit more about this industry, I’ve noticed a few things about the discussion of the two sides. A lot … Continue reading Corporate v. Agency
Sometimes, being a young PRofessional has its share of trials and tribulations. In a high-stress, fast-paced work environment, it’s easy to burn out or get overwhelmed. Luckily, we have godsends, like one John Mulaney, to help us unwind and laugh away our troubles. Much can be learned from his unique and captivating style of storytelling, … Continue reading The PR Profession, as Told by John Mulaney
What is experiential marketing? It is immersing someone in a brand in order to educate, engage and persuade them. It goes beyond a commercial showing the benefits of a product or service, beyond an eye catching billboard and beyond a Tweet or Instagram post. It is a branch of marketing that is on the rise … Continue reading Experiential Marketing: A “New” Frontier
As a journalism student majoring in Strategic Communication, I always knew words were important. Oh boy, did I know! I’ve considered the thesaurus to be one of my best friends since my freshman year of high school. Just kidding, that would be pathetic. How weird would I look if I started spilling all my secrets … Continue reading Why Words Matter: Bobcat Student Orientation