Caleigh Bourgeois is the senior director of public affairs at Antenna Group, a company that partners with companies in high-growth and high-impact markets that bring sustainable and equitable innovations and solutions to life. At Antenna Group, she was an establishing member of the public affairs and crisis management divisions.
Caleigh began her career in broadcast journalism. She previously worked at ABC 57 News and KWTV. She started working at Antenna Group in 2021. She graduated with a degree in Journalism from the E.W. Scripps School of Journalism at Ohio University. While at Ohio University, she participated in WOUB and imPRessions. She currently lives in Washington, D.C.
Key Takeaways
- Learn to simplify stories when giving technical information to a more general audience. Find the human aspect in these stories. Talk about the information like you were telling a relative at a barbecue.
- Media training is essential to have people hammer down the talking points. Create a playbook for your company or client to easily reference for future consistency.
- Learn to newsjack to get your voice heard. Find current topics in your industry that your company or client can have a say on.
- Never lie, but know what to say to your audience.
- Set expectations with those you work with.
- Show, don’t tell!
- Keep up to date with what industry leaders are saying.
Connect with Caleigh on LinkedIn.
