To all my kiddos

While “dad” became a name I responded to naturally this year, the history of my paternal nature begins when I was a child. The growth of my unusual nickname urges me to say goodbye the only way that feel acceptable: words of wisdom from reliable “dad”.16602907_1284073341680148_8642638222319288417_n

Four years ago I joined ImPRessions as the eager freshman who actually read the emails and went to the info session. Little did I know that meant I was joining the organization. I’m pretty sure I filled out all five questions on the “application” when you only needed to answer two.

My heart wasn’t devoted from the start. It took time and energy to invest myself into the organization. I steadily moved through the ranks, but still felt little attachment.

Something hit me when I decided to open myself up to the possibilities of what this organization could actually offer me. I got involved and began to feel myself more committed and energized about the work we accomplished.

When times were shaky I found steadiness in believing in the work and people involved. Everyone deserved the best experience. That became my mission as I decided to tackle my freshman idea of being the one leading the info sessions my freshman year. I wanted to become the CEO because I wanted to construct the organization students valued more than class.

I found my love for an industry I didn’t think I would, I made friendships that go deeper than I imaged, and I hopefully helped create a legacy for future students.

With a snapshot of my story, “dad” will leave his kiddos with snippets of advice that’ll hopefully help them get the most out of their time. All “dad” ever wants is for his children to be happy and following their dreams.

Invest in what matters

We all want to be busy and do everything because that’s what Scripps students do. However, sometimes it’s time to pull back and let go of unnecessary weight. Find your passion, follow that passion, devote your energy to your passion. Once you know what you care about, don’t stop giving yourself over to that cause. You should forget that time is passing because you’re so engrossed and excited about the work you are doing. It’s okay to say no if it’s not right for you.

Open up for possibility

In my final weeks I realized how many opportunities I missed because I was afraid to open myself to other members of the organization. However, this is a shame because I grew to appreciate and wish I would have done this sooner. Don’t let your fear stop you from being who you are and shying away from the uncomfortable. Lean into the discomfort and find yourself a new world of friends you will dread leaving when the time comes. It’s okay for it to hurt, because that means the emotions were strong and real when it all happened.

Be passionate people

There is nothing more exciting than a person talking about their passions. We represent companies and organizations because we love to tell the stories of people who are passionate about what they do. Find your passion and don’t stop getting better at whatever that is. Love your work so much that it feels like a hobby. Care about your work so much that your eager to get to work. Experience your work so much that it becomes second nature. If you’re truly passionate about it, you’ll always want to invest yourself.

Be happy

It all boils down to this one idea: do what makes you happy. Don’t go through life doing things that you don’t want to. Know what you absolutely need to do, but then do what is best for you. Find the time to get USD at 3 a.m. on a Wednesday night. Go see a movie on a Sunday instead of doing homework. Read a book before going to bed to let you mind wander. Do whatever it is that makes you happy. That’s all “dad” wants for you, is to be happy.

“Dad” will forever be a phone call away, but his time here has come to a close. Thank you so much for the love, laughs and memories that produced the college experience worth having. I know you all will become the best people you all can be. Until the next family reunion.

Much Love,



Austin Ambrose is a senior journalism student in the Honors Tutorial College. He is our outgoing CEO of ImPRessions and the “dad” of our Chapter. Thank you Austin for all of the dedication you have given to our firm and we wish you the best of luck as you start your career as a teacher!


April 17 Meeting Recap

This week marked the final PRSSA meeting of the semester. On Monday, we hosted a tourism panel with a fantastic group of Fahlgren Mortine employees. If you were too busy with the end of the semester to attend, fear not because here is what you missed:


**APRIL SALE** Laptop stickers are available for $1 and t-shirts are buy one get one free for $15 during the entire month of April! Get a souvenir now before leaving Athens for the summer.


National conference is coming to Boston! Registration is due Sept. 8, which is before our first meeting, so we have to start planning now. An info session will be held on Tuesday, April 25 at 6 p.m. in Schoonover 504. Come learn more about one of our most exciting trips of the year.

Last social of the year! Join us this Thursday (4/20) at Rollerbowl starting at 8 p.m. for some quality time with your favorite student organization. Can’t come exactly at 8? That’s ok, we will be there for a while.

PRSSA scholarships due May 26. Talk to Professor Farkas for a letter of recommendation.

ImPRessions accounts have two remaining events: the GoBus’ Easter Egg Hunt and Copperheads’ Wifflemania. Check out their social media for more information.


Congratulations to our member spotlight, Margaret Mary! Follow her on Twitter @mmhicks19




Resource for members: Check out our COPRSA March Recap on the blog! Do you have any more questions? Send them to our new VP of External Relations, Sadie Newman, to be featured in the April recap.


About the Fahlgren Mortine Tourism Panel:

Scripps PRSSA was lucky enough to be joined by Heather Bartman, senior account executive; Marty McDonald, executive vice president; and Ann Marcum, senior counselor. They gave us an inside look into their experience with Fahlgren Mortine’s numerous travel/tourism clients and what it takes to be successful in the industry.

About Fahlgren Mortine and their Tourism Experience:

  • They are a full-service integrated agency that encourages employees and clients to “think wider”. Think about the challenges ahead and observe what’s going on around you.
  • They like to think of themselves at “well-traveled” and they work with Destination Marketing Organizations (DMOs), Convention and Visitors Bureaus (CVBs), attractions, grand openings and economic development for locations all over the world.

Client Studies:

  • Fahlgren works with clients like Visit Myrtle Beach, Tourism Ohio, Airstream and ohio.jpgTravel Nevada to plan media trips, maintain a national reputation and help with crisis communication.  
  • Every destination has something special and unique about it. A major part of tourism PR is finding that unique feature and showcasing it.
  • Fun Fact: Fahlgren helped the Wyoming Office of Tourism partner with Disney Pixar. Wyoming has many well-known prehistoric dinosaur sites, so movie producers based the scenery of The Good Dinosaur on Wyoming’s landscape. The_Good_Dinosaur_Promo_Art_03


Other Important Points:

  • When promoting multiple destinations, be sure to differentiate each location.
  • Tourism includes a large amount of crisis communication. One small Facebook post can blow up into something huge. Show your audience that everything is ok and it is still safe and fun to visit.
  • Pay attention to copyright laws and understand the comfort level of your clients.
  • Tourism is hard in totally different ways from other industries. You can do anything, so what are you going to do? Strategy is important.
  • When your proposals are denied, take the feedback and study it. Where are you behind? This is a great learning experience.  
  • To get into this field you need to network a lot. Go on networking trips and become as involved on campus as possible.
  • Athens is a huge tourism area that could probably use some help. Try contacting the local CVB or Hocking Hills to see if they want an extra hand!

That’s all, folks! Thank you for another great year. Check our website and social media over the summer to keep up with everything Scripps PRSSA. To the seniors: good luck with everything you do. To everyone else: see you in the fall.


The final meeting recap of this year was brought to you by Brigitte Meisse. Brigitte is a double major in strategic communication and communication studies. She is also our new VP of Public Relations. Brigitte is taking over our website this year, so wish her luck on Twitter @meisse2spicy

Farewell, PRSSA

As I write my last blog for the Scripps PRSSA website, I’m sitting in Schoonover Center for Communication.

A place I call my second home in Athens, Schoonover has served myself and PRSSA for three years. However, freshman year I thought I would feel this way about Scripps Hall. I can still remember meeting up with friends from my learning community in order to go to a Scripps PRSSA info session. Following that info session, I spent time in Scripps 111 learning about the wonderful world of PR every Monday for the whole school year.

Emily Barber and I would sit in the back, and with every opportunity we would say “let’s do that next year,” feeling like it would never come. That was in 2013.gentry

We recruited more friends to join the organization that required us to tweet our hearts out every Monday, and before we knew it we had a family.


We joined executive board, saw our friends explore different countries in study abroad, attended National Conference and picked up a few mentees along the way. Junior year was a busy one, and I regret how quickly it went by.


Little did I know while I was sitting in Scripps 111, I would blink and be standing in front of one of those fateful Monday meetings running for president.

Little did I know, I would blink and be driving to my last networking trip.
Little did I know, I would cry after my senior send off as I turned around and saw the new executive board…absent of the friends I made in Scripps 111.


As I depart this lovely place I now call home, I want to leave some advice for those I am leaving behind and for those I have yet to meet.

  1. Don’t leave Athens with any regrets. See the sunset at Bong Hill. Get another mocha at Court Street Coffee. Slack off on an assignment to celebrate a friend’s accomplishment.
  2. Get caught up in your own life- not anyone else’s. I know the old adage is to put others first always, but you need to look out for yourself.
  3. Save some gen. ed. classes for your junior/senior year. If you end up taking all classes in your major, you’ll have five group or project based classes.
  4. Apply, apply, apply. I applied to 123 jobs/internships for after graduation before I even got one offer. I applied to 45 internships for one summer before accepting the first internship I applied to. There is no shame in staying up until 2 a.m. writing cover letters and editing your resume for the 1,442,568th time.
  5. Do things that make you feel good, just for you. Get Dairy Queen even when you don’t need it. Drive with your windows down and end up in the country. Take a different path to work/class/meetings, because you never know what you might discover. Do “freshman things” as a senior.

Live it up, because soon enough you’ll blink and be driving away from Appalachian paradise, your car too full of memories to even begin to count.

gentry4                                                                                                                                                                     headshot edit-1

Gentry Bennett is a senior strategic communication major and our outgoing president. While we will all miss Gentry here at Scripps PRSSA, we know she will be doing great things. Follow Gentry’s quest to take over the world and National Park excursions on Twitter @Gen_andTonic


Senior Farewell-Erica Stonehill

Senior year is full of uncertainty. For the first time in my 21 years of life, I have no plan. The only thing I’m sure of is Athens will kick me out in a few weeks, whether I’m ready or not…and I promise I won’t be ready. But as I slowly lose my mind each day the G-word creeps closer, I try to remind myself of all I’ve found over the past four years that makes leaving this little corner of heaven so difficult.

I found a friend and a fellow strategic communication major at orientation. I thought she had a cool name and hoped we’d have a few classes together. Today, we’re serving as Scripps PRSSA President and Executive Vice President.

I found a clown and a confidant on an ImPRessions account. She started each meeting with a new pun and always talked about cheese. Today, she still loves puns, is allergic to cheese and is a fearless inspiration as she takes on the world.

I found a non-biological twin at a Ping social. Turns out she was also in PRSSA and had creeped on my Facebook to find we loved the same bands. Three years later, we went to SXSW together and fangirled over music and our dreams of working in the entertainment industry. Today, she’s living that dream.

I found the courage to lead in my first executive board. Coming in mid-year as the youngest member of the board, I was intimidated and unsure I was cut out for a leadership role. Today, I serve on two leadership teams and have programmed 24 chapter meetings and planned a 12-hour dance marathon.

I found my passion for social media in my second executive board. I fell in love with the fast pace, changing landscape and innovation of digital media. Today, I manage two university departments’ accounts and created an Ohio University Communication Award-winning social media campaign.  thumbnail_12066030_10206688407840427_4480262943583490668_n

I found my place at Ohio University in Scripps PRSSA. I may be driving blind for the time being, but I have no doubt the experiences and the people of this organization have prepared me for what lies ahead. Thank you to each and every person who has been a part of my journey, and to those who have allowed me to be a part of theirs. My heart will be forever full of PRide.

Signing off,

Erica Stonehill


Erica Stonehill is a senior strategic communication major and our outgoing Executive Vice President. We will miss her deeply when she graduates in a few short weeks. Follow her future adventures on Twitter @estonehill13. 

COPRSA Q&A March Recap


1010085_10151865232991513_1528987196_nIn March, Scripps PRSSA started accepting questions for the Central Ohio PRSA chapter! Members submitted questions to our outgoing VP of External Relations, Emily Barber, and their questions were answered by our COPRSA liaison, Colleen O’Morrow. Here is a recap of advice from March that Colleen provided for all of you.

Scripps PRSSA: We just had elections – what advice do you have for new executive board members to succeed?

CO:  Try to think outside the box.

Just because something has always been done a certain way doesn’t mean you shouldn’t look for growth and innovation. Channel other members (no matter their position) for ideas. A connected and aligned PRSSA chapter is the best kind!

Think about your members and put yourself in their shoes.

How can you help your members? In this new role, you are a student leader. A big part of this is working for your chapter to give members a great experience. Consider surveys or other methods to understand the ideas and issues some members may have. Let them know you care about their success!

Take time for yourself!

PR students are commonly known for balancing a lot of activities. This new role will take up more of your time, but make sure you take time to relax and focus on yourself. The happier you are, the more likely you can successfully lead.”


Scripps PRSSA: Do you have any advice for an incoming Chapter President? Is there anything we should be doing next year to improve?

CO: “Connect with other university chapters to get perspective on how their new president is handling leadership and bounce ideas off of eachother. Like mentioned for all new leadership, think about how you can help your members. Put yourself in their shoes and get feedback. Another great step is analyzing the current processes within your chapter. What currently works? What doesn’t? Look for ways to innovate.

You have a very strong chapter at Scripps PRSSA – Everyone there should be proud! Keep up the good work. Continue to stay connected with Central Ohio PRSA (via yours truly or other connections) and look for ways to involve the Scripps chapter. I know it’s difficult with distance, but the relationship is the most important thing.”


Scripps PRSSA: How did you get involved with PRSA after graduation and how has that impacted your personal and professional career?

CO: “I joined PRSA immediately after I graduated. I was always involved in PRSSA in college, so the transition was pretty easy. I also worked at a PR agency at the time, so many of my coworkers were involved in PRSA. Try to find mentors or connections that can help you with the membership process and chapter introduction! This is extremely helpful when joining a large group. PRSA has greatly impacted my career because of the professional connections. In my first job transition as a professional, I was able to use PRSA connections as professional references…and I got the job at an international fashion brand! You have a unique opportunity to share your talent with professionals outside of your daily job. This is one of the many reasons why PRSA is so great!”


Scripps PRSSA: Do you find that agencies in Central Ohio tend to compete heavily or work together? And is any rivalry between agencies ever a challenge for young professionals looking for a job?

CO: What’s great about the Central Ohio area is that we have an abundance of PR and marketing agencies, but many have a niche approach. Basically, these agencies all have a differentiating factor. One may focus on national media exposure via brand journalism, while another focuses on innovative social media tactics. As a professional looking to work in Central Ohio, use any connections for insight into how agencies are different. Learn what agencies specialize in (whether the style of PR or type of clients) and strategically choose from there! Some solid website vetting is also great for research. Central Ohio is a great place to find PR jobs – Whether it’s at one of the many agencies here or a major brand, as Central Ohio is a headquarters for many large companies.”


Scripps PRSSA: What are the pros and cons of a post-grad internship vs. a job?

CO: “It really depends on what you’re looking for as a professional! The pro of having an internship while in school is that you have more time to experiment. The stakes are less if the internship doesn’t pay well. But if you graduate and you’re looking for some more guidance into what you want to do, a post-grad internship can be a great learning experience and buffer period before you jump into a full-time job.

The pro of jumping into a job after graduation is higher pay, more job stability and more responsibility.

It really depends on the career path you’re looking into, but my personal recommendation is to get internship experience while in school so you can jump into a full-time job after graduation. Sometimes internships turn into job opportunities! Completing these while in school can shorten your job search after graduation. My undergrad internship turned into my first full-time job! I was hired before I graduated.”


Extra Advice/Announcements:

  • Don’t forget about PRSSA National benefits! Click here to learn more.
  • The deadline for  PaRtners Conference closed March 31.


Thank you, Colleen for the amazing advice. This is valuable information for all of our members.

Do you have any more questions? Send them to our new VP of External Relations, Sadie Newman, by sending an email to or to be featured in our April update!

How Student Jobs Go Further than Your Major

One of the first things I did after starting school at Ohio University was apply for a job. Besides being broke, OU offers the same job I loved at home, so I began coaching Learn to Skate. What started off as just coaching groups of kids that wanted to skate turned into gaining a leadership position as Learn to Skate Director three years later. And when I look back at my three years here so far, being in Scripps and having access to so many valuable connections and opportunities sticks out as the best decision I’ve made, but my job is a close second. While student jobs may not directly relate to public relations, the lessons I’ve learned, the people I’ve met and the opportunities I’ve received helped me in my major more than I initially realized.

With no professional figure skating staff member, I often have to deal with a lot of the complaints and concerns about our program first-hand, some of which are very nice and some of which are not. I am constantly in contact with the community and university faculty, and having to talk with many different people in many different contexts sharpened my communication skills. Student jobs also present the challenge of time management. We are all super-involved people, and student jobs just add to the list of responsibilities. Between classes, meetings, planning Learn to Skate sessions, prepping for ice shows and coaching my students, there is very little time for me to relax. Having these extra responsibilities was a huge wake up call, but working while being a student forced me to be better at time management.

Aside from professional skills, my student job introduced me to some of my best friends. Even cooler, none of them are in my major. Scripps gave me some of my best friends and great networking opportunities, but branching out and learning from others in different programs is really refreshing. While making connections in the PR world is extremely important, I deeply value the connections that I have with my coworkers, and I know that if I needed a favor in the future, they would be there to help. In the workplace, we may not be surrounded with strategic communication people who have the same background as us, and working with people from all different majors helped me to be more open to different ideas and perspectives. We’re all full-time students trying to help run a full-time business, and I learned so much from everyone there in this process.

Honestly, when I graduate, I will probably not work at an ice rink. But, that doesn’t mean that I would go back in time and not apply for my job. For anyone out there who has the opportunity to continue doing something they love in college, even if it doesn’t directly correlate with their major, do it. While I learn a lot about professional skills in class, my job lets me use them in real situations, and I get to have fun while doing it. So thank you to my job and everyone I work with—you have prepared me for my future in more ways than you know.




Sarah Kelly is a junior strategic communication and marketing double major. Follow her on Twitter @s_kelly14!

Thank You, PRSSA

Coming into college, I wasn’t sure what to expect. I had attended small schools my entire life, and Ohio University was an unknown place with many unknown people. In the months leading up to my freshman year, I questioned whether I would really find a home in Athens, Ohio. I’d never been away from my family for more than a week. On the other hand, I was excited about the possibilities, and in true Scripps kid fashion, I diligently researched how I could get involved once I was on campus.

My research led me to none other than the Scripps PRSSA website. At the time, I really didn’t even understand what PR was – I was still a news and info kid, but that didn’t last long. Despite my ignorance, everything I read clicked with me. I knew PRSSA made sense for me academically, but I had no idea everything else this organization would bring me in the years to come.

Freshman year was spent religiously attending meetings with friends I had met in my learning community. We sat in the middle of the room, inconspicuously soaking up all of the knowledge shared by every professional that came in. The executive board amazed me so much that I was a little intimidated by them – silly, I know. I grew closer with the other students that filled up Scripps 111 each week and was inspired by their drive and dedication, a theme that would prove itself again and again.

By the next year, I felt a little wiser. I joined ImPRessions and went to Nashville for a regional conference with the “Sophomore Stunnas,” all the while learning more about the future career I’d have. Junior year quickly came. By then, my relatives had stopped asking, “What does your major do again?” but instead checked in by asking what I was doing with that organization I couldn’t stop talking about.


Scripps PRSSA took me to Cleveland, Columbus, Nashville, New York City, Indianapolis and Cleveland (again). In each of these places, my interest in PR grew exponentially, but it was what happened in small-town Athens that kept me coming back. Every Monday meeting taught me something new. Every conversation I had with my mentees was a learning experience for both of us. Our annual Thanksgiving dinners, Pumpkin Carving and PR Bootcamps showed me that I’d found a group that was curious, compassionate and creative, and would push me to be the same way.

For some, Monday meetings are enough. Sure, you’ll get a better idea of what a career in public relations will involve, you’ll gain some Twitter followers from our relentless live tweeting, but what you put into PRSSA comes back to you tenfold. If you make time for this organization, it will teach you lessons, give you the wildest opportunities and introduce you to lifelong friends. I came to OU unsure of what the next four years would bring, but somewhere in between the wide-eyed freshman at the involvement fair to attending eboard meetings every week with my best friends, I found a home both in Athens and with PRSSA. For that, I’ll be forever thankful.





Emily Barber is a senior Strategic Communication major and the VP of External Relations for Scripps PRSSA. This is the first of many senior goodbye blog posts. Give her a loving hug when you see her and follow her on Twitter @EmilyBarbershop!

How Disney’s PR Built Up “Beauty and the Beast’s” Enchanting Premier

This past Friday, a tale as old as time enchanted audiences once again. Continuing the live-action trend that companies use to transform animated classics into modern remakes, Disney released its much-anticipated “Beauty and the Beast.” After announcing the production about two years prior to its release date, no one could forget about this film. Besides “Beauty and the Beast” being a timeless Disney film, the media refused to let the public forget. Here are a few ways Disney used PR to create a buzz for their new movie.



Even if you did not grow up loving Disney princesses as much as I did, you probably know the story of “Beauty and the Beast,” or at least know of the main character, Belle. After 26 years, Disney reached out to that audience who grew up with Belle and invited them to be their guest one more time. The trailers they released and constantly promoted on social media mirrored those of the 1991 animated film. Clips of the adapted songs from the original popped up on social media leading up to the premier in order to play with the emotions of the audience. While the new movie featured a few new songs, and some storyline adaptations, Disney publicized those same characteristics of the old film to draw their audience in. By pulling at the audience’s heart strings in their marketing efforts, Disney captured and kept their audience’s attention many months prior to the actual release.

A modern lead

Emma Watson took the role of Belle and truly made it her own, publicizing as she went. Watson immediately stood out as an ideal perception of Belle, from her love of reading, strong personality and yearning for adventure. Belle is a princess full of courage and in charge of her own fate, and Watson kept these characteristics prevalent. She also made sure to incorporate what she thought a more modern Belle would need, such as turning down the ballet flats in the original plans and suggesting that Belle wear work boots to accommodate her adventures. Unlike the original, Belle is shown as an inventor, rather than her father’s assistant, creating a washing machine to do her laundry while she teaches a young girl to read. By publicizing this modern princess through Disney and outside publications, Belle appeals to girls of all ages as a strong female idol.

Recurring appearance

Disney utilized their media resources to promote the film through multiple channels. During “The Bachelor’s” commercial breaks, Luke Evans and Josh Gad gave commentary on love and sneak peaks of the film while surrounded by roses. With this common theme of the rose, ABC related their hit TV show to the upcoming film for promotion. The fame of the cast promoted the film as well, such as Evans’ and Gad’s appearances, and Watson’s front-page interview with Vanity Fair. Watson touched on her adaptation of Belle while in turn promoting the film to the audience of Vanity Fair, which is much different than that of a typical Disney princess movie.


Whether or not you are a fan of “Beauty and the Beast,” their PR efforts were extremely successful. Their brand and their promotions led to $170 million in U.S. ticket sales during its opening weekend and an additional $180 million overseas. Breaking multiple Hollywood records, “Beauty and the Beast” is an enchanting tale of a modern princess that has audiences raving and ready to see it multiple times, or maybe that’s just me.



Sarah Kelly is a junior strategic communication and marketing double major. Follow her on Twitter @S_Kelly14!


March 20th Meeting Recap

This week we loved hearing from Emily Parker, the director of communications for the Cincinnati Bengals. If you missed the meeting, we missed you too! Here are some notes to catch up:


***FLASH SALE*** PRSSA/ImPRessions t-shirts are ONLY $10 for the rest of March!


Juniors and seniors: Sign up for Scripps’s mock interviews on March 27 from 9am-3pm in Schoonover. Slots go on a first come, first served basis, so be sure to reserve your session now! Dress professionally and bring a copy of your resume.

Scripps Innovation Challenge pitch day is March 27 at 3pm in Walter Rotunda.


Apply for the Student Alumni Board’s Leaving a Legacy scholarship by April 1. The application for the $700 scholarship is open to rising seniors with a 3.0 or above.

Email Jennica ( to write for PR Success. The deadline to sign up and/or inquire is this Sunday, March 26. This is a great opportunity to gain some portfolio pieces and get your name out there to alumni who can connect you to jobs and internships!

The annual PaRtners Conference for all Central Ohio PRSSA chapters is on Saturday, April 8, at Ohio Northern University. Register for the event here!

Get ready for the PRSSA/ImPRessions end of the year banquet! We’ll have it on April 9 from 1 to 3pm in Schoonover 450.

Woof & Wine tickets for Saturday, April 2 (Mom’s Weekend) are almost sold out! Get your tickets here.


Applications for 1804 Communications AE/BOD are due this Friday, March 24. Congrats to Allison Arnold on earning the position of Managing Director!


Speaker Emily Parker told us about how her wide range of skills developed during her time working at newspapers and PR agencies, combined with her love of sports, led her back to her hometown of Cincinnati to work for the Bengals. She loves that PR is an exciting industry in which you can constantly see the results of your hard work. She also made a reminder to stay open-minded to experiences because any job you take on can make you more qualified if you have the right mindset.

See you on Monday!




This week’s meeting recap is brought to you by Alex Corsi. Alex is a senior strategic communication major. Follow her on Twitter @ACorsi17!


Tips On Upgrading Your LinkedIn

LinkedIn is a great tool used to grow your professional network and find potential job and internship offers. Just like your resume, your LinkedIn needs to be constantly spruced up and polished so that you can show how great of a potential employee you are. Here are a few simple tips on how to make your LinkedIn account look more professional.

1.Get Connected

Unlike Facebook and Twitter, the success of your LinkedIn account isn’t linked to the number of friends or followers you have, but it does help to have connections. Connections equal opportunity, so connect with that person from your dream company. Start building a relationship and who knows where that connection will lead.



2. Recommendations

People say word of mouth is the most influential way to pass information, so why not have potential employers hear how awesome you are straight from the mouth of your previous employers? Well maybe not straight from their mouth, but you can have previous employers or supervisors leave recommendations about their experience with you on your LinkedIn. This gives people a good impression on what type of worker you are and what it’s like to work with you.


3. Professional Profile Picture

A picture is worth a thousand words and nothing says “I have my life together” like a professional profile picture. Make sure you take the time to get all dolled up, stand in front of that camera and give your best “I’m ready for the real world” smile.


4. Bullet Point Job Descriptions

It’s best to be clear and specific about what you did in your previous job positions. If potential employers are glancing through your LinkedIn, you want to make it easy for them to figure out where your experience lies. Simple bullet points of the job responsibilities you had will get your point across better than an essay on all of your daily tasks.


5. Endorsements

So you can moonwalk, speak fluent pig Latin and burp the alphabet? All great skills to have, but if someone doesn’t know you they may not believe you can do it. That’s where endorsements come in. Anyone you’re connected with can endorse you for a skill that you have listed. So hit up your fellow employees, classmates or employers who have seen your skills in action and ask them to endorse you.



Kaitlin Webb


Kaitlin Webb is a junior strategic communication major. Follow her on Twitter @KakeWebb1!