I always find it difficult to transition back to school from the working world. For those of you who did intern this past summer, I hope you had a great experience, made some amazing connections and added more substance to your resume. But all that work should not be forgotten just because you are back … Continue reading 5 Ways to Keep in Touch After Your Internship Ends
Last year, I was in the news and information track of the journalism major. I came to Ohio University as a freshman thinking I wanted to be a reporter and write for a newspaper, but I realized that dream was not for me anymore. I have always been the kind of person who needs a … Continue reading How PRSSA Helped Me Secure My Major
Announcements: Our annual holiday social will be on Dec. 8 at 26 Fern St. Wear your ugly sweaters! Upcoming networking trips: Charlotte and Columbus Member spotlight: Haley Bender @Haley_Nicole48 Tonight we welcomed Chuck Borghese, advertising professional and professor here at the Scripps School of Journalism. Advice on Resumes: Make It Professional - Don’t … Continue reading Nov. 27 Meeting Recap
The season of giving is upon us, which also means the season of getting is upon us. Many of us will be using this time of year to create a list of wishes that we will disperse amongst family and friends. I encourage you to be a “Strategic Wishlister.” This season is an opportunity to … Continue reading A PR Pro’s Holiday Wish-List
As you sit around a table in the coming week, filling your plate with delicious food and expressing gratitude for the things or people who mean most to you in your life, remember to thank yourself. I know what you are thinking. Why would I thank myself? Isn’t the purpose of this holiday season to … Continue reading Treat Yo’self? More Like Thank Yo’self.
Last week I was asked how I remain ethical within the scope of public relations. “Isn’t public relations and advertising essentially the manipulation of public perception?” This individual asked. “Yes,” I nodded my head, “it generally is.” There is no denying that public relations and advertising is part psychological. You have to enter into the minds … Continue reading The Ethical Dilemma of Public Relations
Storytelling is an ancient way to connect with people, but one that’s still extremely relevant today. Digital platforms, such as websites and social media allow us to tell stories to larger audiences and create conversations with them in more ways than one. The purpose of storytelling in marketing is to attract and engage people with … Continue reading Digital Storytelling via Matt Erney