Aaron is the current director of communications at Worthington Industries. Worthington Industries is a steel processor and producer steel consumer and building products.
Aaron is a Bobcat alumni and former member of Scripps PRSSA. Prior to working at Worthington Industries, Aaron worked at Fahlgren Mortine for 22 years. He has served as a mentor to the Scripps PRSSA chapter for several years.
Key Takeaways:
- A brand is a person, place or thing that is defined through experience and emotion, quality and quality, and beliefs and decisions.
- You sell the emotional value of the brand rather than the thing itself.
- You are the CEO of your own personal brand. If you do not build your brand, who will?
- Be present in everything that you do. If you ask questions rather than just sitting quietly, you will add value to your actions.
- Do not letting the struggle to start actions prevent you from doing them. Just get started!
- Highlight versatility when applying to positions.
Connect with Aaron on LinkedIn here.
