“My experience with the Bateman Case Study Competition” BY Lauren Reed

My first look at the ins and outs of a public relations campaign came from the Bateman Case Study competition. At the beginning of 2021, I was still a fresh member of Scripps PRSSA when I got exposed to last year’s campaign, Cultivating Change. I attended one of their focus groups over Zoom and wondered … Continue reading “My experience with the Bateman Case Study Competition” BY Lauren Reed

APRIL 11- TONY COLES, IHEART MEDIA

Tony Coles is the President of BIN: Black Information Network and Division President of Metro Markets for iHeartMedia. He was instrumental in the launch of BIN, the first and only audio network that provides 24/7 news and objective information with a full focus on the Black community. As President, he leads all operations for the … Continue reading APRIL 11- TONY COLES, IHEART MEDIA

APRIL 4- JASMINE GARCIA, SNAPCHAT

Jasmine Garcia is a Senior Account Manager at Snapchat, based out of Chicago IL. For the past 4+ years, Jasmine has worked with many prominent retailers to grow their advertising business on Snapchat. Jasmine Garcia is a 2014 cum laude graduate of the Scripps College of Communications, and majored in Strategic Communication with minors in … Continue reading APRIL 4- JASMINE GARCIA, SNAPCHAT

“Three brands that are changing the game on TikTok” BY MACY CANTRELL

It’s a known fact that TikTok has changed the way brands interact with consumers forever. However, some brands are taking risks to earn more engagement. Here are a few unexpected companies who are killing it on TikTok. Duolingo Duolingo, the language learning platform received 25.1 million views on one TikTok in November 2021. Many wonder … Continue reading “Three brands that are changing the game on TikTok” BY MACY CANTRELL

APRIL 6- MATT PRINCE, TACO BELL

Matt Prince currently heads Taco Bell's Public Relations and Brand Experience team. He also recently founded NetNetSynergy.com, a free resource site for students and young professionals in the PR and Marketing industries. In addition, Matt is an adjunct professor at Chapman University on Influencer Marketing. Matt has been recognized in ADWEEK's 31 Young Influentials List, and … Continue reading APRIL 6- MATT PRINCE, TACO BELL

“TALKING TECH: THE TRENDS YOU NEED TO KNOW” BY REBEKAH GREEN

As someone majoring in strategic communication and minoring in business analytics, the intersection between words, data and creativity excites me. As communication professionals, it is worthwhile to be aware of the technological landscape — both its assets and liabilities — that can impact companies, consumers and society. Artificial Intelligence (AI) Likely without even realizing it, … Continue reading “TALKING TECH: THE TRENDS YOU NEED TO KNOW” BY REBEKAH GREEN

“SPRING CLEANING: CLEAN UP FOR JOB APPLICATIONS THIS SPRING” BY OLIVIA STRAUSS

The first day of spring is March 20 and spring weather is already upon us. For college students, spring can mean a few things, but college students usually have one thing on their mind – jobs. While applying to jobs this spring, here are some ways you can clean up your applications and profiles to … Continue reading “SPRING CLEANING: CLEAN UP FOR JOB APPLICATIONS THIS SPRING” BY OLIVIA STRAUSS

MARCH 14- RYAN LYTLE, ADOBE

Ryan Lytle, a 2010 alumnus of the E.W. Scripps School of Journalism, was welcomed to our meeting on Monday, March 14th. Ryan currently holds the role of Director of Social Media at Adobe, where he manages a talented team comprised of social strategists, influencer marketers, community managers, creatives, and social analysts. Him and his team … Continue reading MARCH 14- RYAN LYTLE, ADOBE

February 28- DAN FARKAS, OHIO STATE UNIVERSITY

Dan Farkas is a Lecturer of Strategic Communication at Ohio State University, where he teaches courses on research, strategy, content creation, measurement, and analytics. The BBC and Mashable are some of the media outlets that have featured Dan as a thought leader on the changing landscape of strategic communication and how we can make the … Continue reading February 28- DAN FARKAS, OHIO STATE UNIVERSITY

February 21- BOBCATS, LET’S LEARN ABOUT LYMPHOMA

Client is The Lymphoma Research Foundation with one goal: to increase awareness of AYA Lymphoma.Lymphoma is a cancer of the lymphatic system.Prevention steps:Stay Active (ex. running, weight lifting or dancing)Manage stress (ex. journaling, yoga or baking)Eat healthy (ex. Omega 3's, seeds, nuts or leafy vegetables)Monitor symptoms (ex. keep updated on warning signs and symptoms)Check out … Continue reading February 21- BOBCATS, LET’S LEARN ABOUT LYMPHOMA