The PR Profession, as Told by John Mulaney

Sometimes, being a young PRofessional has its share of trials and tribulations. In a high-stress, fast-paced work environment, it’s easy to burn out or get overwhelmed. Luckily, we have godsends, like one John Mulaney, to help us unwind and laugh away our troubles. Much can be learned from his unique and captivating style of storytelling, … Continue reading The PR Profession, as Told by John Mulaney

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Experiential Marketing: A “New” Frontier

What is experiential marketing? It is immersing someone in a brand in order to educate, engage and persuade them. It goes beyond a commercial showing the benefits of a product or service, beyond an eye catching billboard and beyond a Tweet or Instagram post. It is a branch of marketing that is on the rise … Continue reading Experiential Marketing: A “New” Frontier

Why Words Matter: Bobcat Student Orientation

As a journalism student majoring in Strategic Communication, I always knew words were important. Oh boy, did I know! I’ve considered the thesaurus to be one of my best friends since my freshman year of high school. Just kidding, that would be pathetic. How weird would I look if I started spilling all my secrets … Continue reading Why Words Matter: Bobcat Student Orientation

5 Things You Should Know About Cambridge Analytica

You have probably heard or seen the words “Facebook” and “Cambridge Analytica” a lot recently. But, have you taken the time to understand what all the hubbub is about? It probably affected you in some way, shape or form. This blog will give you five things you should know to simplify the story. Cambridge Analytica … Continue reading 5 Things You Should Know About Cambridge Analytica

Event Planning for Dummies

This past school year, I served as the Vice President of Social Affairs for Scripps PRSSA. My responsibilities included cultivating relationships through coordinating multiple events both on a local and a statewide level. Thankfully, our Chapter is filled with many supportive members who love interacting and networking with others, so it made my job a … Continue reading Event Planning for Dummies

Senior Farewell “These Bricks” | Taylor Dilley

2018 always seemed like a far-off year that I simply used to fill out the “expected graduation year” section of job and internship applications. Yet, here we are on the final day of April 2018. In five short days, everything that I’ve grown accustomed to in the last four years will change. Because I’m going … Continue reading Senior Farewell “These Bricks” | Taylor Dilley

Senior Farewell “Cheers to New Beginnings” | Sara Defibaugh

“It’s weird. I feel like it won’t hit me until everyone is returning to Athens and, well, I’m not.” This is my typical response when people ask me how I feel about graduating soon. For the past few years, my lifestyle has been very… college; and not just “college” but Ohio University “college”. While I … Continue reading Senior Farewell “Cheers to New Beginnings” | Sara Defibaugh