When I started college as a wide-eyed freshman, social media was merely a pastime for me. As I became more involved in PRSSA, my perspective changed. I quickly learned that social media is a tool that provides unlimited professional development opportunities. LinkedIn has emerged as the go-to platform for professionals worldwide. LinkedIn enables students to establish connections with Public Relations professionals across the country. As a frequent LinkedIn user, I am always researching different ways to improve my posts. With internship season just around the corner, these tips will help you craft the perfect post to showcase your experience and connect with professionals.
Create a captivating headline
Whether you are posting about an internship or a new student organization you have joined, start your post with an interesting headline. It is the first thing your network sees, so make it count. Showcasing your academic accomplishments can be a powerful way to demonstrate your expertise and commitment to your field. When drafting your post headline, clearly spotlight the accomplishment or achievement. An interesting headline will pique employers’ curiosity and entice them to read your entire post.
Keep it concise
In today’s fast-paced digital world, attention spans are shorter than ever. To craft the perfect post, focus on being concise. Though LinkedIn allows for longer-form content, aim to convey your message in a short format. Try and keep your posts within the 150–300-word range. That ensures your message is delivered without overwhelming your readers. Brevity also makes your post easily scannable. Potential employers could be scanning your posts to find your achievements and experience, so keep it brief.
Engage with your Connections
Be responsive to comments on your post. Doing so is not only polite but also encourages more interactions with your profile. When someone leaves a thoughtful comment or asks a question, take the time to reply. Engaging in these conversations not only boosts your post visibility but also demonstrates your active presence on the platform.
Post at optimal times
Timing can significantly impact your post reach and engagement. To craft the perfect LinkedIn post, consider the best times to publish. Typically, weekdays and business hours garner higher engagement. Try to experiment with posting at different times to determine when your specific audience is most active. The right timing can make a substantial difference in how many people see and interact with your post.
With these tips in your toolkit, you are well-prepared to make your next LinkedIn post. Don’t be afraid to showcase your experiences and skills as you venture into the world of internships and professional opportunities.
Avery Ochs is a junior studying Strategic Communications and working towards a minor in marketing and a social media certificate at Ohio University. She currently serves as Scripps PRSSA’s Vice President of External Relations.