November 20 — Theresa Ianni, ServiceNow

Theresa is a Senior PR Manager at ServiceNow, an enterprise software company. In her role, she leads external communications for two major product lines and the Global People Team, including the Chief People Officer.

Theresa has nearly 10 years of experience driving media relations, executive visibility, and thought leadership strategy for enterprise technology companies. She started her career at Walker Sands and spent five years at Edelman. She is a Cleveland native and graduated with a degree in Strategic Communications from the E.W. Scripps School of Journalism at Ohio University. During her time at OU, she was involved in PRSSA, a member of the Bateman team and on the PRSSA executive board.

Key Takeaways

  • Everyone has a different perspective
  • Agency and in-house both have benefits
  • In-house has more of a spectrum of age and experience
  • Many in-house places use agencies as counselor
  • More development may be available at agencies
  • Your team can make or break you experience with a company

Connect with Theresa.

Lauren Reed is a senior at Ohio University’s E.W. Scripps School of Journalism, where she studies journalism – strategic communication. She currently serves as Scripps PRSSA’s Vice President of Public Relations. Connect with Lauren on LinkedIn here and Twitter here!

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