Colin Pacelli is the global media manager at FPS at Electronic Arts (EA), a global leader in digital interactive entertainment. At EA, he analyzes spending and grows players for games such as Apex Legends and Battlefield.
Colin began his career in insights and research at Vizeum. He has also worked at AKQA, Essence and Intel. He started working at EA in 2023. He graduated with a degree in Journalism, Strategic Communication from the E.W. Scripps School of Journalism at Ohio University. While at Ohio University, he participated in the Ohio University Advertising Association. He currently lives in San Francisco.
Key Takeaways
- You will work with both people you like and people who butt heads with you.
- When working directly with a brand, it can be easier to see the complete picture of the company.
- An excellent way to get a jump on finding jobs with an ad agency is to follow AdWeek, MediaPost, and LinkedIn. When an agency has an account under review or recently won, it will often be hiring.
- Storytelling is more important than ever. People have shorter attention spans. Advertisers must stay relevant to current culture.
- Take care of your mental health by taking PTO, getting outside and talking with friends. Trust the process and the journey.
- Get comfortable with pushing back. Learn how to prioritize tasks and say no.
- It is a small industry, so never burn bridges.
- Don’t be afraid to put yourself out there. Learn to put yourself in uncomfortable situations.
- It is okay not to know everything. Stay curious and keep asking questions.
- Remember to have fun.
Connect with Colin on LinkedIn.
