Background:
Allison Kral is a Senior Marketing Consultant at Ready North in Cleveland, Ohio. She graduated from Ohio University in 2014 with a degree in magazine journalism. She has over ten years of experience in digital marketing, content creation and editing.
She previously worked for six years at North Coast Media, a B2B publishing company. Her career has spanned multiple industries, allowing her to develop expertise in content strategy, email marketing, video production and social media management.
Key Takeaways:
- Be flexible and open to continuous learning throughout your career.
- Don’t limit your job search to a single industry; diverse experiences can build valuable skills.
- Agency life is fast-paced but offers a wide range of experiences across industries.
- Building strong client relationships is crucial for success in both B2B and agency work.
- Quantify your achievements on your resume and tailor it to each job application.
- Use tools like ChatGPT to optimize your resume and identify keywords for applicant-tracking systems.
- For interviews, prepare thoroughly, tell cohesive stories and highlight your successes.
- Networking is key—build relationships with peers, alumni and professors while at university.
- Take courses outside your major to explore new interests and gain a broader skill set.
Connect with Allison on LinkedIn here.
Henry Gorsuch is a Journalism Strategic Communications major with a minor in Marketing and can be found on LinkedIn here.