Background:
Lori Magno is the Vice President of Corporate Culture at Digitas Boston, a full-service ad agency in Boston, Massachusetts. She specializes in event planning, budgeting, marketing and creative leadership. She graduated from Los Angeles Valley College with degrees in Motion Picture Production and English.
Key Takeaways:
Educating Clients: It’s essential to educate clients on realistic expectations, particularly regarding “viral” content and the cost of effective marketing. It’s important to communicate clearly and back your advice with data and past results.
Adapting to Rapid Change: The marketing and public relations landscape evolves quickly. Be adaptable and prepare for shifts in industry trends and new platforms.
Networking and Internships: Follow companies you’re interested in on LinkedIn to stay informed about job opportunities. That’s usually where they’ll post applications first. If you’re looking to enter the workforce, it’s important to find out if a job is real or pipeline.
Client Relationships: Strong client relationships are built on understanding and addressing their needs, even when expectations are unrealistic. Handle these conversations with patience and a willingness to educate.
Unexpected Challenges: Projects can face legal, financial or other challenges that might delay them. Stay flexible and focus on meeting your deadlines.
Professional Etiquette: Be kind to support staff like reception and AV teams, as they play crucial roles in your projects.
Always Be Aware: Always assume a microphone is on. Be mindful of what you say, even when you think no one is listening.
Connect with Lori Magno on LinkedIn here.
Henry Gorsuch is a Journalism Strategic Communications major with a minor in Marketing and can be found on LinkedIn here.