Background:
Maggie Old is the Senior Specialist of Social Media Strategy at Bath & Body Works. She graduated from Ohio University in 2022 with a degree in Visual Communication, specializing in the Multimedia Track. In addition, she minored in Advertising and Public Relations and earned certificates in Social Media and Strategic Leadership.
During her time at Ohio University, Maggie was actively involved in campus organizations, serving as President of both the Women’s Panhellenic Association (now known as the College Panhellenic Council) and the Delta Zeta chapter. She also held leadership roles within BobcaThon Dance Marathon and was the Communications Director for the University Program Council.
Key Takeaways:
- Maggie’s career path includes roles at Qnary, Delta Zeta headquarters, DSW and now Bath & Body Works, where she advanced from social media analyst to a higher role through hard work and adaptability.
- At Bath & Body Works, she handles social media strategy, community management, analytics and content creation, giving her creative freedom across platforms.
- Maggie discussed Bath & Body Works’ unique collaborations, like their Netflix-themed products, showcasing innovative partnerships to engage specific audiences.
- Bath & Body Works no longer targets “everyone 8 to 80,” instead adapting to pressures like savings, debt and changing family dynamics in their marketing approach.
- Maggie navigated challenges like job rejections and company changes by staying adaptable and embracing new opportunities. She leaned into learning through trial and error and focused on building connections to keep moving forward.
- Her key advice: stay persistent, track your accomplishments, don’t let work consume your life and be your own biggest advocate—speak up and seize opportunities, even if it feels risky.
Connect with Maggie Old on LinkedIn here.
Henry Gorsuch is a Journalism Strategic Communications major with a minor in Marketing and can be found on LinkedIn here.