About:
Vivian Moussa is a Communications Specialist at HearUSA, a company that makes hearing aids and focuses on hearing health. She graduated from Ohio University in 2021 with a degree in Journalism, specializing in Strategic Communication and a minor in Fashion Merchandising along with a Social Media Certificate.
During her time at Ohio University, Vivian was actively involved in leadership roles, serving as President of Scripps PRSSA and VP of Social Media. She also contributed to 1804 Communication, a student-run agency, and gained valuable experience through roles with The Office of Global Opportunities and Advancement Communications Marketing.
Before joining HearUSA, Vivian worked at Wendy’s as a Strategic Brand Communications Coordinator and interned at Allied Global Marketing, Amsdell Companies and Belle Communication. Her diverse experiences have shaped her into a dynamic communicator with a passion for strategic brand storytelling.
Key Takeaways:
- Transitioning to Post-Grad Life: Adjusting to a 9-to-5 schedule can be tough. Building a routine that balances work and personal life is crucial to managing stress and maintaining energy. Workplace culture and the people you work with are key to enjoying your job.
- Career Growth: Your first job after college won’t be your last. Vivian moved from Wendy’s to HearUSA for a better opportunity and salary. Networking can help, but don’t underestimate the power of persistence—Vivian secured her role at Wendy’s by proactively reaching out on LinkedIn to resolve application issues.
- Skills and Responsibilities: Vivian’s role at HearUSA spans internal communications, content creation, social media, influencer marketing, earned media, event planning and budget management. She stated the importance of being a strategic storyteller and understanding key tools like Excel, Google Analytics and CRM systems.
- Balancing Passion and Profession: Prioritize self-care and make time for hobbies and relationships. Trying new things and connecting with like-minded people can make life worthwhile outside of work.
- Perspective on Success: Everyone is figuring things out—it’s okay to not have everything perfect. Take a breath, embrace the moment and remember: “We work in PR, not the ER.” Find joy in what you do and don’t take life too seriously.
Connect with Vivian on LinkedIn here.
Henry Gorsuch is a Journalism Strategic Communications major with a minor in Marketing and can be found on LinkedIn here.