About:
Andrew Gribble is the Director of Digital and Social Media for the Cleveland Browns. He oversees the team’s digital strategies and content, engaging fans through various online platforms. Before joining the Browns, Andrew worked as a sports writer for AL.com, covering University of Alabama athletics. He also reported on University of Tennessee athletics for the Knoxville News Sentinel. Andrew graduated Ohio University in 2008 with a degree in Journalism and minors in History and Business.
Key Takeaways:
Early Career:
- Worked at the Post and interned at Birmingham News and MLB.com.
- Worked as a sports reporter at Opelika-Auburn News (Auburn University athletics) and later at Knoxville News Sentinel and AL.com, covering high-profile college sports.
- Transitioned from traditional journalism to in-house roles, prioritizing work-life balance after burnout experiences.
Role at Cleveland Browns
- In-House Writer (2014–2019):
- Blended PR and traditional journalism. Handled confidential info and sponsored content.
- Focused on niche stories not covered by external media.
- Leadership (2019–Present):
- Became the Senior Manager of Digital Media in (2019), overseeing editorial and social media.
- Promoted to Director of Digital & Social Media (2022). Reports directly to SVP of Marketing.
- Manages editorial, social strategy, SEO, web analytics and design for cohesive branding.
- Drives revenue via digital sponsorships (infinite inventory requiring constant tracking).
Social Media Strategy
- Platforms: Active on X, Facebook, Instagram, Threads, TikTok and YouTube (6.5M+ followers).
- 2022 Reboot: Developed a distinct brand voice through months of discovery; adjusts tone per platform/audience.
- Gameday Tactics: “Flood the zone” after wins; assign dedicated staff per platform.
- Key Skills: Creativity, video/photo editing, analytics and thick skin (critical for handling criticism).
Metrics & Analytics
- Track engagement (likes, reposts and replies), video views, follower growth, NFL rankings and external media coverage.
- Prioritize mobile-first design, SEO and email/SMS marketing (fast-growing channels).
Lessons & Philosophies
- Adaptability: Shifted from traditional journalism to digital leadership.
- Work-Life Balance: Learned from burnout; prioritizes health and family.
- Sponsorship Integration: Balances creative content with sponsor demands seamlessly.
- Team Culture: Values collaboration, innovation and staying ahead in a competitive digital landscape.
Connect with Andrew on LinkedIn here.
Henry Gorsuch is a Journalism Strategic Communications major with a minor in Marketing and can be found on LinkedIn here.