Greenwashing – How Companies Unsustainably Lie

I’m sure many of us have heard of the concept of greenwashing, the deceptive tactic companies use to exaggerate or lie about their efforts toward sustainability. With Earth Day happening just a couple days ago, I wanted to talk about the ways companies deceive consumers into believing that they are earth-conscious.

Fake Labels

Brands will often use false, uncertified eco-friendly labels. These small little details can persuade consumers to believe that a brand uses sustainable methods to create their products or sustainable materials to package their products.

Deceptive Wording

There are very loose regulations around the words that brands can and cannot use. This means it’s very easy for brands to use phrases like “earth-friendly,” “natural” and “ocean-friendly.” The next time you’re looking for a natural product, make sure the ingredients and bottle materials match the wording on the bottle. 

Making It Green

Some companies approach to green washing is as simple as making the packaging green. 

These are just a few ways that companies deceive consumers into believing their products are “all natural” or “earth-friendly.” With the rise of the Internet, it’s easier than ever for brands to claim or fabricate advertising that decieves consumers into believing that the company is making a greater effort for sustainability than they really are. I know that I’ve believed false eco-freindly labels before, so don’t feel bad if you have too. So, look out for false labels this Earth month and let’s hope that brands will better and be more honest in the future. Until the day that brands do better, make sure the next time you’re looking for a natural product, remember to do your own research, check for misleading wording, labels and packaging.