Author: scrippspr

In today's digital landscape, integrating artificial intelligence (AI) into advertising strategies has become paramount for brands striving to stay ahead of the curve. AI is not just a buzzword; it's a transformative force reshaping how businesses connect with their target audience, optimize campaigns and drive ROI. Let's delve into the trends and strategies that highlight … Continue reading Unleashing the Potential: Harnessing the Power of AI in Advertising — Isabel Mattern →

Mary Ellen Smalley is the director of brand and cause awareness at the Dave Thomas Foundation for Adoption, a nonprofit public charity dedicated to finding permanent homes for children waiting in foster care in the United States and Canada. At the Dave Thomas Foundation, she works with earned media. Mary Ellen began her career in journalism, … Continue reading April 1— Mary Ellen SMalley, Dave Thomas foundation for Adoption →

Kathy Santen is the Senior Corporate Event Manager at the Cincinnati Insurance Company. She has previously worked in event planning at the Cincinnati Convention Center and hotels in the Cincinnati area and in sales. She graduated from the University of Cincinnati with a degree in Communication Arts. Key Takeaways Learn to eat the elephant by … Continue reading March 18 — Kathy Santen, The Cincinnati Insurance company →

Scripps PRSSA hosted an internship panel on March 4, 2024. The chapter welcomed four panelists: Allison Young, Avery Ochs, Margaret Fox and Isabel Mattern.  Allison, the Scripps PRSSA chapter president, is a senior majoring in communication studies, minoring in advertising & public relations and pursuing a social media certificate. Allison has been an intern on … Continue reading March 4 — Internship PANEL →

Meg Omecene is the Senior Manager of Corporate Communications at Visa. Some of her past roles have included Director of Communications at Miss Universe Organization and Associate Strategist for Endeavor Global Marketing (now 160over90). She recently won the PRSA Silver Anvil Award of Excellence. She graduated from Ohio University in 2016 with a Journalism, Strategic … Continue reading FEBRUARY 26 — Meg Omecene and Erica Stonehill, Visa →

Caleigh Bourgeois is the senior director of public affairs at Antenna Group, a company that partners with companies in high-growth and high-impact markets that bring sustainable and equitable innovations and solutions to life. At Antenna Group, she was an establishing member of the public affairs and crisis management divisions. Caleigh began her career in broadcast journalism. … Continue reading February 19 — Caleigh Bourgeois, Antenna Group →

                   New Year, New Me. This phrase has, I’m sure, been all over your social media feeds. I’m someone who likes to set goals, so I enjoy the fresh start of a new year. This year, I challenged myself to partake in the No New Stuff Challenge – the rule … Continue reading I didn’t buy anything new for a month — here’s what I learned —Margaret Fox →

It’s been a while since a new restaurant has come to Court Street. When I saw a sticker for Mac Shack placed on an empty building next to Jimmy John’s last spring, I was excited. Fast forward to spring 2023, Mac Shack is now open and, of course, I had to try it out on … Continue reading A New Late-Night Craving: Mac Shack – Sam Spinale →

At Ohio University Megan Malloy studied Integrated Marketing Communications, a major she created. Now, Malloy is a Vice President at Ketchum. During her career she has overseen campaign development, tactical execution and media strategy for a range of clients, including Néstle, Hershey, Hain Celestial Group, Hilton and more. She’s been instrumental in orchestrating numerous award-winning … Continue reading January 30 – Megan Malloy, Ketchum →

At first glance, Prince Harry’s memoir might seem like a PR nightmare. TikTok users have taken the audio recording of his book and plastered the most intimate parts all over the site. Most videos are of people mocking the book or judging how personal the details are. I must admit, these are details I wouldn’t … Continue reading Prince Harry’s Memoir: A PR Dream Or Nightmare? – Maxwell Burton →