Blog

Background: Maggie Old is the Senior Specialist of Social Media Strategy at Bath & Body Works. She graduated from Ohio University in 2022 with a degree in Visual Communication, specializing in the Multimedia Track. In addition, she minored in Advertising and Public Relations and earned certificates in Social Media and Strategic Leadership.  During her time … Continue reading October 7 – Maggie Old, Bath & Body Works →

Background: Natalie Butko is the Global Corporate Communications Associate at Ocean Spray. She graduated from Ohio University in the spring of 2019 with a BSJ in Strategic Communication and a Marketing minor. She was involved in PRSSA and a student-run PR firm called Successions. Before her current role, she interned at Kennywood Amusement Park and … Continue reading September 30 – Natalie Butko, Ocean Spray →

Background: Lori Magno is the Vice President of Corporate Culture at Digitas Boston, a full-service ad agency in Boston, Massachusetts. She specializes in event planning, budgeting, marketing and creative leadership. She graduated from Los Angeles Valley College with degrees in Motion Picture Production and English. Key Takeaways: Educating Clients: It’s essential to educate clients on … Continue reading September 23 – Lori Magno, Digitas Boston →

Background: Allison Kral is a Senior Marketing Consultant at Ready North in Cleveland, Ohio. She graduated from Ohio University in 2014 with a degree in magazine journalism. She has over ten years of experience in digital marketing, content creation and editing. She previously worked for six years at North Coast Media, a B2B publishing company. … Continue reading September 16 – Allison Kral, Ready North →

Aaron Brown is the Director of Corporate Communications at Worthington Enterprises, a company specializing in steel manufacturing. He's an Ohio University alumni and was a former Scripps PRSSA member.  Before joining Worthington Enterprises, Aaron worked at Fahlgren Mortine for 22 years. He’s mentored and spoken at our chapter for several years. Aaron talked about important … Continue reading September 9 – Aaron Brown, Worthington Enterprises →

Jarrett Dunbar is the director of P&C, marketing and corporate development proactive PR at Nationwide. There, he develops strategy for public relations efforts supporting businesses within Nationwide. He graduated from Ohio University in 1998 with a B.S. in Broadcast Journalism. In addition to Nationwide, he has had experience as a sports anchor and photographer for … Continue reading April 15 – Jarrett Dunbar, Nationwide →

Nikki Lanka is a Communications Consultant at the Washington State Department of Health. There, she writes, edits and manages projects for the Disease Control and Health Statistics division.  She graduated from Ohio University in 2014 with a bachelor’s degree in journalism. Since then, she’s had experiences in communications roles for state governments and has also … Continue reading April 8 – Nikki Lanka, Washington State Department of Health →

In today's digital landscape, integrating artificial intelligence (AI) into advertising strategies has become paramount for brands striving to stay ahead of the curve. AI is not just a buzzword; it's a transformative force reshaping how businesses connect with their target audience, optimize campaigns and drive ROI. Let's delve into the trends and strategies that highlight … Continue reading Unleashing the Potential: Harnessing the Power of AI in Advertising — Isabel Mattern →

Mary Ellen Smalley is the director of brand and cause awareness at the Dave Thomas Foundation for Adoption, a nonprofit public charity dedicated to finding permanent homes for children waiting in foster care in the United States and Canada. At the Dave Thomas Foundation, she works with earned media. Mary Ellen began her career in journalism, … Continue reading April 1— Mary Ellen SMalley, Dave Thomas foundation for Adoption →

Letter From Diversity Committee Leader, Maxwell Burton As the diversity committee, we wanted to find a way to celebrate National Women's History Month. To honor our female-dominated field, we wrote two pieces to publish on the chapter blog. In the first piece, we highlight three organizations working to even the playing field and remove the … Continue reading National Women’s History month – The Diversity committee →