In today's digital landscape, integrating artificial intelligence (AI) into advertising strategies has become paramount for brands striving to stay ahead of the curve. AI is not just a buzzword; it's a transformative force reshaping how businesses connect with their target audience, optimize campaigns and drive ROI. Let's delve into the trends and strategies that highlight … Continue reading Unleashing the Potential: Harnessing the Power of AI in Advertising — Isabel Mattern
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April 1— Mary Ellen SMalley, Dave Thomas foundation for Adoption
Mary Ellen Smalley is the director of brand and cause awareness at the Dave Thomas Foundation for Adoption, a nonprofit public charity dedicated to finding permanent homes for children waiting in foster care in the United States and Canada. At the Dave Thomas Foundation, she works with earned media. Mary Ellen began her career in journalism, … Continue reading April 1— Mary Ellen SMalley, Dave Thomas foundation for Adoption
National Women’s History month – The Diversity committee
Letter From Diversity Committee Leader, Maxwell Burton As the diversity committee, we wanted to find a way to celebrate National Women's History Month. To honor our female-dominated field, we wrote two pieces to publish on the chapter blog. In the first piece, we highlight three organizations working to even the playing field and remove the … Continue reading National Women’s History month – The Diversity committee
March 25 — Colin Pacelli, EA
Colin Pacelli is the global media manager at FPS at Electronic Arts (EA), a global leader in digital interactive entertainment. At EA, he analyzes spending and grows players for games such as Apex Legends and Battlefield. Colin began his career in insights and research at Vizeum. He has also worked at AKQA, Essence and Intel. He … Continue reading March 25 — Colin Pacelli, EA
March 18 — Kathy Santen, The Cincinnati Insurance company
Kathy Santen is the Senior Corporate Event Manager at the Cincinnati Insurance Company. She has previously worked in event planning at the Cincinnati Convention Center and hotels in the Cincinnati area and in sales. She graduated from the University of Cincinnati with a degree in Communication Arts. Key Takeaways Learn to eat the elephant by … Continue reading March 18 — Kathy Santen, The Cincinnati Insurance company
March 4 — Internship PANEL
Scripps PRSSA hosted an internship panel on March 4, 2024. The chapter welcomed four panelists: Allison Young, Avery Ochs, Margaret Fox and Isabel Mattern. Allison, the Scripps PRSSA chapter president, is a senior majoring in communication studies, minoring in advertising & public relations and pursuing a social media certificate. Allison has been an intern on … Continue reading March 4 — Internship PANEL
FEBRUARY 26 — Meg Omecene and Erica Stonehill, Visa
Meg Omecene is the Senior Manager of Corporate Communications at Visa. Some of her past roles have included Director of Communications at Miss Universe Organization and Associate Strategist for Endeavor Global Marketing (now 160over90). She recently won the PRSA Silver Anvil Award of Excellence. She graduated from Ohio University in 2016 with a Journalism, Strategic … Continue reading FEBRUARY 26 — Meg Omecene and Erica Stonehill, Visa
February 19 — Caleigh Bourgeois, Antenna Group
Caleigh Bourgeois is the senior director of public affairs at Antenna Group, a company that partners with companies in high-growth and high-impact markets that bring sustainable and equitable innovations and solutions to life. At Antenna Group, she was an establishing member of the public affairs and crisis management divisions. Caleigh began her career in broadcast journalism. … Continue reading February 19 — Caleigh Bourgeois, Antenna Group
I didn’t buy anything new for a month — here’s what I learned —Margaret Fox
New Year, New Me. This phrase has, I’m sure, been all over your social media feeds. I’m someone who likes to set goals, so I enjoy the fresh start of a new year. This year, I challenged myself to partake in the No New Stuff Challenge – the rule … Continue reading I didn’t buy anything new for a month — here’s what I learned —Margaret Fox
February 12 — Women in the Workforce
On Monday, February 12, Scripps PRSSA hosted the annual Women in the Workforce Panel. This panel, managed and run by the Diversity Committee, is designed to open up conversations about women’s experiences in the workplace and how to navigate the workplace as a woman. It is also meant to foster conversation about how to continue … Continue reading February 12 — Women in the Workforce