February 28- DAN FARKAS, OHIO STATE UNIVERSITY

Dan Farkas is a Lecturer of Strategic Communication at Ohio State University, where he teaches courses on research, strategy, content creation, measurement, and analytics. The BBC and Mashable are some of the media outlets that have featured Dan as a thought leader on the changing landscape of strategic communication and how we can make the … Continue reading February 28- DAN FARKAS, OHIO STATE UNIVERSITY

The commercials from Super Bowl LVI raised the bar

By Jack Hiltner Lindsay Lohan & Planet Fitness Lindsay Lohan ruled the early 2000’s entertainment industry and then the news cycles shortly afterwards. Gen-Z was raised with the knowledge of her iconic performance in “Mean Girls” and “The Parent Trap” and then cast aside as the film industry went on and she made questionable decisions. … Continue reading The commercials from Super Bowl LVI raised the bar

February 21- BOBCATS, LET’S LEARN ABOUT LYMPHOMA

Client is The Lymphoma Research Foundation with one goal: to increase awareness of AYA Lymphoma.Lymphoma is a cancer of the lymphatic system.Prevention steps:Stay Active (ex. running, weight lifting or dancing)Manage stress (ex. journaling, yoga or baking)Eat healthy (ex. Omega 3's, seeds, nuts or leafy vegetables)Monitor symptoms (ex. keep updated on warning signs and symptoms)Check out … Continue reading February 21- BOBCATS, LET’S LEARN ABOUT LYMPHOMA

“PRSSA X BOBCATHON” BY CHARLIE KNOX

BobcaThon is a year-long fundraiser at Ohio University that benefits the RonaldMcDonald House Charities of Central Ohio. Their mission, in conjunction with RMHC, is to unite the Ohio University and Athens community in a tradition that raises funds and awareness for children with serious illnesses and their families. It all culminates with a 12 hour … Continue reading “PRSSA X BOBCATHON” BY CHARLIE KNOX

February 14- DAN BURGESS, DOE ANDERSON

Scripps PRSSA welcomed Dan Burgess to our meeting on Monday, February 14. A superb writer and tactical strategist, Dan directed Doe Anderson’s Public Relations operation for 25 years in Louisville, KY. In addition to his administrative duties with the PR division, Dan also designed and directed major PR programs for Louisville Slugger, Maker’s Mark bourbon, … Continue reading February 14- DAN BURGESS, DOE ANDERSON

February 7- PAUL ROETZER, PR 20/20

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers … Continue reading February 7- PAUL ROETZER, PR 20/20

JANUARY 31- CASEY ROMANY, PEPSICO

Scripps PRSSA welcomed Casey Romany to our meeting on Monday, January 31. Casey is the Director of Brand Building for the North American Foodservice team at PepsiCo. She also worked on the Sports, Pepsi Brand, and Global innovation teams at PepsiCo. Before joining PepsiCo, Casey worked at Major League Soccer, IMG, and Blink Fitness. In … Continue reading JANUARY 31- CASEY ROMANY, PEPSICO

“HOW TO STAY ORGANIZED IN THE INTERNSHIP AND POST-GRAD JOB SEARCH” BY KELLY LAMBERS

It’s the question we’re all asking ourselves: how do I keep everything organized when looking for a potential job or internship? It’s something that isn’t easier to master. It can be stressful, not knowing where to start. Here’s some tips: Create an excel sheet Creating this will only make it easier to organize your applications. … Continue reading “HOW TO STAY ORGANIZED IN THE INTERNSHIP AND POST-GRAD JOB SEARCH” BY KELLY LAMBERS

JANUARY 24- KAYLA CARPENTER, MATTEL

Scripps PRSSA welcomed Kayla Carpenter to our meeting on Monday, January 24. Kayla is a manager on the Barbie Global Brand Marketing team at Mattel. She started off her career at Ohio University, on the strategic communications track at the E.W. Scripps School of Journalism. Kayla leads marketing strategy for Barbie fashion, environmental impact, and … Continue reading JANUARY 24- KAYLA CARPENTER, MATTEL

THE BRITNEY SPEARS METHOD: “BREAK THE ICE” WITH NEW CONNECTIONS By KALEB GONGWER

For graduating seniors, transitioning to the real world can be a scary thing. Where do I find a job? Who do I talk to? How do I talk to them? It’s essential to network yourself and build a foundation of professionals, but the intimidation and weight of making cold calls is a heavy pursuit. As … Continue reading THE BRITNEY SPEARS METHOD: “BREAK THE ICE” WITH NEW CONNECTIONS By KALEB GONGWER