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In the evolving world of public relations, gaining hands-on experience in public relations is crucial for college students. It’s no longer enough to rely solely on classroom learning; today’s PR landscape demands practical skills that help graduates stand out to potential employers.   A study of 1,000 public relations job ads shows that while traditional skills … Continue reading How College Students Can Gain Experience in Public Relations  →

Backgrounds: Margaret Fox Margaret is a Marketing Coordinator at Siemens Digital Industries Software. She graduated from Ohio University in May 2024 with a B.S. in Journalism, specializing in Strategic Communications and a minor in Business Analytics. Sam Spinale Sam works as a Social Media Manager at Creative Ave. She completed her degree in Journalism - … Continue reading November 4 – Recent Grad Panel →

Background: Jacqueline Lorenzo-Jones is the Vice President of Consumer Brand Strategy at Ketchum, specializing in PR for top consumer brands. She's a 2011 graduate of Ohio University with a degree in Journalism and Public Relations. Lorenzo-Jones was actively involved in PRSSA, which helped spark her passion for brand communications.  She has extensive experience as a … Continue reading October 28 – Jacqueline Lorenzo-Jones, Ketchum →

Background: Courtney LeBlanc is the Group Brand Director at Callen, where she leads brand strategy and creative initiatives. She holds a Master’s degree in Global Marketing, Communications and Advertising from Emerson College in Boston, Massachusetts.  Before Callen, LeBlanc served at restaurants, worked as a customer service representative, became the Global Account Director at Wieden + … Continue reading October 21 – Courtney LeBlanc, Callen →

Internships are a way for undergraduate students to gain experience and enter the workforce. However, it’s become increasingly harder for students to find an undergraduate internship. According to Strada’s National Survey of College Internships 2023 report, 63% of students who wanted internships couldn’t secure them due to obstacles like course loads, lack of selection or … Continue reading How LinkedIn helps students find undergraduate internships →

Background: Brooke Bunce is the Director of Global Social Media & Content Strategy at NARS Cosmetics. She's a 2014 graduate of Ohio University and earned a degree in journalism with a focus on magazine journalism. During college, Bunce was involved in Thread Magazine where she served as managing editor. Throughout her career, Bunce worked in … Continue reading October 14 – Brooke Bunce, NARS Cosmetics →

Background: Maggie Old is the Senior Specialist of Social Media Strategy at Bath & Body Works. She graduated from Ohio University in 2022 with a degree in Visual Communication, specializing in the Multimedia Track. In addition, she minored in Advertising and Public Relations and earned certificates in Social Media and Strategic Leadership.  During her time … Continue reading October 7 – Maggie Old, Bath & Body Works →

Background: Natalie Butko is the Global Corporate Communications Associate at Ocean Spray. She graduated from Ohio University in the spring of 2019 with a BSJ in Strategic Communication and a Marketing minor. She was involved in PRSSA and a student-run PR firm called Successions. Before her current role, she interned at Kennywood Amusement Park and … Continue reading September 30 – Natalie Butko, Ocean Spray →

Background: Lori Magno is the Vice President of Corporate Culture at Digitas Boston, a full-service ad agency in Boston, Massachusetts. She specializes in event planning, budgeting, marketing and creative leadership. She graduated from Los Angeles Valley College with degrees in Motion Picture Production and English. Key Takeaways: Educating Clients: It’s essential to educate clients on … Continue reading September 23 – Lori Magno, Digitas Boston →

Background: Allison Kral is a Senior Marketing Consultant at Ready North in Cleveland, Ohio. She graduated from Ohio University in 2014 with a degree in magazine journalism. She has over ten years of experience in digital marketing, content creation and editing. She previously worked for six years at North Coast Media, a B2B publishing company. … Continue reading September 16 – Allison Kral, Ready North →