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A single press release can spark a movement, a bold campaign can challenge the status quo, and a powerful story can amplify voices that deserve to be heard. Women in public relations have been doing this for generations, shaping the industry one message at a time. Women’s History Month is a time to celebrate the … Continue reading Women’s History Month →

About the Interns: Isabel MatternIsabel is a senior at Ohio University majoring in journalism, with a minor in marketing and a certificate in social media. She is passionate about strategic communication and has gained experience through various roles in PR and marketing. Isabel was recently recognized as the 2024 Most Outstanding Stickell Fellow, making her … Continue reading March 3 – Internship Panel Recap →

Source: Unsplash January was a whirlwind for social media enthusiasts as TikTok faced a potential ban in the U.S., leaving everyone wondering where to turn for short-form video content. Although TikTok is back on the app store (for now), its uncertain future has many speculating about the next big platform to take its place. TikTok … Continue reading Could Instagram’s New App Be the Next TikTok? – Anna Hinkle →

Last semester, I wrote an article titled, "The ‘Right’ Way To Use LLMs" for our Fall edition of PR Success. In it, I shared my own personal tips and anecdotes about how to use large language models (LLMs) to effectively write high-quality copy. However, my perspective has changed since then. I've become more aware of … Continue reading Ethical Considerations and Tips for Using LLMs →

Black History Month, celebrated in February, is a nationwide celebration of the accomplishments that African Americans have accomplished despite the treatment they have received throughout history. The theme for 2025 is “African Americans and Labor” which highlights how the "work and working of all kinds—free and unfree, skilled, and unskilled, vocational and voluntary—intersect with the … Continue reading Black History Month 2025 – Month in Review →

About: Andrew Gribble is the Director of Digital and Social Media for the Cleveland Browns. He oversees the team's digital strategies and content, engaging fans through various online platforms. Before joining the Browns, Andrew worked as a sports writer for AL.com, covering University of Alabama athletics. He also reported on University of Tennessee athletics for … Continue reading February 24 – Andrew Gribble, Cleveland Browns →

A culturally-diverse workplace. Source: Unsplash Diversity, equity and inclusion (DEI) sits at the forefront of public discourse in 2025. News stories cover companies that scale back DEI programs or face lawsuits related to them. Politicians debate these efforts, and executives make swift decisions in response. But what exactly is DEI, and why does it matter … Continue reading DEI in 2025: Media Narratives, Background and Workforce Impact →

Background: Abbey Kay is a Senior Social Media Specialist at The Adcom Group, where she has grown from an intern in 2020 to a key player in the social media department over the past four years. A 2020 graduate of Ohio University, Abbey earned her degree in Journalism Strategic Communications with a minor in Marketing … Continue reading February 17 – Abbey Kay, The Adcom Group →

By Isabel Mattern Every year, the Super Bowl isn’t just about football—it’s about the commercials. Brands pull out all the stops, spending millions for just 30 seconds of airtime, knowing that this is one of the only times people want to watch ads. It’s a rare moment where marketing becomes entertainment, with companies using humor, … Continue reading Super Bowl Ads That Had Us Laughing, Screaming and Running to the Bathroom →

backgrounds Morgan Lamphere is the President of Lauren Rose Senior Advisors. She graduated from Ohio University in June 2001 with a degree in Journalism and a certificate in the Global Learning Community, where she was part of the inaugural class. Morgan has held several leadership roles in senior living and development, including Vice President of … Continue reading February 10 – Women in the Workforce Panel Recap →