PRSSA Meeting re-cap 3.11.13

By: Briagenn Adams

If you are interested in running for a PRSSA Executive Board position, your cover letter and resume are due this Friday by 5 p.m. Elections will be held on March 25. All participants should prepare a one-minute speech for each position they will be running for. Good luck to all!

Don’t forget to register for the PRSSA Regional Conference: Beyond the Basics. This event is a once in a college-career time opportunity to network with professionals in the PR industry! The event is this Saturday, March 16. Also, please bring canned goods during registration for the Athens Emergency Food Pantry! PRSSA will be collecting donations to aid and give back to the Athens community.

Tonight’s member spotlight was Meagan Dixon, a sophomore at Ohio University! She defines Public Relations as the building of a reliable relationship between a company and its public through strategic communications. Way to go, Meagan!

94ee2eb78299706f6b1aba7d6c135b02Tonight’s ImPRessions spotlight was The Copperheads Account! The Copperheads are a collegiate summer baseball team based in Athens, Ohio. The team is a member of the Great Lakes Summer Collegiate League, one of the eight leagues in the National Alliance of Summer Baseball. Congratulate them by sending a tweet to @Copperheads!

Join our PRSSA team and give back to the Athens’ Community during the Athens Beautification Day! Come out on April 14 from 12-3 p.m. to enjoy free food and get a free t-shirt while making a difference.


Tonight we heard from Demi Clark, an Ohio University graduate and inspirational self-made entrepreneur.

After working with Fortune 500 companies for ten years, Demi decided to embark on a personal journey that began by starting her own business.

“I want you all to remember that after you graduate, it’s up to you what you do with your life,” she said. “The job that you get right out of school isn’t the same job you are going to have for the rest of your life.”

Demi’s first client for her personal PR firm was a NASCAR client. Although this was unexpected, Demi used what she had learned from her many years in the professional world to build her business.


Demi said that trust is the most important aspect in developing a constructive relationship between PR professionals and their clients. “At the end of the day you want your employer to say that you are solid, that he would trust you with his life,” she said.

Demi used the term “Purpose Gipsy” to describe how a young PR professional should be. She said that one should always ask, what is my purpose? Ultimately, she said, one of three things will drive an entire career: a thirst to prove yourself, financial gain and ego. And if you do what you want, the money will follow.

Demi ended the meeting with a final piece of advice: “If you fail, fail forward,” she said. “Throw yourself out there, no fear. Whatever happens, you’re either going to be super successful or you’re going to fail forward.”

If you missed Demi Clark, she will be attending and speaking at the PRSSA Regional Conference: Beyond the Basics, this Saturday.

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