By Allison Zullo
As plenty of aspiring PR professionals filled the seats of Scripps 111 at 6 p.m., one thing was blatantly missing. Actually, many things were missing. Most of the executive board and several other Scripps PRSSA members were in Philadelphia for the National Conference, so the room was a little less crowded and Twitter had fewer #ScrippsPRSSA tweets. However, the National Conference attendees had a great time! Stay tuned for a blog post about National Conference!
Marissa McDaid and Ben Clos led Monday’s meeting, and it began as any other with announcements. If you are interested in being a part of the PR team for International Week, email ScrippsPRSSA@gmail.com. Also, PRSA Cleveland student day is taking place Friday, November 8 from 8 a.m. to 2 p.m. at the Crowne Plaza Hotel. Registration is $40. Email ScrippsPRSSA@gmail.com if you are interested in attending!
Next, we recognized the Southeast Ohio Copperheads account (@Copperheads) as the ImPRessions spotlight for this week, and Chelsea Amato (@Chelsea_Amato) as the member spotlight. Congratulations and keep up the good work!
For the main event, Dave Alexander of Dave Rave, a business known for throwing electronic music parties in Athens and surrounding cities, and Logan Paul, known for his famous Vine videos, joined Scripps PRSSA to discuss utilizing social media and personal branding techniques to gain public exposures and loyal followers.
Both men had very interesting insights regarding these topics. Dave stressed the importance of running your own social media accounts in order to maintain a company’s specific, unique voice. Logan emphasized finding a niche, whatever it may be, and filling it; this will eventually lead to the beginnings of a personal brand. For example, Logan’s niche is playing public pranks, so most of his Vines feature him doing these pranks. (Lately around Ohio University’s campus!)
Overall, both Dave and Logan stressed two things: to do your research by seeing what the best in the business are doing, and to interact with people who are popular on social media outside of that social media. Logan researched famous Vine-ers to understand what made them so popular, then imitated what they were doing and began to gain a following. Dave looked at social media tactics from similar organizations to Dave Rave to get ideas for his account. Both Logan and Dave encouraged being bold when it comes to social media; it’s not too much to ask for a simple re-Vine or mention on Twitter. Whatever the method, the key is to gain more exposure, which is essential to both Dave’s plan and Logan’s Vines.