By Demari Muff and Mira Kuhar
It was nice to see everyone’s faces on this warm and sunny day back from spring break! Here’s a recap of our March 9th meeting:
Announcements
- We will be having a St. Patricks Day social at Kelsey Millers house (7 Fern St., behind Import House and Stephens) on Thursday at 9:00 pm! Come decked out in your best green attire.
- #ScrippsPRSSAtoChi is coming up and there are a few extra spots if you’re interested! Scripps PRSSA will be traveling to the windy city from March 26-28th. Be sure to send an email to scripps.prssa@gmail.com to reserve a spot
- Executive board elections will take place on 3/16 your résumé and cover letters are due by Friday 3/13
- Athens Beautification Day is April 19th be sure to sign up to join our team
- Congratulations to Melaina Lewis for being PRSSA’s most outstanding graduate
- Abbey Thomas is now the director of International Week, if you have any questions feel free to talk to her
- This week’s member spotlight is Vanessa Copetas be sure to follow her on twitter @vanessa_copz!
Welcome Emily Lasko!
Emily graduated from the Scripps School of Journalism at Ohio University in 2012 with a degree in journalism and advertising management. She now works as a senior strategist at Ologie, a branding agency based in Columbus, Ohio.
Emily touched on what exactly a branding agency does, and how you can incorporate PR into branding strategy.
Branding has become so much more in the last few years than just a logo or website. It’s a story, a voice & a perception #ScrippsPRSSA
— Scripps PRSSA (@ScrippsPRSSA) March 9, 2015
Branding is all about story telling. Ologie’s goal is to take a brand and make it more consistent and clear so that overtime they can be better understood and stand out from the crowd.
“Everyone has a story, strategists tell them.” – @EmilyLasko from @ologie at @scrippsprssa. My inner branding nerd is freakin’ out!
— Megan Newton (@_megannewton) March 9, 2015
Emily talked about how Ologie works with a lot of high education clients. They take in clients who have problems, and they fix those problems. The collaborative work that the company does is what makes their work so great; branding is easier when done with many brains on one problem.
@ScrippsPRSSA who enjoys the thought of #AccountPlanning/#Strategy? 🙋
— Ben Clos (@BenClos1) March 9, 2015
Emily also gave some great advice to undergrads on how to prepare for their professional career. She stressed the importance of getting involved in extra curriculars, as well as being open to the idea of a post-grad internship.
Awesome to hear that orgs & extra curriculars helped @EmilyLasko so much in her professional experiences! #ScrippsPRSSA
— Scripps PRSSA (@ScrippsPRSSA) March 9, 2015
1. It’s okay to do a post-grad internship. 2. But don’t treat it like an internship, treat it like its a job. – @EmilyLasko #ScrippsPRSSA
— Cidnye Weimer (@CidnyeWeimer) March 9, 2015
A big thank you goes out to Emily for coming in to speak at our meeting! We got a great perspective on branding and branding agencies, and how a PR degree applies to the work they do.