By Elise Mills
1. Take your idea and try changing it
The best thing about a first thought is just that it’s your first thought. Most of the time you can think of a better idea or twist to your original thought. After thinking of different angles for the blog you can be confident that you are putting the best possible blog together
first idea: How Rachel from “Friends” would be different if she worked in PR
second idea: How the cast of “Friends” would act if they were all PR pros
third idea: Why Ross Gellar would never make it in the world of PR
fourth idea: A Lesson in PR from Dr. Ross Geller
2. Do your research
Most of the time, it won’t take long and often times it’s more of a fun-search. For one of my recent blog posts, I re-watched a ton of “New Girl” episodes. But you have to be knowledgeable on the subject whether it’s fun like a blog on “Friends” or a blog about cystic fibrosis.
Mistaking Ross for an archeologist instead of a paleontologist or putting a lesson not applicable to public relations.
3. Get relevant input
Have someone else proofread your blog. Better yet, someone who could push your blog to it’s greatest potential. Yes, Grandma always tells you that you’re talented, but the girl who sits next to you in Strategic Communications Writing? She knows that if Ross could use one social media for the rest of his life it would be Instagram.
“Great blog, Elise! But I think that there is room for improvement. In the Firm I interned at this summer…”
“Elise, great job sweetie! Are you coming home next week for your cousin’s party? LOL (lots of love) – Grandma”
4. Rate your work
Often times, we finish a blog, do a brief glance at the finished work, email it/post it then binge watch on Netflix. Take five minutes after finishing and read your blog aloud. Now rate your work. Grammar? Content? Relativity? Attention grabbing? If you are happy with the rate you give yourself, post it. But after asking yourself, is this really a 10? Or am I hovering around an 8?
Example: Catching a their/there/they’re after declaring your blog a 7.5. There is no feeling more satisfying.
5. Enjoy what you write
I’m sure you have heard this hundreds times, but it’s true. You write better and want to do better if it’s a topic you care about, so write about TV shows you binge watch, or things you like to do. Life is short so write what you want.
I just wrote a blog about “Friends” and blogging, can’t get much better than that.
Elise is a sophomore majoring in Strategic Communication and minoring in Business Administration. She is hoping to purse Global Leadership Certificate as well. After graduation, she wants to do brand/image management and travel wherever her bank account can take her. Follow Elise on Twitter at @itsELISElove!