September 14th Meeting Recap

Everything is right in the world again – Scripps PRSSA is back in action! Monday, September 14th marked the first official meeting of the year. Eager PR stars gathered into our new home of Schoonover 145, ready to hear from this week’s visitors: Heather Bartman and Ashleigh Mavros from Fahlgren Mortine.
Here are the important announcements for this week:

  • Get involved with PRSSA and join a committee! Email if you’re interested.
  • Hand your dues in to Mira by October 12th. Dues are $75 and provide many opportunities like networking trips, PR Bootcamp, the mentor/mentee program and exec board!
  • Learn all about National Conference at the info session at 6 p.m. on Wednesday, September 16th in Schoonover 145.
  • Shout out to our member spotlight of the week, Allison Zullo! Give her a follow @allisonzullo.

Heather and Ashleigh had a lot of great insights to give us on what agency life at Fahlgren Mortine is like. Fahlgren is an integrated marketing communications agency, meaning they do pretty much everything from building a website to handling crisis communications. Based out of Columbus, Fahlgren serves 150 clients in 26 states.

One of the many questions PRSSA’ers usually have is, “What does your typical day include?” Heather and Ashleigh told us that a ‘typical’ day doesn’t really exist. At an agency, you could be doing a variety of things including client meetings, media pitches, new business presentations and event activations.

Ashleigh gave us a taste of what it’s like to work with a variety of clients. B2B and B2C clients will have drastically different voices and may require different social media strategies.

Finally, Ashleigh and Heather shared their advice on how to best prepare for life after graduation. And good news, Bobcats – we’re already succeeding! Getting involved with PRSSA and ImPRessions were at the top of the list. Some other, less conventional ways to gain experience include studying abroad, leading (a group project, organization or committee – anything helps!), and taking a class about something outside of your interests.

Thanks so much to Ashleigh and Heather for being our first speakers of the year! Follow them on Twitter @ashleighmavros and @heatherbartman, and keep up with the latest at Fahlgren by following @FahlgrenMortine! See you next week PRSSA!
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Emily Barber is a Junior studying Strategic Communications with a Marketing Minor and Social Media Certificate. Follow her on Twitter @emilybarbershop!

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