“How I’m going to make 2021 the best year yet” by Jakob Warren


There’s no other way to put it—2020 has probably been the toughest year most of us have faced collectively. When I think over the past year, I am met with mixed emotions and feelings about “Oh, what could have been?” In times like this, I feel comfort in knowing that we are not in this alone. As a Chapter, we all face the some of the same challenges that lie ahead, especially as up-and-coming PR professionals. I wanted to share some of the things currently on my mind that motivate me to look forward to a better year in 2021.

Getting back to basics: Touch base with your resume, LinkedIn and connections

Let’s look ahead by sprucing up our professional brand. We have been trying our hardest to attend to our now-virtual priorities, which, admittedly, has required an exhausting level of commitment. But now that the holiday season approaches, we are available to give some much-needed attention to our resumes, LinkedIn profiles and connections.

I have made note to reach out to recent grads, peers and industry professionals that I’ve met throughout my college career. I think we could all use a ‘hello’ from one another right now. I’ve also noticed that my resume could use some sprucing up to do, especially in terms of design. If you’re looking to make large-scale adjustments to your resume, this would be the perfect time to do it!

Get vaccinated!

I personally think this is very important. It’s hard to imagine a sense of normalcy without a vaccination, which will contribute quite literally to the health of the entire world. We’ll speed up the process to get back to those daily regularities that we miss. The vaccine’s fast arrival comes a potential shock to some of us, but we need to remember it is not a cure-all. Even after getting vaccinated, we must continue masking and social distancing.

“It’s important to continue using all the tools available to help stop this pandemic as we learn more about how COVID-19 vaccines work in real-world conditions,” the CDC said in the infographic, which I highly recommend reading over! It’s a relief to think that we might finally curb this pandemic, so let’s get vaccinated.   

Get ready to travel  

Before the pandemic, I went to New York City with Scripps PRSSA. It was one of my very few travel experiences during my college career, and it made me realize how thrilling it can be to network and explore new environments. While the prospect of traveling without restrictions seems out of reach, it’s something I am looking forward to, whenever that may be––especially with my newfound appreciation for travel. It keeps me looking forward rather than backward. And although I am graduating this year, I can’t wait to see where Scripps PRSSA will go next. These experiences can change your life!

Don’t forget about self-care

One thing I have done during the pandemic is learn how to dedicate meaningful time for myself. I’ve learned to do this when my day felt like not much was going to come from it. The idea of a daily routine felt futile at the beginning of the pandemic, and adjusting to life in quarantine has been difficult.

I found that a morning “ritual” of sorts helped me start my day just right. For example, I spend time by exercising and keep myself entertained by putting something on in the background. Music, a show, YouTube videos––whatever you prefer. Eating something quick and easy, preferably something healthy, also gets me energized to keep my day going. I also just take time to reach out to my friends and have a “social” from home!


Jakob Warren is a senior studying journalism and communication studies the and former VP of Public Relations for Scripps PRSSA. Follow him on Twitter here.

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