February 13 – John Palmer, The Ohio Hospital Association

John Palmer is the director of media for the Ohio Hospital Association. As the director of media, he manages public relations campaigns, supports advocacy communication and serves as OHA’s media spokesperson. Palmer also teaches various media and public relations-related classes as an adjunct instructor at Capital University and Ohio Dominican University. Palmer is no stranger to the Public Relations Society of America; he is currently a member of the PRSA Central Ohio Chapter serving as the co-chair of PRSA’s Professional Development Committee.

Key Takeaways:

  • Healthcare touches many different facets, so in healthcare PR it’s important to maintain relationships with many different beats reporters.
  • Recently in health care, the government has had a heavy hand and it’s important to stay on top of the new information and attitudes of the public.
  • OHA was a key partner with the state during the COVID-19 pandemic, they were a point of communication from the state to the hospitals.
  • OHA would collaborate with various state agencies and organizations to respond to media inquiries.
  • Embrace your ‘aha’ moments.
  • Strive for accuracy and commit to authenticity.

Connect with John on LinkedIn here.

Maxwell Burton is a sophomore studying journalism – strategic communications and pursuing a minor in marketing at Ohio University. He serves as the Vice President of Public Relations for Scripps PRSSA. Connect with him on LinkedIn here.

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