Author: scrippsprssa

I’m sure many of us have heard of the concept of greenwashing, the deceptive tactic companies use to exaggerate or lie about their efforts toward sustainability. With Earth Day happening just a couple days ago, I wanted to talk about the ways companies deceive consumers into believing that they are earth-conscious. Image Sourced from https://www.pick-ethical.com/ … Continue reading Greenwashing – How Companies Unsustainably Lie →

About Courtney Tobin Courtney Tobin is the Lead Director of Communications at CVS Health, where she supports pharmacy labor relations and store-colleague communications. A 2008 graduate of Ohio University’s E.W. Scripps School of Journalism, Courtney majored in journalism with a public relations focus and specialized in sociology and business. During her time in Athens, she … Continue reading April 14 – Courtney Tobin and Samantha Parsons, CVS Health and Cardinal Health →

About Kelsey Nelson is the Founder & CEO of Friday Night PR, her own public relations firm. A 2011 Ohio University graduate with a Bachelor's in Journalism (PR focus), she was actively involved in ImPRessions (the student-run PR firm) and served as PRSSA chapter president during her senior year. Before launching her agency, Kelsey built … Continue reading April 7 – Kelsey Nelson, Friday Night PR →

About Annie Winegardener works as a PR Account Supervisor at The Motion Agency. She graduated from Ohio University’s Scripps School of Journalism in 2011 with a degree in Journalism (Public Relations) and earned a Master’s in Public Administration from OU’s Voinovich School of Leadership and Public Affairs in 2013. At OU, Annie served as VP … Continue reading March 31 – Annie Winegardener, The Motion Agency →

Ohio University’s campus has much to offer, but the city of Athens and neighboring areasare full of restaurants, hiking trails and many other places to explore. After being a student here for almost three years, I have had the opportunity to venture outside of the campus bubble and check out a few spots throughout the … Continue reading Tips on How to Explore Athens – Abbey Menza →

About Devin HughesDevin Hughes is the Executive Vice President at Geben Communication. He graduated from Ohio University in 2011 with a degree in Journalism (Public Relations) and a business minor. During college, he joined PRSSA and ImPRessions, a student-run PR firm. Devin has worked in agencies his entire career, moving from entry-level roles to account … Continue reading March 24 – Sami McNeal and Devin Hughes, Geben Communication →

A single press release can spark a movement, a bold campaign can challenge the status quo, and a powerful story can amplify voices that deserve to be heard. Women in public relations have been doing this for generations, shaping the industry one message at a time. Women’s History Month is a time to celebrate the … Continue reading Women’s History Month →

About the Interns: Isabel MatternIsabel is a senior at Ohio University majoring in journalism, with a minor in marketing and a certificate in social media. She is passionate about strategic communication and has gained experience through various roles in PR and marketing. Isabel was recently recognized as the 2024 Most Outstanding Stickell Fellow, making her … Continue reading March 3 – Internship Panel Recap →

Source: Unsplash January was a whirlwind for social media enthusiasts as TikTok faced a potential ban in the U.S., leaving everyone wondering where to turn for short-form video content. Although TikTok is back on the app store (for now), its uncertain future has many speculating about the next big platform to take its place. TikTok … Continue reading Could Instagram’s New App Be the Next TikTok? – Anna Hinkle →