Golin CEO Fred Cook’s Career Advice: Improvise More, Worry Less

By: Allison Zullo Scripps PRSSA gathered on Monday, Dec. 1 for its usual weekly meeting. However, this week’s meeting was anything but usual. Why? Because Fred Cook, CEO of Golin, one of the top public relations firms in the world, was visiting Ohio University to speak to PRSSA and other Ohio University students about his … Continue reading Golin CEO Fred Cook’s Career Advice: Improvise More, Worry Less

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‘Chopped’ and PR: where the TV show and the PR industry collide

By Devon Pine Chopped is everything that is right about TV nowadays. It’s a show that has all the right elements: a witty host, high stakes, cutthroat competition and (most importantly) food. One day, I hope to win it (my best shot is probably the amateur series). As much as this show teaches me about … Continue reading ‘Chopped’ and PR: where the TV show and the PR industry collide

9 Things About the PR World You Don’t Believe Until You’ve Lived It

By Ashleigh Mavros, Ohio University graduate I’m an odd one; I did the whole graduation thing a bit differently. I got a job, received my diploma and will return next week to walk at commencement. Usually, it’s the other way around. Nonetheless, I’ve been blessed with the opportunity to dive into the PR industry at … Continue reading 9 Things About the PR World You Don’t Believe Until You’ve Lived It

A Beginner’s Guide to Live Tweeting

By Allison Zullo For virtually all PR pros, live tweeting is almost second nature. But for many others, whether you are a PR rookie, a non-PR professional, or new to Twitter, live tweeting may be a bizarre annoyance that pops up on your Twitter feed every so often. Although live tweeting a sporting event, awards … Continue reading A Beginner’s Guide to Live Tweeting

Benefits of being bilingual in the PR profession

By Lindsey Zimmerman I first decided that I wanted to learn Spanish when I was about 10 years old. At that point in my life, I had my heart set on being a journalist when I grew up, and somehow I’d figured out that learning another language would come in handy for my dream job … Continue reading Benefits of being bilingual in the PR profession

How to always hit the gym, even when you’re on a tight schedule

By Mira Kuhar Exercise is something that people should integrate into their lives. It’s a great stress reliever, provides life-long health benefits and promotes a positive self-image and high self-esteem. Many people don’t make frequent trips to the gym simply because they don’t believe they have time. However, you don’t have to spend hours on … Continue reading How to always hit the gym, even when you’re on a tight schedule

10 websites that’ll make you a better blogger

By Morgan BorerBefore the age of the Pinterest – a bottomless pit of fashion, food, craft, wedding, home décor and career inspiration -- where did college girls spend hours upon hours in hot pursuit of the perfect chevron canvas? Where did fashionistas go to find the ideal fur vest and plaid button-down combo? Who did … Continue reading 10 websites that’ll make you a better blogger