Blog

Women’s History Month: Becoming

There is a moment when you realize your voice carries weight. It might happen during a presentation when your idea shifts the direction of a project, when you advocate for a teammate, pitch a bold strategy or take on a leadership role that once felt intimidating. In public relations, these moments matter. They are moments … Continue reading Women’s History Month: Becoming

Sienna Cashin, 03/02/2026

This week, our chapter was visited by OU alumna and former chapter member Sienna Cashin (‘13). Since graduating with her Bachelor of Science in Journalism-Strategic Communications, Sienna has worked her way up in the world of health communication and now serves as Cardinal Health’s senior marketing manager. Sienna’s main focus at Cardinal is with the … Continue reading Sienna Cashin, 03/02/2026

Making the Most of Your Spring in Athens 

With the longer days and warmer weather, the early signs of spring are showing. Nearing the end of my senior year, I have had the past three years to explore and experience what Athens has to offer. While the warmer weather means fest season is approaching, there is so much more to explore across campus … Continue reading Making the Most of Your Spring in Athens 

Macy Cantrell, 02/23/2025

This week, we were visited by Macy Canrtell (‘22). Macy is an OU alumnus and a former President of our chapter. Macy graduated with her Bachelor of Science in Journalism-Strategic Communications and now resides in New York City, working for FINN Partners as a Senior Account Executive. During her time at OU, Macy also had … Continue reading Macy Cantrell, 02/23/2025

Women in the workforce panel, 02/16/2026

Allison Young Lauren Reed This week, we were visited by two Ohio University alumni and past chapter members, Allison Young (‘24) and Lauren Reed (‘24), for our annual Women in the Workforce panel.  Allison and Lauren both work in the strategic communications space. Allison is currently an associate account manager for FutureBrands, and Lauren is … Continue reading Women in the workforce panel, 02/16/2026

Gen Z’s Attachment to Celebrities is Evolving, and so are the Media’s Marketing Tactics

“Are Sydney Sweeney and Glenn Powell seeing each other now?” “Christopher Briney is for sure the white boy of the month.” “Hudson Williams and Connor Storrie have the cutest friendship!” A good plot and some billboards aren’t enough in film and TV marketing nowadays. The public has been intently interested in actors’ lives since the … Continue reading Gen Z’s Attachment to Celebrities is Evolving, and so are the Media’s Marketing Tactics

Curtis Danburg, 02/09/2026

This week, our chapter was visited by baseball fanatic and Cleveland area native, Curtis Danburg. Curtis is the vice president of communications and community impact for the Cleveland Guardians and has played a major part in the development of the team’s communication department.  Curtis began his journey with the Guardians 30 years ago as an … Continue reading Curtis Danburg, 02/09/2026

Beyond highlights: What Black History Month asks of us now

Black History Month arrives each February as a necessary pause. It’s a time to honor the monumental successes of past civil rights movements, but also to sit with an uncomfortable truth: our society has often failed to live up to its promises, and the work for justice is far from over. This year, I want … Continue reading Beyond highlights: What Black History Month asks of us now

How to Build a Personal Brand in College

Graduation comes faster than most students expect. One day you’re updating a syllabus, and the next you’re updating LinkedIn and wondering how to stand out in a crowded job market. That’s where personal branding comes in. Building a personal brand before graduating isn’t about self-promotion, it’s about clarity, consistency and credibility. At its core, a … Continue reading How to Build a Personal Brand in College

Allison Zullo, 02/02/2026

This week, our chapter was visited by Ohio University alumna Allison Zullo (‘17). Allison was once a member of Scripps PRSSA, ImPRessions and the Student Alumni Board (SAB) during her time in Athens, but quickly found a bigger stomping ground to grow into after graduating. Allison now lives in Chicago, serving as the Vice President … Continue reading Allison Zullo, 02/02/2026