Blog

NOV. 23 — Elaine Materise, Haley Marketing

Scripps PRSSA was pleased to virtually welcome Elaine Materise to our Chapter during Thanksgiving week of 2020. Elaine is passionate about helping organizations develop and implement digital marketing strategies to reach defined business goals. She attended Central Michigan University and attained her master's at St. Bonaventure University. A lot of her professional experience has brought her … Continue reading NOV. 23 — Elaine Materise, Haley Marketing

“Maintaining Mental Health in Quarantine” by Macy Cantrell

When students were sent home from school in March, no one anticipated seven months later they would still be adjusting to this new normal. This year has taken a toll on everyone’s mental health. We’ve faced so much stress surrounding the pandemic all while being in isolation. It’s important to take time and recognize that … Continue reading “Maintaining Mental Health in Quarantine” by Macy Cantrell

NOV. 16 — ALYSSA MURTAGH, EDELMAN

Scripps PRSSA was proud to welcome back recent alumna Alyssa Murtagh. She is an account executive at Edelman Chicago on the financial communications & capital markets teams. Before Edelman, she spent almost a year and a half at Ketchum working on top-tier food clients. Her industry experience is focused in media relations, influencer marketing, event coordination … Continue reading NOV. 16 — ALYSSA MURTAGH, EDELMAN

“2020 Together” by Kaleb Gongwer

Rounding out the end of the year, many of us have faced emotions and challenges that developed from COVID-19, where constant shock seems to be a normalcy. We’re eleven months into the year, and one might think, “How could it get good at this point?” There's a cry for inspiration as we struggle through the … Continue reading “2020 Together” by Kaleb Gongwer

NOV. 9 — ZACH WRIGHT FROM SPROUT SOCIAL

Scripps PRSSA was pleased to welcome Zach Wright from Sprout Social. Currently, Zach is the director of professional services and strategy at Sprout Social. Zach has worked in social media since 2009, after he graduated from the University of Kansas with a degree in strategic communication. He has worked with multiple large and small agencies, … Continue reading NOV. 9 — ZACH WRIGHT FROM SPROUT SOCIAL

“The Basics of Brand Ambassadors” by Vivian Moussa

Take a second to think about the last non-essential item you purchased. How did you hear about the product? Did you previously know of the brand? Did you learn of the brand through social media? These are questions brand marketers ask when strategizing ways to reach their target market. One of the biggest and most … Continue reading “The Basics of Brand Ambassadors” by Vivian Moussa

NOV. 2 — PATRICE TANAKA, JOYFUL PLANET, LLC

Patrice Tanaka is a best-selling author, public speaker on business and life purpose, serial entrepreneur and co-founder of three award-winning, PR & Marketing agencies and the consultancy, Joyful Planet, focused on helping individuals and organizations discover and actively live their purpose to unleash greater success, fulfillment and joy in their personal lives, workplaces and communities. Joyful … Continue reading NOV. 2 — PATRICE TANAKA, JOYFUL PLANET, LLC

“Intern Queen Event Recap” by Olivia Christiansen

Scripps PRSSA was thrilled to have a special event with Lauren Berger, the “Intern Queen.” It didn’t take long to see that her title fit her so accurately. Berger is the self-proclaimed Intern Queen, as well as the founder and CEO of both InternQueen.com and CareerQueen.com. In her time as a college student, Berger had … Continue reading “Intern Queen Event Recap” by Olivia Christiansen

OCT. 20 — BATEMAN PANEL RECAP

Key Takeaways “The Bateman Competition Case Study is a full-blown communications campaign that mimics the real world,” Chapter President Vivian Moussa said. “It’s something you cannot find in class, and you learn what goes into it from start to finish.” She was a member of last year’s campaign “Bobcats, Get on the Map.”Think of this … Continue reading OCT. 20 — BATEMAN PANEL RECAP

“PR During a Pandemic – Where Do We Go From Here” by Olivia Strauss

2020 has presented the world with an array of challenges ranging from a global pandemic, to the election and deadly wildfires. While PR Professionals learn crisis communications, there is no handbook on a global pandemic. So how do PR professionals promote their clients and build a relationship with their audiences when most of their audiences … Continue reading “PR During a Pandemic – Where Do We Go From Here” by Olivia Strauss