Blog

THE BRITNEY SPEARS METHOD: “BREAK THE ICE” WITH NEW CONNECTIONS By KALEB GONGWER

For graduating seniors, transitioning to the real world can be a scary thing. Where do I find a job? Who do I talk to? How do I talk to them? It’s essential to network yourself and build a foundation of professionals, but the intimidation and weight of making cold calls is a heavy pursuit. As … Continue reading THE BRITNEY SPEARS METHOD: “BREAK THE ICE” WITH NEW CONNECTIONS By KALEB GONGWER

“THE ULTIMATE SCRIPPS PRSSA HOLIDAY GIFT GUIDE” By Alyssa Gormley

Tis’ the season for Scripps PRSSA! With the holidays right around the corner, it’s the perfect time to start prepping wish lists for family and friends. Here’s some gift ideas that any Scripps Kid (specifically, strat comm) can ask for: Merch Rep your favorite on-campus organization with some freshly designed MERCH! Whether you’re an Olivia … Continue reading “THE ULTIMATE SCRIPPS PRSSA HOLIDAY GIFT GUIDE” By Alyssa Gormley

November 29- BRIGITTE MEISSE SPRAGUE, NORTHROP GRUMMAN

Scripps PRSSA welcomed Brigitte Meisse to the meeting on November 29. Brigitte is currently a Employee Communications Rep leading communications efforts for aeronautics engineering. Prior to Northrop Grumman, she has worked in a variety of industries including live entertainment, health care, news, travel/tourism, and higher education. These experiences have taken her from the corporate, Fortune … Continue reading November 29- BRIGITTE MEISSE SPRAGUE, NORTHROP GRUMMAN

“BUILDING PR SKILLS OUTSIDE OF SCHOOL AND INTERNSHIPS” BY LAUREN REED

It is essential to strive for a good grade and understanding of your classes. Additionally, finding a internship teaches practical public relations skills. When applying for a job or internship, it is important that there are a variety of experiences in which you have utilized public relations skills. There are several opportunities to gain these … Continue reading “BUILDING PR SKILLS OUTSIDE OF SCHOOL AND INTERNSHIPS” BY LAUREN REED

November 22- MEGAN NEWTON, FORM

Scripps PRSSA welcomed Megan Newton to the November 22 meeting. Megan is a 2016 Ohio University alumni. She currently works as a Digital Marketing Manager at FORM. She has seven years of experience in digital marketing across the music, entertainment, tourism, arts + culture, and nonprofit industries, and she previously worked in Nashville, TN. Megan is a 2016 … Continue reading November 22- MEGAN NEWTON, FORM

“THE EVOLUTION OF BLACK FRIDAY” BY REBEKAH GREEN

Black Friday is a tradition for many families post-Thanksgiving Day, and in recent years, has greatly evolved. From stores changing their hours from opening early in the morning on Friday to late at night on Thanksgiving to the surge of Cyber Monday sales, how did this all start? According to Britannica, the term “Black Friday” … Continue reading “THE EVOLUTION OF BLACK FRIDAY” BY REBEKAH GREEN

November 15 – KATE COMPAIN, MIKE WORLD WIDE

Scripps PRSSA welcomed Kate Compain to the chapter’s November 11 meeting. Kate is a Vice President, Consumer at Mike World Wide (MWW). She is a 2007 graduate of OHIO and holds a BS in journalism from Ohio University’s E.W. Scripps School of Journalism, with specializations in film and English. She possesses a rich and diverse … Continue reading November 15 – KATE COMPAIN, MIKE WORLD WIDE

“BUILDING A VISUAL BRAND” BY KATHERINE KEBER

Visual branding is important to any organization, no matter its size or reach. Whether you’re building brand identity from scratch, creating a professional brand for yourself or refreshing your organization’s guidelines, it’s important to keep these things in mind: CohesivenessThe components of your brand’s visual identity should function together to tell a single story. Colors, … Continue reading “BUILDING A VISUAL BRAND” BY KATHERINE KEBER

November 4 – LEXI SWEET, EXPERIENCE COLUMBUS

Scripps PRSSA was proud to welcome alumni Lexi Sweet to our November 8 meeting. Lexi graduated from Ohio University in 2012 majoring in Journalism and Spanish. Currently, she works as the senior manager of public relations at Experience Columbus. In this position, Lexi handles the execution of all media accounts for the city of Columbus, … Continue reading November 4 – LEXI SWEET, EXPERIENCE COLUMBUS

“5 MARKETING TRENDS TO LOOK OUT FOR IN 2022” BY MAKENNA GOAD

As the holidays approach and 2021 begins to wind down, the ever-evolving field of marketing continues to trudge on, full speed ahead. Before ringing in 2022, marketing professionals can anticipate new trends, especially since the COVID-19 pandemic has changed the way in which businesses have looked at promotions and communications. A few of these awaited … Continue reading “5 MARKETING TRENDS TO LOOK OUT FOR IN 2022” BY MAKENNA GOAD