PRSSA Meeting recap 2.25.13

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By; Briagenn Adams

Congratulations to sophomore Marisa Dockum and Senior Heather Bartman!

Marisa Dockum has been selected to represent the Scripps PRSSA chapter at the PRSSA National Assembly in Picture_9Albuquerque, New Mexico. As a National Delegate, she will vote on bylaw changes, elect the next National Committee and attend sessions. Heather Bartman was also recognized on Monday night for her adamant involvement with PRSSA during the past four years, and was voted as the graduation senior who will apply for the COPRSA Outstanding Graduate PRism Award.  You go, girls!

  •  Don’t forget to register for our Regional Conference!

The conference is called “Beyond the Basics” and will be a fantastic networking experience. The conference is on March 16, 2013, from 10:30 a.m. – 5:30 p.m.

  • Congratulations to tonight’s ImPRessions Spotlight, The House Account!

The House – located at 45 South Court Street – is the first collegiate Under Amour store in the nation.

  •  If you submitted your name for the New York City Networking Trip, you’ll be going to the Big Apple on March 21-22!

Hollie Amato and Heather Bartman will be holding a meeting on Wednesday, February 26 at 7 p.m. in Bentley 021 to talk about the budget, sign up for tour groups and hotel rooms, and explain important deadlines and expectations for the trip.

Tonight PRSSA heard from Paul Matson, a 2009 Ohio University graduate and SocialRazorfish_Mark_09-24
Media Strategist from Razorfish, a   full-service public relations agency with digital technology at its core. With 2,400 professionals in more than 20 cities across nine countries, Razorfish claims “There Are a Lot of Fish in the Sea.”

Paul became heavily involved with social media in his junior year, improving his blogging and tweeting skills on his own time.

“It’s so important to explore other skills that professors don’t always teach in the classroom,” he said. “You should try to develop a skill set to set you apart and get you a job.”

Regardless of a PR professional’s specific job, Paul said that the common objective is to deliver the right message to the right audience using the right vehicle, and the best brands today are integrated across various social media and technological platforms.

To finish his presentation, Paul offered five pieces of “free advice.”

  •  Always be curious. You cannot afford to not understand digital and social media.
  • Read about the industry and have an opinion, but always voice it respectfully. P
  • Pay attention to your writing because writing matters, a lot.
  •  Always look for networking opportunities
  • Speak up!

We all have voices and we all have brains, and after all, we’re all in PR!

Follow Paul on twitter at @PaulMatson and he can be reached at Paul.Matson@razorfish.com. Also, feel free to connect with him on LinkedIn: http://www.linkedin.com/in/paulmatson!

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