Brand Images in The Bachelor

It’s a well-known fact that in PR there are few things more important than keeping up your personal brand image, especially when you’re in the public eye. On this season of The Bachelor, there are quite a few contestants who have made a long-lasting impression, but is this a good thing or could it be bad? Only time will tell, but for now let’s see who the most memorable contestants are.

Alexis Waters

All it takes is one quick Google search and you’ll see that this girl will never be forgotten due to the outfit she chose to wear the first time she met Nick. Alexis stepped out of the limo in a full-blown shark costume. Or was it a dolphin? Fans of the show loved her for it, and people everywhere were commenting on how relatable she is. It felt like she was in the show purely for comedic relief, and the audience didn’t get time to see how she actually felt about Nick until her time on-air ended.

Corinne Olympios

Corinne is known for her ‘child-like’ yet promiscuous behavior. It is no secret that the girls on the show don’t see her as being the right one for Nick, but the amount of attention The Bachelor is giving her shows otherwise. A Google search of Corinne will show you just what the audience is interested in. Her nanny, Raquel. It’s no secret this 24-year-old contestant still has a nanny, mostly because Corinne was not shy in sharing this secret herself. Although her behavior may not make everyone happy, it was enough to get her name out there and even some time on The Ellen DeGeneres Show.

Raven Gates

Her brutally honest attitude and small-town charm is what is keeping her in the hearts of her fans. People love her for not holding anything back and saying exactly what’s on her mind, and Nick seems to think the same. There doesn’t seem to be much negativity surrounding this contestant. Her image is an overall positive one.

Nick Viall

The Bachelor himself. Nick is not new to the spotlight, but there are also many mixed feelings about this bachelor’s past. He’s known for wearing his heart on his sleeve and openly sharing his feelings to the girls. He may not be everyone’s favorite, but he must be doing something right seeing as this is his fourth time on the show.

The show itself may be what’s helping these ‘average’ people improve their image, or at least get their names out there. This is the 21st season and people still don’t seem sick of this reality show. Unfortunately, we won’t know how their brand images will hold up until we give it some time, but there is no doubt that their names won’t disappear from our news feeds anytime soon.



Hannah Miller is a sophomore Strategic Communication major. Follow her on Twitter @feefifohannah!

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