Seventeen Scripps PRSSA members shipped off to Boston for the 2017 PRSSA National Conference. We arrived a day early so we got to explore the gorgeous city including Cambridge, home to Harvard. If you have the means, we highly suggest you take a trip to Boston– it’s truly incredible.
The conference kicked off with career tours around town. A few members went to Weber Shandwick, others to Marlo Marketing, and a couple to Hubspot. Each group got to tour the offices and learn more about what the agency/corporation does (and network it up, if you know what I mean). Next, we heard from other Chapters on how to improve attendance, engagement and other great tools to bring back to good old Athens, Ohio. To end the day, we danced the night away at the opening ceremonies while repping our favorite sports teams.
Day two brought some intensity with back-to-back-to-back sessions including, a keynote from IBM, our Chapter roll call (WHAT TEAM??), Chapter awards (we are once again a Star Chapter!!) and a Chapter president’s lunch. Next, we broke off into smaller sessions like “Navigating Fake News,” “Inbound Marketing,” and many others.
Most days were filled with sessions like the first day and our nights were packed with fun dinners, ghost tours, shopping and sightseeing. A crowd favorite session was the PRSA General meeting featuring Morgan Spurlock, the creator of Supersize Me. He talked about his new projects including his documentary, The Greatest Movie Ever Sold. You should definitely give it a watch.
Even more exciting than hearing from Morgan Spurlock? Being in the same room as Judy Smith, the inspiration behind Scandal’s Olivia Pope. She was poised, obviously powerful and oh, so kind. Shout out to our Chapter because two members asked questions and got great answers to share. She was truly inspiring and we feel so honored to have learned from her.
The long weekend concluded in an awards dinner where many members won scholarships and Chapters won awards. While we did not win this year, let it be your motivation to apply, apply, apply and work hard toward winning!
I’d like to extend my sincerest gratitude to each member who attended. You all made it the best conference yet and I’d give anything to head back to Boston with you! Now a message for those members who didn’t attend: go to at least one national conference, you will not regret it. If you still have questions after reading this post, please feel free to reach out to me or any of the members who went. A last piece of motivation to go: it’s in Austin, Texas next year!
This conference recap was brought to you by Taylor Dilley, our Chapter President! Follow her on Twitter @taylor_dilley.