Announcements:
Our annual holiday social will be on Dec. 8 at 26 Fern St. Wear your ugly sweaters!
Upcoming networking trips: Charlotte and Columbus
Member spotlight: Haley Bender @Haley_Nicole48
Tonight we welcomed Chuck Borghese, advertising professional and professor here at the Scripps School of Journalism.
Advice on Resumes:
- Make It Professional – Don’t overdo your color
- Objective – He likes knowing what you want for an early career
- Summary – Who are you? What are your strengths? Make them fast bullet points under your objective
- Not just job listings… What did you actually do? – What is the most important and go down from there
- Did you move the needle – Knowing is good, caring is better; How did something work?
- What else do you do? – Have you written a novel? Are you in a band?
- Organizations – How are they real world relevant?
- Course Work/Real Work – For example, capstone work is real work
- Design – Simple and tasteful
- If there is an odd job that you find to be extremely important, add it. It has the potential to show your work ethic.
Advice on Portfolios:
- Everyone needs a portfolio in this field!
- Show lots of writing
- Feature multi-platform campaigns
- You must be media agnostic
- 12 ideas, maybe 15 if they are great
- What was the strategy of the work? Show how you interpret it into an idea
- If it’s real, how did it do?
- Edit brutally
- Have one physical copy – it’s nice to leave them in an interview
- Squarespace is a great platform to use – organize tabs by campaign
Interviewing Mistakes:
- Make eye contact!!!
- Ask Questions!!!!
- #1 mistake – not having any research on the company
- Too much rehearsing is bad