What is your Purpose? For five members of Scripps PRSSA, the 2018 Bateman Case Study Competition was just that. This year, the competition’s client was With Purpose, a non-profit working to raise awareness for the lack of childhood cancer treatment options available. Another mission of the organization is to empower young people to use their power to change the world.
This nationwide competition tasked participating teams to implement the mission of With Purpose on their own college campus and community. Cade Fleming, Maura Anderson, Jessica Rutkowski, Jacob Sherer, and Samantha Morsink created the With Purpose Comes Joy campaign at Ohio University. After months of research, planning, and Google Hangout meetings, implementation month began. Implementation was four weeks long, full of both on campus and online activity.
On Feb. 15, 2018 With Purpose Comes Joy was released to the public through a website, Instagram, Twitter, and Facebook. The team unveiled their painting of the campus graffiti wall and participated in BobcaThon, a 12-hour dance marathon, the same weekend.
The following week, the campaign held a Movie Night where attendees heard the story of how the tragic death of Sam Benson turned into the ray of hope that is With Purpose. Next, a special seven days called, Week With Purpose, began. Each day a video was released that recognized an Ohio University student organization that was working to create positive change in the world. The five Bateman team member simultaneously held a tabling event at Baker University Center all week. The videos reached almost 3,000 people online, and the tabling event consisted of educational material available to an audience of 30,000 students. During Week With Purpose, the campaign partnered with the University Programming Council for Flavor of the Week. Students were invited to enjoy free pancakes and receive fact sheet handouts and custom backpack pins.
In the third full week of implementation a Paint Your Purpose event was hosted at Baker Center. Attendees gathered to craft and converse over their artwork. Later that week the campaign partnered with an after-school program at the Athens Community Center for an event called Happy Athens. Over 40 children came to color in hearts with things that make them happy. At the end of the day, their work was combined to create wall art.
The campaign spent the final few days by spreading positivity by using #HappyPlaces.
Those who used the hashtag shared pictures of them and our campaign logo or pin throughout spring break. Our own team shared pictures from Austin, TX, Disney World, Athens, OH, Miami, FL, and Barcelona, Spain!
Thank you to PRSA, the Bateman competition, Scripps PRSSA, and the With Purpose organization for this opportunity. We hope those who engaged our With Purpose Comes Joy campaign will go forward in life as an advocate for children and motivated to make the world a better place. #IAmHappy
Cade Fleming served as the Managing Director of the 2018 Scripps PRSSA Bateman Team. He is a sophomore Strategic Communication major. You can connect with him on Twitter @cade_fleming