February 7- PAUL ROETZER, PR 20/20

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Key Takeaways:

  • Artificial Intelligence (AI) is the future of the field. We must be ready to adapt to that.
  • Starting a business can be challenging but it can also be worth taking a risk
  • Know your client and what they care about. What is success to them?
  • “Relationship building is what career success is all about.”
  • Think about what you’re looking for and ask yourself what experience you want, when deciding between agency and corporate.
  • Be authentic with others about what you want out of your experience.

Connect with Paul on LinkedIn here.

Kelly Lambers is a senior studying journalism, strategic communication with a minor in marketing and a certificate in diversity studies and is the 2021-22 VP of Public Relations for Scripps PRSSA. Follow her on LinkedIn here and on Twitter here.

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