February 6 – Nicole Zimmer, Chicago Bears

Nicole Bersani Zimmer is the Social Media Director at the Chicago Bears. She oversees the creation and implementation of the club’s social media strategy. For the past 10 years, Nicole’s professional career has been centered around Chicago in various roles. She began her career on the agency side at Ogilvy, then switched to the media side at NBC Chicago Sports, then the team side at the Chicago Cubs and Chicago Bears.

Key Takeaways:

  • Even though working in sports has its glamorous moments that is not always the case.
  • AP style and other communication skills are a great baseline for social media communication.
  • Explore what you’re interested in.
  • In sports, success is not guaranteed. It’s important to keep a balance between creating engaging and uplifting content without disregarding losses.

Connect with Nicole on LinkedIn here.

Maxwell Burton is a sophomore studying journalism – strategic communications and pursuing a minor in marketing at Ohio University. He serves as the Vice President of Public Relations for Scripps PRSSA. Connect with him on LinkedIn here.

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