Fall is more than just pumpkin spice lattes and cozy sweaters; it’s a major time for brands to connect with consumers through meaningful PR campaigns. As the season shifts, so do consumer mindsets. People begin to think about family gatherings, upcoming holidays and the nostalgia of the season. For PR professionals, this provides a unique … Continue reading The Impact of Fall on PR: Embracing the Seasonal Shift
Blog
Ashleigh Mavros, McDonald’s
For our first October meeting, we met with Ashleigh Mavros ('13). Ashleigh is an alumna of Ohio University and a former member of Scripps PRSSA. Ashleigh began her professional journey while attending OU, where she completed internships at Jeff Krabill Marketing, Intern Queen, and Fahlgren Mortine. After graduation, Ashleigh continued her journey with Fahlgren Mortine, … Continue reading Ashleigh Mavros, McDonald’s
Sara Defibaugh, The Toubes Agency
This week, we were visited by J-School alumna Sara Defibaugh. Sara not only earned her bachelor’s degrees in Journalism-Strategic Communications and Creative Writing through Ohio University, but also her master’s degree in Organizational Communications. Sara is now a Marketing Account Executive at the Toubes Agency after a journey working in many different fields of communications. … Continue reading Sara Defibaugh, The Toubes Agency
Kayla Bennett, Buchanan, Ingersoll & Rooney PC
For our first (officially) fall meeting, recent graduate Kayla Bennett (‘23) came to speak with us. Kayla majored in Journalism News and Information, and minored in Political Science. While not an alumnus of our PRSSA chapter, Kayla was involved in the Ohio University Society of Professional Journalists (OUSPJ), Thread Magazine, The Post and a few … Continue reading Kayla Bennett, Buchanan, Ingersoll & Rooney PC
Gentry Bennett, Blue Shield of California
This Monday, we were visited by Gentry Bennett, an Ohio University alumna and former President of Scripps PRSSA. During her time at Ohio University, Gentry accumulated impressive internship experience with Southwest Airlines, EA and Dolby Cinema before graduation. Gentry is now the Editorial Manager for Blue Shield of California. While presentating, Gentry walked us through … Continue reading Gentry Bennett, Blue Shield of California
Aaron Brown, Worthington Enterprises
For our first meeting of the fall semester, we welcomed back one of our alumni, Aaron Brown. Aaron, once the president of our Scripps PRSSA chapter, is now the Director of Corporate Communications at Worthington Enterprises. Unlike years past, Aaron did not choose a usual PowerPoint Presentation; he instead took us through his journey of … Continue reading Aaron Brown, Worthington Enterprises
Greenwashing – How Companies Unsustainably Lie
I’m sure many of us have heard of the concept of greenwashing, the deceptive tactic companies use to exaggerate or lie about their efforts toward sustainability. With Earth Day happening just a couple days ago, I wanted to talk about the ways companies deceive consumers into believing that they are earth-conscious. Image Sourced from https://www.pick-ethical.com/ … Continue reading Greenwashing – How Companies Unsustainably Lie
April 14 – Courtney Tobin and Samantha Parsons, CVS Health and Cardinal Health
About Courtney Tobin Courtney Tobin is the Lead Director of Communications at CVS Health, where she supports pharmacy labor relations and store-colleague communications. A 2008 graduate of Ohio University’s E.W. Scripps School of Journalism, Courtney majored in journalism with a public relations focus and specialized in sociology and business. During her time in Athens, she … Continue reading April 14 – Courtney Tobin and Samantha Parsons, CVS Health and Cardinal Health
April 7 – Kelsey Nelson, Friday Night PR
About Kelsey Nelson is the Founder & CEO of Friday Night PR, her own public relations firm. A 2011 Ohio University graduate with a Bachelor's in Journalism (PR focus), she was actively involved in ImPRessions (the student-run PR firm) and served as PRSSA chapter president during her senior year. Before launching her agency, Kelsey built … Continue reading April 7 – Kelsey Nelson, Friday Night PR
March 31 – Annie Winegardener, The Motion Agency
About Annie Winegardener works as a PR Account Supervisor at The Motion Agency. She graduated from Ohio University’s Scripps School of Journalism in 2011 with a degree in Journalism (Public Relations) and earned a Master’s in Public Administration from OU’s Voinovich School of Leadership and Public Affairs in 2013. At OU, Annie served as VP … Continue reading March 31 – Annie Winegardener, The Motion Agency