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Scripps PRSSA was thrilled to welcome Allison Gunnell, a Social Media Specialist at Empower in Cincinnati, Ohio. Allison was a 2016 graduate of Ohio University and the Scripps School of Journalism in the strategic communication track. Throughout her time at OHIO, she participated in ImPRessions, PRSSA, interned at a NYC fashion PR shop run by … Continue reading April 1 – Allison Gunnell, Empower →

Oftentimes, we find ourselves overwhelmed with how competitive the communications/public relations field is. Being a Scripps kid, we are always pushing ourselves and each other to work harder and have greater successes. We like to feel like we are one step ahead. Throughout the past four years, I have learned a lot from my friends … Continue reading One Step Ahead: Tools for Success →

It’s the last of the family weekends here at OHIO and arguably the best one—Moms Weekend. Our moms teach us a lot of things, like how to be confident, how to be compassionate and how to be so frugal (at least my mom taught me that). Honestly though, our moms have also taught us imPRessive … Continue reading Why Moms Are Secretly PR Pros →

  Being a junior in college means I have been applying to internships left and right and that means I am getting rejected left and right. However, each time I apply, I always try to make my application better. Here are some tips to upgrade your internship applications before you hit submit: 1)    Clean up … Continue reading Internship Applications 101 →

Scripps PRSSA was more than pleased to welcome Angela Martin, Account Executive at Dix & Eaton to speak to the Chapter. Angela was a 2014 Scripps grad and currently works on content strategy and project management for a range of clients. Dix & Eaton is based in Cleveland, Ohio. She has experience and expertise on the … Continue reading March 18 – Angela Martin, Dix & Eaton →

It’s spring break and you know what that means—right? Maybe not. As many of my peers hopped on planes, trains and cruise ships (oh my!) on Friday with the intention of dipping their toes in an ocean after seven weeks of early, stress-induced mornings and late, coffee-fueled nights, I stayed in Athens until Saturday in … Continue reading Civil Rights Tour: A Spring Break Experience →

Public relations will always be about building trust with clients, audiences and journalists. It is only the approach of going about this trust building that has changed. I. Influencers The most emerging trend in the public relations industry is the explosion of nontraditional media outlets, such as social media. With the rise of influencer marketing, … Continue reading PR Today: 5 Things →

Scripps PRSSA was more than pleased to welcome Nicole Spears, Senior Content Strategist from Upward Brand Interactions to speak to the Chapter. Nicole Spears studied strategic communication with a specialization in anthropology during her time at Ohio University. She was involved in many orgs during her college career and was the Scripps PRSSA president her … Continue reading March 4 – Nicole Spears, Upward Brand Interactions →

Gone are the days of receiving your J-14 or Tiger Beat magazine to learn more about the Jonas Brothers so you could flex on your friends’ lack of pop culture knowledge at recess. Now, we have social media. Rumors surfaced that the Jo Bros were reuniting after six years of being broken up when they … Continue reading The Jonas Brothers Effectively Used Social Media To Announce They Reunited Within A Mere 24 Hours →

Scripps PRSSA was more than pleased to welcome Jennifer Kirksey, Chief of Staff for the Office of the President of Ohio University to speak to the Chapter. Jennifer Kirksey joined the Office of the President in August 2005 as the Strategic Communication Advisor and Developer. In her current role as Chief of Staff, Jennifer is … Continue reading February 25 – Jennifer Kirksey, Ohio University →