Category: Uncategorized

Sometimes, being a young PRofessional has its share of trials and tribulations. In a high-stress, fast-paced work environment, it’s easy to burn out or get overwhelmed. Luckily, we have godsends, like one John Mulaney, to help us unwind and laugh away our troubles. Much can be learned from his unique and captivating style of storytelling, … Continue reading The PR Profession, as Told by John Mulaney →

What is experiential marketing? It is immersing someone in a brand in order to educate, engage and persuade them. It goes beyond a commercial showing the benefits of a product or service, beyond an eye catching billboard and beyond a Tweet or Instagram post. It is a branch of marketing that is on the rise … Continue reading Experiential Marketing: A “New” Frontier →

As a journalism student majoring in Strategic Communication, I always knew words were important. Oh boy, did I know! I’ve considered the thesaurus to be one of my best friends since my freshman year of high school. Just kidding, that would be pathetic. How weird would I look if I started spilling all my secrets … Continue reading Why Words Matter: Bobcat Student Orientation →

You have probably heard or seen the words “Facebook” and “Cambridge Analytica” a lot recently. But, have you taken the time to understand what all the hubbub is about? It probably affected you in some way, shape or form. This blog will give you five things you should know to simplify the story. Cambridge Analytica … Continue reading 5 Things You Should Know About Cambridge Analytica →

This past school year, I served as the Vice President of Social Affairs for Scripps PRSSA. My responsibilities included cultivating relationships through coordinating multiple events both on a local and a statewide level. Thankfully, our Chapter is filled with many supportive members who love interacting and networking with others, so it made my job a … Continue reading Event Planning for Dummies →

2018 always seemed like a far-off year that I simply used to fill out the “expected graduation year” section of job and internship applications. Yet, here we are on the final day of April 2018. In five short days, everything that I’ve grown accustomed to in the last four years will change. Because I’m going … Continue reading Senior Farewell “These Bricks” | Taylor Dilley →

“It’s weird. I feel like it won’t hit me until everyone is returning to Athens and, well, I’m not.” This is my typical response when people ask me how I feel about graduating soon. For the past few years, my lifestyle has been very… college; and not just “college” but Ohio University “college”. While I … Continue reading Senior Farewell “Cheers to New Beginnings” | Sara Defibaugh →

To my Scripps PRSSA family, I was told that I had to write some kind of “Senior Farewell,” which is equally exciting and depressing all at the same time. I’m not really good at goodbyes… ask anybody. These kinds of transitions are really difficult for me. How do you truly say “goodbye” to a group of people that … Continue reading Senior Farewell “Hello” | Erin McMahon →

As I began my freshman year, I thought I ruled the world. Boy was I wrong. I wish I would have had some advice like this… You WILL make mistakes You might forget deadlines, skip class, not turn in an assignment or fight with friends. No matter what a person does with their first year … Continue reading 5 Concepts All Incoming Freshmen Should Expect from Their First Year at College →

This past spring break, I had the amazing opportunity to travel with Scripps’ partnership to Hong Kong Baptist University. While there I did some amazing sightseeing, met some great people, ate amazing soup dumplings and learned a lot about how journalism functions in Hong Kong. Being familiar with how public relations and journalism works in … Continue reading How Going Abroad Helped Me Understand the Media World →