Category: Uncategorized

If your internship involves drafting social media content, you may already be running out of ideas on how to keep things interesting for the summer. It is easy to get in the habit of posting similar content day after day. But never fear ¾ here are 10 ideas for keeping your social media accounts interesting … Continue reading How to Spice Up Your Social Media Game This Summer →

We’ve all heard the speeches about what ‘professionalism’ means, but how seriously do we take that advice? The better question may be; do we even apply the words of wisdom? Regardless of your major or profession or career, you have to have some standards of professionalism. Even clowns have to arrive on time for their … Continue reading The Power of Being Present →

Social media platforms continue to amaze us with their ability to help make, maintain and build connections. Extensive friend lists and followers are always there to listen to our ramblings and reply. But what about the apps that give no attachment to a username? Anonymous apps provide a unique outlet for users and new opportunities … Continue reading Anonymous Apps: Worth the Risk? →

I don’t think Jay Z cheated on Beyoncé. Despite the hour-long visual album and the angry lyrics that make up Lemonade, all of which makes us think that Jay Z is a vicious cheater who deserves the music industry—and the world—to turn against him. Queen Bey wants us on her side, and the reactions to … Continue reading Lemonade: A Publicity Stunt? →

I still remember the day I joined PRSSA. Along with roughly 50 other organizations, I added my name to the email list. At that time, it was just another organization with a mission I didn't understand yet let alone embrace. It’s funny how quickly something can feel like home. From the very moment I joined … Continue reading An Open Letter from the President →

When you go to college, it’s inevitable that you’re going to hear these two phrases over and over: “Get involved!!” and “You’re going to meet your best friends for life!!” If I had a dollar for every time I heard someone say these two things, I may just be able to put a nice dent … Continue reading A Senior’s Open Letter to PRSSA →

Watching your favorite television show is a great way to unwind from a long day.  Many of you may think of this as mindlessly sitting around, but your favorite shows can actually teach some of the most important professional lessons. I frequently find myself fangirling over Olivia Pope and her team of Gladiators from ABC’s … Continue reading How to be a PR Gladiator →

The “Wiener Stampede” was entertaining, but costed Heinz a dent in their pocket. Since 2002, the cost of having a commercial streamed during the Super Bowl has risen 2.7 million dollars. The 2016 price to have an ad showo on CBS was 5 million dollars per every 30-seconds used by a brand. Of course there … Continue reading I$ it worth it? →

Elections! In our meeting we elected the 2016-2017 Executive Board for our chapter! Thank you to all who applied and congrats to all who were elected! Positions are as follows: President: Gentry Bennett CEO of ImPRessions: Austin Ambrose Executive Vice President: Erica Stonehill VP of Member Relations: Libby Bradford VP of External Relations: Emily Barber … Continue reading March 22nd Meeting Recap →

The growth in popularity of social media over the past few years has created a trend people like to call “live tweeting.” Through the use of hashtags, pictures, video and now even live feeds, attendees at all types of events are sharing their experiences with the world. Twitter is typically spotlighted as the perfect platform … Continue reading Live Tweeting Best Practices →