Nov. 6 Meeting Recap – The Mel Helitzer Lecture

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This week we welcomed Brett Pulley, Executive Vice President at Weber Shandwick for the 2017 Mel Helitzer Lecture. 

Mel Helitzer was an OHIO faculty member in the 80s after a long career in advertising. Prior to that, he was a journalist and his career essentially captured what the strategic communication program at Scripps encompasses.

 Key Points:

  • Weber Shandwick is one of the world’s largest PR company with over 4,000 employees and in 79 cities.
  • “In both journalism and public relations, storytelling is paramount.”
  • Facebook bought the ability to distribute content when they bought out Instagram and it will remain as great as the content that is produced.  We are living in a time of fascination for new technology.
  • Distributors are only as good as the content they distribute.
  • Writers are empowered to tell good stories by the information they have.
  • You can always improve your writing and storytelling.
  • Deadlines and creativity can work very well together.
  • Don’t underestimate the value of all the communications you have with potential employers.
  • Finding a job opening is secondary. You need to establish relationships and keep a dialogue going. This things will come back around.
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