Nov. 6 Meeting Recap – The Mel Helitzer Lecture


This week we welcomed Brett Pulley, Executive Vice President at Weber Shandwick for the 2017 Mel Helitzer Lecture. 

Mel Helitzer was an OHIO faculty member in the 80s after a long career in advertising. Prior to that, he was a journalist and his career essentially captured what the strategic communication program at Scripps encompasses.

 Key Points:

  • Weber Shandwick is one of the world’s largest PR company with over 4,000 employees and in 79 cities.
  • “In both journalism and public relations, storytelling is paramount.”
  • Facebook bought the ability to distribute content when they bought out Instagram and it will remain as great as the content that is produced.  We are living in a time of fascination for new technology.
  • Distributors are only as good as the content they distribute.
  • Writers are empowered to tell good stories by the information they have.
  • You can always improve your writing and storytelling.
  • Deadlines and creativity can work very well together.
  • Don’t underestimate the value of all the communications you have with potential employers.
  • Finding a job opening is secondary. You need to establish relationships and keep a dialogue going. This things will come back around.

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