“My experience with the Bateman Case Study Competition” BY Lauren Reed

My first look at the ins and outs of a public relations campaign came from the Bateman Case Study competition. At the beginning of 2021, I was still a fresh member of Scripps PRSSA when I got exposed to last year’s campaign, Cultivating Change. I attended one of their focus groups over Zoom and wondered how my input would contribute to the campaign. I had yet to take a class about strategic communication and was blown away by all the moving parts that went into a campaign. Little did I know that one year later I would be on the 2022 Bateman team as the Events Coordinator!

The Bateman Case Study Competition is a competition hosted by National PRSSA to create a superior campaign for a client. Each team has about four to five people who play different roles in creating and implementing the campaign. This year, our team of four was tasked with creating a campaign for the Lymphoma Research Foundation. 

As the final touches are being made to our report, I have been reflecting on the past few months in which our campaign has developed.

What I did

My role in Bateman began with my application to the team in November 2021. I was both eager and nervous. Meeting my team and making a plan for the campaign definitely eased my nerves! I began with research which included searching through professional articles and developing questions for focus groups and our qualtrics survey. 

After that I began to brainstorm event ideas and start the process of emails, emails, emails! In the between, I would help run these events and keep track of attendance. Now, I am going through data and content for our final report.

What I learned

Bateman was such a huge learning experience for me. I got more experience with time management with a long-term project and exposure to how to run a campaign. Though I have learned about different aspects of hosting focus groups, analyzing a target audience, and planning events in my classes, things work out quite differently in real life. I learned how important timeliness is with scheduling and collaborating and that staying on a budget can be hard! Being able to learn all of this and more was easier with such an exceptional team and PRSSA chapter to back me up!

Advice for those interested in Bateman

I would definitely recommend applying to the 2023 or 2024 Bateman team to any Scripps PRSSA student who is interested in communications and public relations. Do not let imposter syndrome get you down! Create as many ideas as you can and then perfect the best ones. Ask for advice if you get stuck and listen to the advice that you are given. Finally, soak it up because this competition is one of the best professional experiences you may have before going into the professional world- I know it definitely was for me! 

Lauren Reed is a sophomore studying journalism-strategic communication. She is the 2021-22 VP of Finance for Scripps PRSSA. Follow her on Twitter here and on LinkedIn here.

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