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Scripps PRSSA was pleased to welcome Zach Wright from Sprout Social. Currently, Zach is the director of professional services and strategy at Sprout Social. Zach has worked in social media since 2009, after he graduated from the University of Kansas with a degree in strategic communication. He has worked with multiple large and small agencies, … Continue reading NOV. 9 — ZACH WRIGHT, SPROUT SOCIAL →

Take a second to think about the last non-essential item you purchased. How did you hear about the product? Did you previously know of the brand? Did you learn of the brand through social media? These are questions brand marketers ask when strategizing ways to reach their target market. One of the biggest and most … Continue reading “The Basics of Brand Ambassadors” by Vivian Moussa →

Patrice Tanaka is a best-selling author, public speaker on business and life purpose, serial entrepreneur and co-founder of three award-winning, PR & Marketing agencies and the consultancy, Joyful Planet, focused on helping individuals and organizations discover and actively live their purpose to unleash greater success, fulfillment and joy in their personal lives, workplaces and communities. Joyful … Continue reading NOV. 2 — PATRICE TANAKA, JOYFUL PLANET, LLC →

Scripps PRSSA was thrilled to have a special event with Lauren Berger, the “Intern Queen.” It didn’t take long to see that her title fit her so accurately. Berger is the self-proclaimed Intern Queen, as well as the founder and CEO of both InternQueen.com and CareerQueen.com. In her time as a college student, Berger had … Continue reading “Intern Queen Event Recap” by Olivia Christiansen →

Key Takeaways “The Bateman Competition Case Study is a full-blown communications campaign that mimics the real world,” Chapter President Vivian Moussa said. “It’s something you cannot find in class, and you learn what goes into it from start to finish.” She was a member of last year’s campaign “Bobcats, Get on the Map.”Think of this … Continue reading OCT. 20 — BATEMAN PANEL RECAP →

2020 has presented the world with an array of challenges ranging from a global pandemic, to the election and deadly wildfires. While PR Professionals learn crisis communications, there is no handbook on a global pandemic. So how do PR professionals promote their clients and build a relationship with their audiences when most of their audiences … Continue reading “PR During a Pandemic – Where Do We Go From Here” by Olivia Strauss →

Scripps PRSSA welcomed back some of our most recent grads on a virtual panel Monday. The panelists, listed in the image above, shared their experiences entering the post-grad life, explaining how they got their positions, the ins and outs, and things they wish they knew. Tips, advice and anecdotes listed in this blog were paraphrased … Continue reading OCT. 12 — RECENT GRAD PANEL RECAP →

Throughout your college career and even after graduating, one question will always remain: should you go to graduate school? It’s a huge decision, and it’s definitely not an easy one. However, I asked Margaret Mary Hicks, a 2019 Ohio University graduate and current postgraduate marketing student at Trinity College Dublin. Here’s some insight on how … Continue reading “Should you go to graduate school? Let’s ask Margaret Mary Hicks!” by Alyssa Gormley →

When my friend reached out to me to vent about her inability to get schoolwork done due to a depressive episode, I totally understood where she was coming from. Let’s be real: the Coronavirus has taken a toll on all of us – it’s been a struggle learning to adapt to this new situation, and … Continue reading “It’s OK to Struggle Right Now” by Jakob Warren →