Blog

It’s spring break and you know what that means—right? Maybe not. As many of my peers hopped on planes, trains and cruise ships (oh my!) on Friday with the intention of dipping their toes in an ocean after seven weeks of early, stress-induced mornings and late, coffee-fueled nights, I stayed in Athens until Saturday in … Continue reading Civil Rights Tour: A Spring Break Experience →

Public relations will always be about building trust with clients, audiences and journalists. It is only the approach of going about this trust building that has changed. I. Influencers The most emerging trend in the public relations industry is the explosion of nontraditional media outlets, such as social media. With the rise of influencer marketing, … Continue reading PR Today: 5 Things →

Scripps PRSSA was more than pleased to welcome Nicole Spears, Senior Content Strategist from Upward Brand Interactions to speak to the Chapter. Nicole Spears studied strategic communication with a specialization in anthropology during her time at Ohio University. She was involved in many orgs during her college career and was the Scripps PRSSA president her … Continue reading March 4 – Nicole Spears, Upward Brand Interactions →

Gone are the days of receiving your J-14 or Tiger Beat magazine to learn more about the Jonas Brothers so you could flex on your friends’ lack of pop culture knowledge at recess. Now, we have social media. Rumors surfaced that the Jo Bros were reuniting after six years of being broken up when they … Continue reading The Jonas Brothers Effectively Used Social Media To Announce They Reunited Within A Mere 24 Hours →

Scripps PRSSA was more than pleased to welcome Jennifer Kirksey, Chief of Staff for the Office of the President of Ohio University to speak to the Chapter. Jennifer Kirksey joined the Office of the President in August 2005 as the Strategic Communication Advisor and Developer. In her current role as Chief of Staff, Jennifer is … Continue reading February 25 – Jennifer Kirksey, Ohio University →

Scripps PRSSA was more than pleased to welcome Alicia Shoults, the marketing and public relations director for the Ohio Expo Center & State Fair to speak to the Chapter. As marketing and public relations director for the Ohio Expo Center & State Fair, Alicia Shoults is the jack-of-all-trades who oversees all of the company’s marketing, advertising, … Continue reading February 18 – Alicia Shoults, Ohio Expo Center & State Fair →

As I enter the home stretch in my second semester of senior year, I often think about how off my preconceptions of senior year were. Let me tell you, it has it been a ride to remember. There are 75 days until I graduate and these are just some of the emotions I have about … Continue reading Diary of a Scripps Kid: Senior Year and All of the Emotions →

As we drove into Pittsburgh, the glistening lights from the busy city night came into view. I was instantly excited to explore a new city I had never been to with my favorite people, all while having great networking opportunities. Thursday morning we got up bright and early to head into the city. A bright … Continue reading Pittsburgh Networking Trip Recap →

Scripps PRSSA was more than pleased to welcome Cision's Katie Speice, Senior Account Executive and Courtney Moser, Account Executive to speak to the Chapter. Katie works with about 150 clients and her favorite's to work with include Hennessy, PGA and Allegiant Air. Courtney has about 350 clients at one time. She is focused on mid-market … Continue reading February 11 – Katie Speice and Courtney Moser, Cision →

Instagram now has over 700 million users. So, what makes this app so enticing? Why should people open this app before any others? What makes Instagram different than other apps? One of the biggest reasons most likely stems from the fact that Instagram is all picture-based. When you open the Instagram app, a plethora of … Continue reading The Rise of Instagram →