By Isabel Mattern Every year, the Super Bowl isn’t just about football—it’s about the commercials. Brands pull out all the stops, spending millions for just 30 seconds of airtime, knowing that this is one of the only times people want to watch ads. It’s a rare moment where marketing becomes entertainment, with companies using humor, … Continue reading Super Bowl Ads That Had Us Laughing, Screaming and Running to the Bathroom
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February 10 – Women in the Workforce Panel Recap
backgrounds Morgan Lamphere is the President of Lauren Rose Senior Advisors. She graduated from Ohio University in June 2001 with a degree in Journalism and a certificate in the Global Learning Community, where she was part of the inaugural class. Morgan has held several leadership roles in senior living and development, including Vice President of … Continue reading February 10 – Women in the Workforce Panel Recap
February 4 – Kimberly Leupo, Delta Air LInes
Background: Kimberly Leupo is the General Manager of Global Communications – Human Resources & Wellness at Delta Air Lines. She graduated from Ohio University in 2002 with a degree in Journalism. She later earned a Master of Arts in International Communications from Macquarie University in Sydney, Australia. She founded Copper Ink Communications in 2018. Her … Continue reading February 4 – Kimberly Leupo, Delta Air LInes
January 27 – Dan Farkas’ Portfolio-Building Workshop
About: Dan Farkas is the advisor for Ohio University’s award-winning PRSSA chapter and a lecturer in strategic communication. Author of Strategic Content Marketing: Creating Effective Content in Practice and host of The Strategic Communicator Podcast, Dan helps students and professionals master storytelling, strategy and analytics. He's a former journalist with 20+ awards, and his work … Continue reading January 27 – Dan Farkas’ Portfolio-Building Workshop
January 13 – Heather Sheppard, Fahlgren Mortine
About: Heather Sheppard is the Vice President at Fahlgren Mortine, where she has built her career since graduating from Ohio University in 2013 with a B.S. in Journalism, specializing in Public Relations and Strategic Communications. She was the last recipient of the “Outstanding Senior” award for the PR major before it transitioned to Strategic Communications. … Continue reading January 13 – Heather Sheppard, Fahlgren Mortine
How the Trump Administration’s Tariffs Could Affect Coffee Advertising
With the reelection of President Donald Trump, a new era of the United States will be born, including a new economic climate. The largest and most Googled aspect of Trump’s plan for the American economy is his plan to implement tariffs. According to taxfoundation.org, tariffs are, “ taxes imposed by one country on goods imported … Continue reading How the Trump Administration’s Tariffs Could Affect Coffee Advertising
November 25 – Leah Sternberger, Chegg, Inc.
Background: Leah Sternberger is the CRM Marketing Manager at Chegg, Inc., based in Santa Clara, California. A 2016 graduate of Ohio University, Leah earned a degree in Journalism with a focus on Strategic Communications with a minor in Marketing and a specialization in Psychology. During her time at Ohio University, she was an active member … Continue reading November 25 – Leah Sternberger, Chegg, Inc.
November 18 – Vivian Moussa, HearUSA
About: Vivian Moussa is a Communications Specialist at HearUSA, a company that makes hearing aids and focuses on hearing health. She graduated from Ohio University in 2021 with a degree in Journalism, specializing in Strategic Communication and a minor in Fashion Merchandising along with a Social Media Certificate. During her time at Ohio University, Vivian … Continue reading November 18 – Vivian Moussa, HearUSA
How College Students Can Gain Experience in Public Relations
In the evolving world of public relations, gaining hands-on experience in public relations is crucial for college students. It’s no longer enough to rely solely on classroom learning; today’s PR landscape demands practical skills that help graduates stand out to potential employers. A study of 1,000 public relations job ads shows that while traditional skills … Continue reading How College Students Can Gain Experience in Public Relations
November 4 – Recent Grad Panel
Backgrounds: Margaret Fox Margaret is a Marketing Coordinator at Siemens Digital Industries Software. She graduated from Ohio University in May 2024 with a B.S. in Journalism, specializing in Strategic Communications and a minor in Business Analytics. Sam Spinale Sam works as a Social Media Manager at Creative Ave. She completed her degree in Journalism - … Continue reading November 4 – Recent Grad Panel