Golin CEO Fred Cook’s Career Advice: Improvise More, Worry Less

By: Allison Zullo

B3z0B-rIYAAjy4u.jpg-largeScripps PRSSA gathered on Monday, Dec. 1 for its usual weekly meeting. However, this week’s meeting was anything but usual. Why? Because Fred Cook, CEO of Golin, one of the top public relations firms in the world, was visiting Ohio University to speak to PRSSA and other Ohio University students about his unlikely journey to becoming a CEO of a major global PR firm.

Cook’s speech was all about improvising, which he defined as taking your skills, resources, and experiences and turning them into something exciting and special. He stressed that improvising is a survival skill, particularly in the professional world.

Cook explained that he lived a relatively normal life until his freshman year of high school, when he was kicked off the tennis team after participating in a weekend tournament with older men that was not sanctioned by his school. At this point, he said, he began his education in life experiences, rather than school experiences. Cook believes that these life experiences are often more important than what you learn in school, and help you tremendously in the real, professional world. The more life experiences you have, the more ideas you will have, and the more ideas, the better.

Cook stressed many unorthodox points about how to prepare yourself for the professional world someday: travel the world, experience different things, ask questions (especially of those in leadership positions at your internships), don’t be afraid to run with your crazy idea(s), customer service is important in ANY line of work, and much, much more. With each piece of advice Cook gave, he included an always-hilarious life experience he had that taught him these lessons. From traveling the world on a ship and being arrested for drunk driving for a company that offered rides to people too intoxicated to drive, to improvising during his job as a California tour guide, Cook’s entertaining stories never failed to make the standing-room-only audience laugh, while learning invaluable career advice.

B3zxBOlCQAEEqeO.jpg-largeCook ended his speech by stressing one thing: worry less, and be braver! He understands that it takes a lot of courage to be brave, but Cook stressed that courage is built by experience, and there is no way you can fail if you have countless experiences on which you can fall back. He left us with a single quote: “In your career and your life, it’s about the experiences you have, not about the promotions and salaries you earn.”

Cook stayed after his speech to sign copies of his book, “Improvise: Unconventional Career Advice from an Unlikely CEO,” and talked to those who approached him with questions or a desire to chat. His speech was based upon what he wrote in this book, and even more of his crazy stories and life experiences are detailed in it, so if you are interested in learning more about Cook, pick up a copy of his book and start reading (and stop worrying)!

Fish, Non-Profit PR, and D.C.: November 10th meeting recap

By Allison Zullo

This week’s meeting was the last for the semester. It’s crazy how fast time flies!

Announcements

  • Our annual Thanksgiving Dinner is this Monday, Nov. 17 at Ben Clos’ apartment, 317 Palmer Place. Contact Megan Newton if you still want to bring a side dish or help cook. Also, bring a holiday outfit! We will be taking a “family picture” for a holiday card to send to our professional advisors and faculty members.
  • PRSSA will be hosting a Twitter chat this Tuesday, Nov. 18 and 9 p.m. Come participate with Scripps PRSSA in Scripps 114 – there will be free pizza!
  • The Mentor/Mentee game show will take place Thursday, Dec. 4 in Baker 231 at 8 p.m.
  • Fred Cook, CEO of Golin, will be visiting campus and speaking Monday, Dec. 1 at 7 p.m. in Walter Rotunda. Make sure you mark your calendars to hear from one of the most well-known and influential people in the PR industry!
  • Tentative dates for the spring semester networking trips are Friday, Jan. 30 for Cleveland and Thursday, March 26 – Friday, March 27 for Chicago. Get excited!
  • Member spotlight this week is Steph Gort! She will be graduating this December and will be greatly missed by all of PRSSA. Give her a follow and a shout-out on Twitter at @StephGort.
  • ImPRessions spotlight this week is AVW Productions (@AVWProductions). Congrats on a successful first event of the year, Punkin Chunkin’!

Project Updates

  • International Education Week starts this Saturday, Nov. 15 with the International Student Dinner (which is sold old). It continues through Nov. 20. Visit their website, ohio.edu/iew, or follow the hashtag #OHIOIEW14 for more information and the full schedule of events.
  • The Scripps Innovation Challenge team is working hard to promote weekly boot camps and recruiting teams to register for the challenge. Registration ends Dec. 4, so make sure to encourage your friends and peers to form a team to compete and register, even if they aren’t Scripps kids! Visit ohio.edu/scrippscollege/innovationchallenge and follow them on Twitter and Instagram at @SIC_OHIOU for more information.
  • International Week will take place sometime in April and have designed a logo! The team is now in the process of solidifying an official marketing plan.

And now for today’s speakers: Lynsee Fowler and Gavin Gibbons from the National Fisheries Institute!

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The National Fisheries Institute is a nonprofit organization based in Washington D.C. that focuses on educating the government and the public on seafood safety, sustainability, and nutrition. Fowler is the communications manager for the organization, while Gibbons is the vice president of communications.

This meeting was all about non-profit PR. Fowler and Gibbons explained that a large part of their job is advocacy for seafood safety. Even though they are not registered lobbyists, they are basically lobbying on Capital Hill constantly in order for their message to be heard by the government.

Gibbons stressed that if no one is talking about your message, it essentially doesn’t exist. Therefore, you must work to get people talking about it! The best way this can be done is to get it on paper, but social media or any other publication methods work well, too.

Fowler talked about an innovative PR/marketing strategy that has been successful for the NFI: short, edgy videos that get their message across in memorable way. They used tactics such as humor and fear (just a little bit…) to draw attention to the message they were trying to get across, and found that this method was successful in getting the attention of their target audience of government officials.

 Thank you, Lynsee and Gavin, for speaking to #ScrippsPRSSA! We learned a ton about what it’s like to work for a non-profit organization in D.C.

How to rebrand according to Taylor Swift

By Elise Mills

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Curly hair and cowboy boots to a blonde bob and red lipstick, heart breaker Taylor Swift has completely rebranded herself from Country girl to pop superstar. The change wasn’t sudden though; she claims her closest fans should have seen it coming. The question is how did she do it and what can we learn from her?

The Beginning

taylorswift2taylorswift3Taylor’s rise to stardom started with her self-titled country album in 2006, where it landed over 2.5 million copies. The album cover contains the classic country girl look, as shown with the cursive print title cover, curly hair, and etchings in the corner, just like Carrie Underwood.

Her song “Teardrops on My Guitar” led the way with lyrics containing sadness over loving a guy who doesn’t love her back. Also on the album is “Our Song” with lyrics: “Our song is the slamming screen door, sneakin’ out late tapping on your window. When we’re on the phone and you talk real slow, ’cause it’s late and your mama don’t know.” Advice: If you are going to do it, do it all the way.

2008

“Fearless” came out topping both country and pop charts. This was the beginning of a more crossover sound and her life being pushed into the media. “Forever & Always,” written about her breakup with Joe Jonas, was her first celebrity-inspired break up song and it peaked at #38 in top 100 billboards. Her look started to involve a lot less paisley, and she started to alternate between cowboy boots and other less-country shoes. Advice: Don’t be afraid to mix it up, you might like it

2009

“Imma let you finish, but Beyoncé had the best music video of all time”

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The year of Red Lipstick and Kanye West. After the PR disaster known as the 2009 VMA’s, Taylor stayed classy about it and showed that she won’t let others knock her down. Plus with Beyoncé on your side, how can you lose?Advice: Branding yourself as the good girl is never the wrong move.

2010

This was the year of “the Taylors” (remember when she dated Taylor Lautner?) and when she starred in the successful movie “Valentines Day,” showing that Taylor can do more than just sing. With the movie and her new Album “Speak Now,” Taylor was dubbed America’s sweetheart. Also in T-Swift’s style? Bangs. Advice: Showing a talent other then your current one between brand transitions can show talent and distract from changing image

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2012

We are never never never, going back to country.

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Taylor Swift dropped “Red” without a banjo or beer can in sight. “I Knew You Were Trouble” became a sensation that every teen girl sang while in her car, and Jake Gyllenhaal became all the more relevant. Taylor completed the crossover by also changing her image. Gone were the barrel curls and neutral makeup palette. Her style also became trendier which pushed her to be a fashion icon. Advice: If you find a lipstick color that works, wear it at every moment possible.

And finally, 2014

New hair, new clothes, new T-Swift?

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1989 was just released and in it contained an even more cutting edge Taylor. Along with the hair cut, in her most well known song “Shake It Off”, Taylor decides to combine her speaking and singing voice. She has embraced that her songs will be thinly veiled revenge letters to her Exes and she continues to do her. Advice: If you got it, shake it (off)

10685447_10152456387019562_7805334315881240863_n-2Elise is a sophomore majoring in Strategic Communication and minoring in Business Administration. She is hoping to purse Global Leadership Certificate as well. After graduation, she wants to do brand/image management and travel wherever her bank account can take her. Follow Elise on Twitter at @itsELISElove!

‘Chopped’ and PR: where the TV show and the PR industry collide

By Devon Pine

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Chopped is everything that is right about TV nowadays. It’s a show that has all the right elements: a witty host, high stakes, cutthroat competition and (most importantly) food. One day, I hope to win it (my best shot is probably the amateur series).

As much as this show teaches me about cooking, it also has given some insights into the world of communications and public relations.

Let’s welcome our chefs (que intro montage). Professionals have a wide variety of backgrounds and experiences; some people have fives years of agency work under their belts, some have only a start-up catering company. The one thing we do have in common is everyone has a story. They probably won’t let you compete on Chopped unless you’ve experienced some heartbreak in life. Some are a tad more legitimate than others, and it is important that we have the ability to sift through these stories and deem what is newsworthy. Chances are, I’ll be more inclined to root for you if you beat cancer and you want to give the $10,000 prize to charity than if you want to take your family to Disney World for the seventh time. The same concept applies to pitching; your story is more likely to get picked up if it hits close to home and people can invest themselves in it.

Chefs, open your baskets. There’s always a mystery basket. Sometimes there might be a curve ball, or an entire octopus, lurking in the client’s agenda. “I want this video to go viral.” Gah. Like beef tongue in the appetizer round. Sometimes, especially with start-ups, clients don’t always realize what is a realistic PR expectation. Morphing the client’s hard-to-deal-with ideas into a manageable, easily digestible pitch can be a challenge worse than a malfunctioning food processor. However, going into the round with ideas of how to attack the basket, and an idea of how to manage the client’s needs and expectations, can get you to the entrée round.

tumblr_lypjvsCQWG1qzbmytMeet our (ever-changing panel) of judges. It might be Alex Guarnaschelli here to tell you she thinks your veal is undercooked, or it might be Mr. “Sit-on-my-phone-during-the-entire-pitch” sitting across the table tasting your media relations strategy. It is important to not only research your clients needs, but also to whom you’re specifically presenting. Geoffrey Zakarian may love your gummy bear gastrique, but your client may not love your plating (and presentation is worth more than 15 points in the PR world). Make the pitch personal, because that addition of flavor could help you move on to the dessert round.

chopped pictureChefs, you have 30 seconds left on the clock. No surprise here, PR pros are on a deadline too. If you can’t get the ideas organized and on the plate before the deadline, then you will be chopped. Although typically we do have more than a half hour to plan, some, such as SEO strategies, can take three to six months to see results. Regardless, if the project is due in a few weeks, or if your boss pops by and makes a “have it to me by the end of the day” request, it is crucial to step away from the plate and press send when time runs out.

Yes it is true, more often than not I like to come home and watched Chopped at the end of the day. It’s also true that there are more takeaways than just what pairs well with finger limes. If you can’t take the heat, get out of the kitchen.

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Devon is a senior majoring in strategic communication and minoring in marketing. She will be graduating this December, and hopes to move to Charlotte where she can eat some good BBQ and work in corporate PR. Give her a follow on Twitter at @LuckyNumbrDevon!

Getting the most out of your LinkedIn

By Allison Zullo

As aspiring PR professionals, we are a little too familiar with social media. From Twitter to Instagram to Pinterest, we know the ins and outs of both the personal and business sides. But what about LinkedIn?

If you’ve never heard of it, LinkedIn is a social media site where professionals can connect with each other and companies or businesses. In short, it is an essential networking tool that all professionals, including aspiring pros that are still in school and looking for jobs or internships like us, should be taking advantage of.

But don’t have a stress-induced panic attack if you haven’t created an account yet, or are confused as to how to gain more connections or add more information. Here are a few tips and tricks that will get you well on your way to being a LinkedIn expert.

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Keep it professional. LinkedIn is a networking tool, so it is crucial to keep everything as professional as possible. Use a high-quality, professional-looking picture of you (and only you) as your profile picture, and make sure anything you post is business or industry-related and is not inappropriate in any way. Also, LinkedIn will notify you whenever someone views your profile, so keep the stalking to a minimum and save it for Facebook, Twitter, and Instagram.

Highlight your experiences. Input as many of your professional work experiences with jobs, internships, and organizations as you can. Add detailed explanations of what you were responsible for and what you accomplished. This isn’t your resume, so you don’t have to worry about keeping it short and concise; you can make it as long and detailed as possible. However, do make sure that your experiences are relevant and up-to-date. For example, if you’re about to graduate, don’t have anything from high school on your LinkedIn profile. In addition, you can upload your updated resume so potential employers can print it off and have easy access to it.

Join groups. Join groups that are relevant to what you want to do and what you are interested in. LinkedIn has many public relations and social media related groups, which allow you to connect with other aspiring and established PR pros that are interested in the same things you are. Ohio University has a group for both alumni and current students, where you can connect and network with other Bobcats.

Follow companies and influencers. Follow companies that you are interested in, whether it be for a job or internship, or simply because you like what they’ve been doing recently and want to learn more about them. You can also follow “influencers,” which are people (mostly founders and CEOs of major companies) that have amassed a lot of followers and write about specific topics. This can be a great way to learn more about the industries you are interested in, or even just learn a little bit more about current events from a different opinion.

Network, network, network! You don’t have to tell Scripps PRSSA twice! Connect with anyone you can on LinkedIn, from your peers here at OU to your coworkers and mentors at your internships. Whenever you receive a business card, search the person on LinkedIn and connect! You never know where these connections can lead, so don’t be afraid to get out there and send some LinkedIn invites. Just be sure to write your own personal message when connecting, instead of sending the generic one, to ensure that you stand out and to remind the person you’re connecting with of who you are and where you met.

Happy connecting, Scripps PRSSA!

Follow Allison on Twitter at @allisonzullo

A Day In The Life of a Corporate PR Intern

By Sarah Rachul

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When I sat down to write about a day in the life of a corporate intern, I thought about all the different ways I could describe my day. Do I just mention the important things? What about all those little moments that make my day unique? Those are important too even though they may not all have to do with work. Those are the moments that make my internship so special. So to really give you a true account of a day in my life, here it is….laid out to the minute.

 

5:45AM – Alarm falls on deaf ears as there’s no way I’m up yet.

6:15AM – Second backup alarm has finally done its job and gotten me out of bed, thus begins the day. The next hour is spent getting ready, checking personal emails and Facebook, packing my gym bag, making coffee and deciding if my feet can really handle wearing 4 inch heels again (they couldn’t, flats it is).

7:30AM – Head downstairs to the hotel lobby to make breakfast and add as much vanilla creamer to my iced coffee as I can.

7:45AM – Carpool to work with my other intern friends and have approximately 10 minutes to bond until we arrive.

8AM – Sit down at my desk and chat with my cubicle mates until my laptop powers on and connects to the network and my virtual desktop.

8:20AM – Start the email checking process. On some days this takes 5 minutes and on others it takes upwards of 30. Here’s a tip for any corporate intern: you WILL get bogged down with emails. Take time every morning to organize and answer all your email in your inbox and when you get emails throughout the day start using a 24 hour rule. Make sure you answer any and all emails you receive within a 24 hour period, no matter how busy you may be.

8:30AM – Finally send the last email…..after staring at my computer screen for 10 minutes trying to figure out how to respond to one particularly surprising message.

9AM – I tend to block off time in the morning to work on my intern projects. These projects range from social media research to competitive product analysis to event planning for the upcoming National Sales Meeting. Today that project is sifting through countless articles on websites pertaining to our healthcare competitors.

12PM – Every intern’s favorite time…..lunch. Because of the size of Cardinal’s campus I don’t get to see many of my intern friends throughout the day. At lunch we all meet in the large West Caféand are able to socialize and on some days, even volunteer. Today we made cards for sick kids in the hospital during lunch.

1PM – The afternoon begins and with it comes multiple meetings and events that can make for a long but exciting few hours.

2PM – Spent the last hour calling speakers bureaus to find the perfect speaker for the National Sales Meeting. But on a side note, several of those calls were interrupted by chats with David (the intern that sits next to me) and walks around the office. Another corporate intern tip: Get up and walk around every once in awhile. Your eyes get tired just staring at a computer and your butt gets big if you sit on it all day. Take 5 minutes and do a lap.

3PM – Finally finished the comparative analysis just in time to send to my manager before the biggest meeting of the day. In this meeting we discussed the future of branding and marketing for a subset of our department. One of the things I love most about meetings like these are the opportunities for learning. I didn’t know much about this area of business going into the meeting but was happy to be able to say I learned something when I left.

5PM – The end of the meeting also brought the end of the day. After packing up my stuff I met some friends in the lobby and went on to run some errands before heading home.

 

This brings me to sitting down in front of my computer and writing this blog. While this day isn’t the same as every other, it does reflect what I’ve been doing during my internship. If you have any questions about Cardinal Health or corporate internships in general, I’m always happy to answer!

Connect with Sarah on Twitter at @SarahMRachul

#ScrippsSummerChallenge Tips: How To Start Your Own Blog

By Jess Carnprobst

 

Happy #ScrippsSummerChallenge week 2! Starting your own blog can seem a little overwhelming at first. I know this because as I started mine last summer and I didn’t even know where to begin. To get started, these are some different platforms you could start your blog on:

WordPress

UntitledWordPress is very user friendly and a great place to create your own blog. It’s also probably the most popular choice amongst our chapter. You have the option of going to wordpress.com or wordpress.org. WordPress.org will give you the ability to play with HTML and coding, whereas wordpress.com does it all for you. When you first sign up, you have the option of paying per year or signing up for free. I chose to pay the $18, and although I do believe it’s benefitted me and increased my SEO, don’t feel that you need to do this right away. It’s ok to start out with the free option and upgrade later on. Another plus of WordPress is that you can reblog blog posts from the PRSSA and ImPRessions blogs. This is a great way to showcase your work, as well as the work of your peers, on your personal website.

Tumblr

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Tumblr is also a great option and something you may already have experience with. Tumblr gives you A LOT of freedom. When I first I started using it, I was actually overwhelmed with all of my choices, but it was a good overwhelming feeling nonetheless. Once you begin playing around and exploring your options, Tumblr becomes a lot easier. It is also free and allows you to create a blog that speaks to your brand.

Weebly

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Another option that seems to be popular is Weebly. I don’t have too much experience with this platform, but I do know that they have some pretty great theme options. I’ve seen many blogs housed on Weebly that look very nice and professional. The price is also comparable to WordPress, offering a free option as well as other payment options as you get more serious about your blog.

 

Through my inbound marketing certification in HubSpot, I recently learned that it is best to create a blog that is about 600 words. They don’t all need to be this long, but when you write, you should create something that benefits your reader. Often, it takes more than 200 words to do this. Also, every blog post you publish should have a picture. This draws readers in and makes each blog post more engaging.

If you’re having trouble writing content, set a schedule for yourself to decide how frequently you would like to blog and what topics you would like to blog about. Your blog doesn’t have to pertain to any specific subject, so just let your mind run wild. You can create lists, how-tos, feature stories or a basic blog about something you recently did or experienced. It’s best to mix up the format to keep your content interesting as well as keep your readers coming back.

Your final step should be to promote your blog and put the link to it on your social media accounts. You want people to read what you have to say, so make sure they see your work! Post on your accounts each time you create a blog post so people can read your newest work.

Now that you have an idea of where to start, it’s time to create your blog! I know I’m speaking for everyone when I say we can’t wait to see the finished product in the wrap next week.

 

Follow Jess on Twitter at @jess_carnprobst

A day in the life of a PR Newswire intern

By Allison Zullo

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This summer, I am interning at PR Newswire, a press release distribution company, in their downtown Cleveland office. Essentially, when it comes to distributing information in the form of press releases (in traditional and multimedia form), PRN is the liaison between companies and the public. Seems simple enough, right? Well, it turns out that PRN does a whole lot more than just distribute press releases.

The main reason I was interested in the internship was because of its educational nature; with this being my first internship, I wanted to learn as much as I could about the public relations industry. However, what I didn’t realize was how much I would learn about all that PR Newswire does, in addition to the press release distribution industry.

Though one day is never really like the next, here is a typical day in the life of a PR Newswire intern:

10522324-standard8-8:30 a.m.: Arrive, check email, chug coffee, etc. Commuting to Cleveland every Tuesday, Wednesday and Thursday means waking up at 6 a.m. for the hour drive downtown in stop-and-go traffic. It also means drinking LOTS of coffee in order to make it until 5!

8:30-9 a.m.: Morning meeting. This is where the five interns meet with our contact in the department that we will be shadowing that day. These departments vary greatly, from sales to those who actually distribute the releases, since PRN provides such a wide variety of products and services. We talk about what we will be doing that day as well as go over what we did the previous day or week.

9 a.m.-noon: Shadowing or project time. Depending on the day, during these three hours, we either shadow or learn from a professional in the department of the week. We are also given time to work on our final project, which involves a presentation based on research each intern has done on three different social media sites.

Noon-1 p.m.: LUNCH! Though we are split into two different groups during the day, all of the interns have the same lunch hour, which gives us time to catch up and talk about our day so far and about our favorite place in the whole world: Athens! In addition to about half of the office, we’re all Bobcats, which only goes to show how great the Bobcat network is.

march-0131 p.m.-5 p.m.: More shadowing and/or project time. In addition to shadowing and preparing for our final presentation at the end of our internship, we also have a few more weekly projects. Each intern is responsible for curating content for both PR Newswire’s Tumblr account and various Twitter handles, as well as writing a weekly blog post about our experiences as an intern.

And after that nine-hour day brings another hour (or hour and a half…) commute back home. I have learned so much so far, not only about PR Newswire, but also about what I eventually want to do with my life. I’ve also met some pretty awesome fellow Bobcats and had my first experience in a real-life office (with my own desk and everything!). Even though no day is similar to the next, I’m still loving every single minute of my time as an intern at PR Newswire!

Follow Allison on Twitter: @allisonzullo

PR lessons I’ve learned from driving in downtown Cleveland traffic

By Mira Kuhar

 

keep-calm-while-driving-in-cleveland-trafficAs soon as the clock strikes 5 p.m in downtown Cleveland, professionals of all ages flock to their cars to begin their evening commute. With everyone’s mind set on dinner and for some, their comfy beds, frustration begins to set in when traffic comes to a halt and you’ve moved two blocks in 20 minutes. My internship with PR Newswire has been my first experience with rush hour traffic. I now know that road rage does indeed run in my family (mostly thanks to my father). The first few days I experienced this nightmare that is traffic in downtown Cleveland traffic, I was frustrated, mad, annoyed and all other related emotions. I felt trapped. This is when I realized that there will be some instances in my professional life that are going to feel just like a traffic jam.

There are some situations you just can’t control. Whether you’re in charge of a wide variety of accounts, managing a project team or monitoring a company’s social media platforms, as a PR professional, you’re ultimately in control of a lot of the day-to-day things that happen with a client. However, some of the things that happen with your client are not within your scope of control. Take this week’s TweetDeck hacking for example. Someone hacked into the popular Twitter feed monitoring system and made a montage of odd messages pop up as well as strange retweets occur for many different Twitter accounts. Many high-profile accounts were effected such as @NYTimes and @CBCNews. In this case, the managers of these Twitter feeds didn’t plan for this hack to happen. They had sit back and just wait for it be fixed since it was out of their control. When traffic is backed up for miles with no easy exit, sometimes all you can do is sit and wait it out just like some of TweetDeck’s users had to.

Yelling (and honking) does not make it better. Unpleasant people are just inevitable. When dealing with clients, there will be times when you have to help those who are rude and nasty to you. In these instances, you just have to put on your happy face and calm voice and deal with it. It’s second nature to want to yell and be nasty right back, but when you’re working in customer service, that’s a one way ticket to getting yourself fired. The same goes for rush hour. If yelling could move cars, we would not have solved the traffic congestion problem by now. Because it’s just inevitable, as are nasty people, you just have to put on your happy face and deal with it.

The “easy way out” may turn into a nightmare. Finding the most efficient way to do something, even if it may not be the right way, is human nature. We all want to be successful in as little as time as possible because time is, in fact, money. Taking small short cuts may not seem like a big deal in the moment, but over time they can build up and eventually end up producing a negative result. Editing, curating content and doing design work are just a few examples of things you cannot take short cuts on. Missing a mistake in a press release or posting the wrong link to an article in a Tweet can cost a company their reputation. The end result of these mistakes are not worth taking the short cut; it’s better to do it the right way, even if it may take longer. The same goes for obeying traffic laws. When traffic is backed up, you may be tempted to turn left on red or take a quick U turn. However, taking these short cuts and risking getting pulled over is not worth it. Your bank account (and driving record) will thank you if you just grin and bear the terrible back up of cars.

There are going to be many unfavorable situations you have to deal with throughout your PR career. Instead of looking at these things in a negative way, think of how you can turn it into a positive situation or a learning experience. Find places where you can apply these situations to your career and all other parts of your life and you’ll never see an experience as 100% negative ever again.

 

Connect with Mira on Twitter at @mirakuhar

My Freshman Year Experience: Gentry Bennett

By Gentry Bennett

ImageI have a strong belief that no one understands Ohio University until they come here. I too was once someone that wrote off OU as a backup school, and only applied here as such. Little did I know, four months after receiving my acceptance letter to the E.W. Scripps School of Journalism, I would venture to Athens for the first time and fall head over heels in love.

The campus is gorgeous, the alumni are stellar and the opportunities OU offers are second to none. I knew the journalism school would be competitive and challenging, and that’s exactly what I wanted out of my time in college.

What I didn’t want, however, was to not feel at home. On tours, at orientation and again at move-in, the Class of 2017 was told to get involved in order to make the most of our college experience. At the involvement fair I signed up for everything that had anything to do with the wild world of PR I would soon find myself in.

During the first week of classes, I met everyone in my learning community and found two other strat comm majors. After deciding to attend the first PRSSA meeting together, three fearless freshmen walked in to Scripps Hall 111 side by side. From then on, it became a tradition. Every speaker “aww’ed” at the fact we were freshman and commended us on becomiImageng involved.

Beyond PRSSA and the amazing connections I’ve made through it, I also decided to join ImPRessions, our student-run PR firm. After submitting my application I figured I wouldn’t get a position as a freshman- but I got an email later that week stating that I made it on to the College Book Store account, my top choice!

The people I’ve met and the experience I’ve had couldn’t be matched anywhere else. Ohio University has truly proved itself to me, and I hope that everyone gets to see this side of Athens. More than just a small town, it’s a community of Bobcats willing to help each other and grow together.

After learning a lot about not only myself, but also about my career goals, I look forward to sophomore year for more of everything; especially spending my Monday nights with Scripps PRSSA, the people that have helped make Athens my home– now and forever.