Golin CEO Fred Cook’s Career Advice: Improvise More, Worry Less

By: Allison Zullo Scripps PRSSA gathered on Monday, Dec. 1 for its usual weekly meeting. However, this week’s meeting was anything but usual. Why? Because Fred Cook, CEO of Golin, one of the top public relations firms in the world, was visiting Ohio University to speak to PRSSA and other Ohio University students about his … Continue reading Golin CEO Fred Cook’s Career Advice: Improvise More, Worry Less

Fish, Non-Profit PR, and D.C.: November 10th meeting recap

By Allison Zullo This week’s meeting was the last for the semester. It’s crazy how fast time flies! Announcements Our annual Thanksgiving Dinner is this Monday, Nov. 17 at Ben Clos’ apartment, 317 Palmer Place. Contact Megan Newton if you still want to bring a side dish or help cook. Also, bring a holiday outfit! … Continue reading Fish, Non-Profit PR, and D.C.: November 10th meeting recap

How to rebrand according to Taylor Swift

By Elise Mills Curly hair and cowboy boots to a blonde bob and red lipstick, heart breaker Taylor Swift has completely rebranded herself from Country girl to pop superstar. The change wasn’t sudden though; she claims her closest fans should have seen it coming. The question is how did she do it and what can … Continue reading How to rebrand according to Taylor Swift

‘Chopped’ and PR: where the TV show and the PR industry collide

By Devon Pine Chopped is everything that is right about TV nowadays. It’s a show that has all the right elements: a witty host, high stakes, cutthroat competition and (most importantly) food. One day, I hope to win it (my best shot is probably the amateur series). As much as this show teaches me about … Continue reading ‘Chopped’ and PR: where the TV show and the PR industry collide

Getting the most out of your LinkedIn

By Allison Zullo As aspiring PR professionals, we are a little too familiar with social media. From Twitter to Instagram to Pinterest, we know the ins and outs of both the personal and business sides. But what about LinkedIn? If you’ve never heard of it, LinkedIn is a social media site where professionals can connect … Continue reading Getting the most out of your LinkedIn

A Day In The Life of a Corporate PR Intern

By Sarah Rachul When I sat down to write about a day in the life of a corporate intern, I thought about all the different ways I could describe my day. Do I just mention the important things? What about all those little moments that make my day unique? Those are important too even though … Continue reading A Day In The Life of a Corporate PR Intern

#ScrippsSummerChallenge Tips: How To Start Your Own Blog

By Jess Carnprobst   Happy #ScrippsSummerChallenge week 2! Starting your own blog can seem a little overwhelming at first. I know this because as I started mine last summer and I didn’t even know where to begin. To get started, these are some different platforms you could start your blog on: WordPress WordPress is very … Continue reading #ScrippsSummerChallenge Tips: How To Start Your Own Blog