Scripps PRSSA Blogs

Fall 2018 Schedule!

WE MEET EVERY MONDAY AT 6 P.M. IN SCHOONOVER CENTER ROOM 450!Week 1: Monday, Aug. 27 – No meeting, Syllabus Week Week 2: Monday, Sept. 3 – No meeting, Labor Day Tuesday, Sept. 4 – Information Session (7:30-8:30pm Scripps 016) Week 3: Monday, Sept. 10 – Aaron Brown, Fahlgren Mortine Thursday, Sept. 13 – Networking Event with Debbie Israel, Profitcom (Sloan) … Continue reading Fall 2018 Schedule! →

How PRSSA Can Help You Have A Successful School Year

Picture this: It’s the first day of classes and you’re up bright and early to eat breakfast at Shively Food Court before heading back to your dorm to spend two hours showering, doing your hair and putting on a sleek outfit you planned the night before. Finally, you make it to class early and organize … Continue reading How PRSSA Can Help You Have A Successful School Year →

Your 2018-2019 Executive Board is Ready for Ya!

Your Scripps PRSSA Executive Board is ready to be back on the bricks! We have a lot planned for our Chapter this year and we cannot wait to share it with you. We are less than a week away from school starting and where we can all be together once more - so let’s get … Continue reading Your 2018-2019 Executive Board is Ready for Ya! →

You Can Thank Me Later – The PR Professionals Guide to Self Care

Slay at your internship, network in your off time, start a blog, read trade publications—is anyone else exhausted?! As aspiring PR professionals, we are constantly on the go and as Scripps PRSSA members we are competitive by nature. What if I told you that it’s okay to close your laptop, sign off of social media … Continue reading You Can Thank Me Later – The PR Professionals Guide to Self Care →

Meet Rachel O’Morrow | 2018-19 Managing Director of 1804 Communication

I can barely contain my excitement that in just a few weeks my fellow Bobcats and I will be back on the bricks together to begin Fall Semester. In fact, it will be my fourth and final year in Athens. Although I don’t like to think about my time in Athens coming to an end, … Continue reading Meet Rachel O’Morrow | 2018-19 Managing Director of 1804 Communication →

Meet Scripps PRSSA’s advisor, Professor Victoria LaPoe!

Professor LaPoe joined Ohio University fall of 2017 and became PRSSA’s advisor in the spring. Previously, she taught at Western Kentucky University and worked in newsrooms, television and consulting. Here are some questions to help you get to know her: What are you most looking forward to with PRSSA this year? Becoming more connected and being … Continue reading Meet Scripps PRSSA’s advisor, Professor Victoria LaPoe! →

Lessons learned from my first OU homecoming: We’re more than just booze and bricks

… Honestly, it’s all about the Bobcats. Homecoming. That hallowed, welcoming weekend when Bobcat alumni flock to the bricks (and bars) of Athens. As a recent graduate of Ohio University, I wasn’t sure what to expect for my first trip to OU after graduating in 2015. I moved to Chicago a week after graduation to … Continue reading Lessons learned from my first OU homecoming: We’re more than just booze and bricks →

Corporate v. Agency

It seems that when all of us budding professionals enter the world of PR, we are faced with this choice of what side of that world we want to enter. Now that I know a little bit more about this industry, I’ve noticed a few things about the discussion of the two sides. A lot … Continue reading Corporate v. Agency →

The PR Profession, as Told by John Mulaney

Sometimes, being a young PRofessional has its share of trials and tribulations. In a high-stress, fast-paced work environment, it’s easy to burn out or get overwhelmed. Luckily, we have godsends, like one John Mulaney, to help us unwind and laugh away our troubles. Much can be learned from his unique and captivating style of storytelling, … Continue reading The PR Profession, as Told by John Mulaney →

Experiential Marketing: A “New” Frontier

What is experiential marketing? It is immersing someone in a brand in order to educate, engage and persuade them. It goes beyond a commercial showing the benefits of a product or service, beyond an eye catching billboard and beyond a Tweet or Instagram post. It is a branch of marketing that is on the rise … Continue reading Experiential Marketing: A “New” Frontier →